Go Vocal (formerly CitizenLab)’s Post

Calling all Creative Directors that have an element of gaining new business. Call all Executive Creative Directors that have a KPI for new business. Calling all Agency Owners that are wanting to grow their business. 🔥 Burning question. What's your BD strategy for 2024? ⁉ Are you thinking of hiring someone to take on this function? ⁉ Are you considering hiring a marketer to drive leads? ⁉ Have you considered the impact on the value of your business if all new business comes from the owner's blackbook? All questions we will look to answer this Wednesday when Creative Natives Ryan Kelly sits down with Jonathan M. the Director of Growth at Media.Monks. #CreativeNatives #FreeWebinar Register Here: https://lnkd.in/gtdFTADJ

When you don't have the budget to hire a CMO ,and hire a brand ,performance marketer or a creative director to head marketing. Solution : get a fractional CMO 😉

Hot take: If you’re a marketer for a Fortune 500 company, you know nothing about growing a small business. The marketing strategies to go from $1-$10M… Are different from the marketing strategies needed to go from $10-$100M, $100M-$250M, and $250M+ If you’re hiring a CMO, marketing director, head of marketing, etc… Make sure they have demonstrated proficiency in growing companies from your current level of revenue to your goal revenue. 

Hiring a Fractional CMO can result in immediate improvements in a company’s marketing efforts. With their broad experience and fresh perspectives, Fractional CMOs can quickly identify areas for improvement and implement effective strategies. They bring an outsider’s viewpoint that can uncover blind spots and introduce innovative ideas. This can lead to faster, more effective marketing initiatives that drive tangible results, helping businesses stay competitive and responsive in a dynamic market environment.

While you save money by hiring a fractional CMO, all marketing responsibilities still reside with your fractional CMO. As Casey Slaughter Stanton puts it, they are still the "one throat to choke" when it comes to marketing outcomes. #marketing #fractionalCMO #saltfoundry

People keep asking 'Is the CMO role obsolete?' and there is some truth to that, given some major MNC's have flicked the off switch But why? Well, that's a long story, but part of the problem is that marketing folks are addicted to using hedonic words for utilitarian products/services. This makes sense. Magnums sell better when they are seductive, and not just chocolate-covered frozen animal-fat on a stick. Et cetera, et cetera, et cetera But in the workplace, where we should be seeking clarity over obfuscation, the latter tends to prevail. A planner becomes a futurist A qualitative researcher becomes a Behavioral Scientist* An over-worked, low-paid sales person becomes a Rockstar!! Everyone is a Leader Many more, and the latest is the 'Fractional' Marketing Director Not part-time. Fractional Marketing is based on solid, time honoured principles that work, and we should be proud of them, because they get results, and results eats everything else for breakfast #tagr #timetothink #timeforclarity #marketing *no offence 😋

Success isn’t a solo journey—it’s a team effort. 🤝 At Rad Shack Media, we know the power of collaboration. Yes, we’re competitive, and we’re driven to be the best—but we also understand that when great minds come together, the results are unmatched. No matter your industry—construction, retail, healthcare, hospitality, or beyond—success comes from having the right people in your corner. A strong team helps you move further, faster, and with impact. That’s where we come in. When you work with Rad Shack Media, you’re not just hiring a marketing agency—you’re partnering with a team that’s as invested in your goals as you are. Whether you’re scaling up, building your brand, or taking on bold new challenges, we’ll be there to amplify your vision and help you stand out in a crowded market. So, let’s go further together. Let’s create something rad. 🚀 #collaboration #teamwork #radshackmedia #marketingdoneright #CreativeSolutions

👉 Head of #ProductMarketing role from Marketing Moves🔥 #marketingjobs #hiringmarketing #marketingcareers #marketingtalent #nowhiring #pmmjobs #marketing #jobopenings #jobs #hiring #marketingopportunities #nowhiring #marketingroles #jobsearch #marketingprofessionals #pmm

The Post says, " We're on the lookout for an amazing _(fill this)_____agency to partner up in our growth story! We are looking for folks who understand our business, our consumers, and can tell our story in a compelling way - that goes beyond just numbers and tactics (while they are super important too!) We're looking for a true strategic partner who can help us scale up! If you or your agency could be the right partner to dive deep into our mission, understand our vision, and collaborate closely with our team, we want to hear from you! Drop us a message if you're interested! " But, - What about you taking the time to understand and listen to us? - What about following our feedback without changing it? - What about paying us on time for the time we spent with you delivering success? In a nutshell, you need a partner, not someone who only follows instructions. That's growth. #agency #marketing #brands #advertisingandmarketing #peopleandculture

Manager: Team, we need a brand visibility campaign, but remember, we're on a tight budget. Creative Team Member 1: Got it! How about we rent out the biggest billboard in Times Square? Our brand will be seen by millions! Manager: Tight budget, remember? Creative Team Member 2: Okay, how about a Super Bowl ad? We’ll create something so epic, it'll be the talk of the year! Manager: We can't even afford a regular TV ad. Think smaller. Creative Team Member 3: Ooh, how about we sponsor an entire island and rename it after our brand? That'll last forever! Manager: Do we even have money for snacks right now? Creative Team Member 1: Fine, we’ll just hire a celebrity for a viral campaign. Manager: With what money? Monopoly? Creative Team Member 2: How about we go door-to-door with flyers? Creative Team Member 3: Or stand outside with a sign that says, 'Google us, please!'? Manager: Now we're getting somewhere! #workplace #manager #teammembers