Goose Island Beer Company’s Post

Next week, I will be at #Lille2024 to discuss with representatives from the entire #beer value chain the challenges and opportunities ahead of us.   With their Manifesto, The Brewers of Europe set their vision of the future they hope for the brewing sector and what they would like to see the #EU achieve in the next mandate.   Read my latest blog post to learn more 👇   #BeerFuture

Good piece from Dave Infante on VinePair with commentary from Bryan Roth. This is an honest reflection of the current tension in the business. I've been preaching for a while "What got us here won't get us there." It's not my phrase - that credit is to Marshall Goldsmith, but it's pointedly true. From the article: "'You have to start thinking more about what you’re making as a vehicle for these flavor experiences, and not as a representation of what the beer [style] is.' Put another way, brewers have to stop thinking like brewers, and start thinking like customers." It's incredibly hard for anyone who enjoyed the wave of success pre 2019. Brewers were trend setters. Customers flocked to them for the NEXT THING. Drinkers delved into books, social media and brewery tours to learn. It was a wonderful and simpler time for beer. But those phases do not last by nature. Within this mess, there is always a place for "beer flavored beer" and breweries that uphold its virtue. But the scale of the industry and new adoption will rely on FLAVOR forward propositions and some clever marketing. https://lnkd.in/g6KCQKC9

Using beer styles that were designed to categorize beers for competition's sake and side-by-side comparison as marketing terms to consumers was never going to work long term. I have been hung up on a stat that Bart Watson shared from the Harris Poll results that ~50+% of consumers that don't drink craft beer abstain because they do not like the flavor... This bewilders me as there are more flavor possibilities and representations in beer today than ever before in history. Could the answer be dropping antiquated and non-consumer-friendly beer styles to describe our beers and using flavor anchors to position our products? We MUST be better at conveying the things that matter to drinkers if we want them to pull our products off the shelf!

The diversity of styles is one thing that makes craft beer great. Here are your favorite brewers in eight different craft beer niches. 2023 rank is noted in parentheses. https://lnkd.in/g57a-HRP

What’s ahead for the craft beer industry? 🍺 Incoming Brewers Association CEO Bart Watson and economist Matt Gacioch shared 10 key predictions for 2025—from shifts in the draft beer market to the ongoing need for differentiation and adaptation, plus the tough reality of more closures. Dive into their insights here: https://lnkd.in/gZmJ5kmB #CraftBeerIndustry #BrewersAssociation #BeerTrends #CraftBrewing #BusinessInsights

Scotmid expands alcohol-free beer selection with local brewery partnership From 28 December 2024, Scotmid will stock Aberdeenshire based Burnside Brewery’s alcohol-free “Right to Roam IPA” and “Wayfinder Lager” in all its stores, providing award-winning craft beer options to those who like to enjoy a celebration without the moderation. Read more: https://lnkd.in/eERV4NvD Scotmid Co-operative Burnside Brewery Steven Addison Steven Lewis Margo Macnab

🚀 I am so happy to dive into week 5 with a great number of new breweries on the Brewing Trade platform ⁉️ What all this breweries have in common ? ⚡️ they value flexibility 🌱 they want to reduce waste 🤑 they are happy to save 25% on their hops costs 😎 if you are a brewer like me and you have in common the same things, join us on this amazing journey 🔗 Link in the first comment

This Cannabis Company Is Snapping Up America's Craft Beer Brewers Canada’s Tilray Brands built itself into one of biggest craft brewers in U.S.—“I’m either real smart or real dumb,” its CEO said. - The Wall Street Journal U.S. Business source: https://ift.tt/kBatx70 This Cannabis Company Is Snapping Up America's Craft Beer Brewers Canada’s Tilray Brands built itself into one of biggest craft brewers in U.S.—“I’m either real smart or real dumb,” its CEO said. - The Wall Street Journal U.S. Business source: https://ift.tt/kBatx70 https://ift.tt/28h6Wqf

Have you tried HopHaze™? Hazy beers redefined the craft industry. But standing up to the demands of commercial brewing and distribution is still a challenge. HopHaze™ is an innovative brewing solution that’s flavorless, odorless, and completely hop-derived. Incredibly easy to dose, HopHaze™ lets you achieve the exact level of haze you want—and remains stable for the life of your beer. Contact your Territory Manager today to try HopHaze™ for yourself! #hophaze #hazy #hazyipa #brewers #brewersofinstagram

No one should be surprised. Yet beer sales are about to accelerate at warp-speed. Since we’re in May, the three-day weekend known for the Monaco Grand Prix, the Indianapolis 500 🏁, the Coca-Cola 600 NASCAR Race, and Memorial Day 🇺🇸 Weekend — the unofficial kickoff to Summer near month’s end — you’ll start seeing TONS of Ads and promos around the 10th of May. I can’t wait🍻! If you missed this post yesterday, I thought I’d share it again as we head into the weekend … Since Craft Beer is only 13.3% of the U.S. beer market according to the Brewers Association, with Import’s share at 23.2%, other Domestic beer is 63.6% share — and the math reported in the article below really doesn’t matter. But let’s not quibble. The floodgates are about to open. There’s going to be a boatload of beer sold and gulped between the last weekend of May and Labor Day weekend and the best Craft Beer can hope for is about 10% share. Yet these are percentages — volumes will actually grow substantially. And that’s a great thing. As I don’t pay my bills in percentages. “The best beers are ones we drink with friends.” — Stephen Carter King Source: Brewbound #Beer #DomesticBeer #ImportBeer #CraftBeer #ConsumerBehavior #BrandAwareness Slàinte☘️! ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy Beer Market Analyst + CEO of Beerconomy Beerconomist and Thought Leader Catalyst delivering market trends, insights, data and forecasts Publisher: The Beerconomist