Gold House’s Post

Successful start-ups require many things -- team, funding, execution -- to come together all at once, but it all starts with establishing a truly disruptive idea. Ideas which don't disrupt the technical or economic landscape have trouble gaining market share, avoid competition, and ultimately generating a healthy return. 💥 This is nice write-up about how important it is to avoid consensus thinking and seek diverse opinions to truly innovate and unlock disruption. It's a pretty intuitive insight, but in practice founders may be subconsciously pulled into conformist thinking for a variety of reasons: 🏬 There is a lot of herd mentality in VC, where many investors wait for a lead to come forward as social proof for the quality of the investment. What looks like a consensus view may just be the opinion of 1-2 investors with a lot of followers in tow. 🖥️ Social media algorithms promote highly-followed creators more than others, resulting in even more followers and exposure. This creates a cycle where relatively few voices receive an increasing share of exposure and content consumption. Pretty soon, the opinion of those few become proxy for consensus. Start-ups are all about zigging when others zag, but for founders that requires avoiding the consensus and seeking alternative perspectives to drive your ideas. #venturebuilding

Beyond #InternationalWomensDay lies a journey towards real change. During our #ChampionConversations event this Wednesday, we’ll be hearing from industry leaders and focusing on actionable strategies for inclusitivity within brand building. Find out more in the article below… #brandchampions #inclusionmatters Startups Magazine

My latest article on Entrepreneur .com celebrates the incredible legacy of an impactful company, Participant Media, the acclaimed film and television production company whose mission was to inspire social justice and humanitarian action through powerful storytelling. Founded by a mentor and friend Jeff Skoll, the article reflects the profound lessons Jeff taught me, and all of us, through his approach to leadership and leveraging traditional businesses for massive social impact.   Over the years I’ve been fortunate to spend quality time with Jeff and absorb his lessons on how to use social enterprises to build movements and create positive impacts in the world. Whether on hikes around his home, at the Skoll World Forum events, or traveling in Europe and Africa, his message has always been consistent – business can be the greatest force for good we have. Participant pioneered a simple but brilliant concept: leverage the influence and wealth of the film industry to raise awareness and affect positive change on a global scale. By engaging the Hollywood machine and giant stars like George Clooney, Matt Damon and Charlize Theron – to name only a few – Participant told inspiring stories like An Inconvenient Truth, Spotlight and He Named Me Malala – through films that enlightened, educated and entertained audiences Participant’s films often generated a national discussion on compelling social issues. I would often joke with friends that Jeff had a crystal ball because he could always predict what people would be talking about around water coolers in three to six months. In reality, he knew Participant was about to release a powerful new film that would get people focused on the issue   I invite you to read the full article and learn more about how Jeff and his team have helped compel action on some of the most serious issues of our time, while inspiring the next generation of changemakers and artists to tackle the issues of tomorrow. https://lnkd.in/g9Un7B7t

Back with some of my favorite CULTure Insights for the week! 🔺🌍 If you're new to my posts, CULTure refers to the integrated cult-like frameworks that exist at the intersection of culture and community. One thing that brands, entrepreneurs, movements, artists, and other public figures all have in common – is their ability to become cult-like; and when done mindfully can create accelerated connection and innovative growth. What is your favorite tool for maintaining your cult following? Leave a comment! 👁️✨ This week: ⭐ Ice Spice x Metropolitan Transportation Authority: Such a unique cult branding idea from Ice Spice this week, where Capitol Records collaborated with the MTA to roll out limited edition Ice Spice Metro cards at select NY stations, to stir excitement among fans with her album releasing soon – Read More: https://bit.ly/3V6nTYv 💰Funding cult brands: Crowdfunding has had an innovative impact on supporting the growth of cult brand community builders. “Crowdfunding has evolved into more than just a means to raise money – from building brand awareness to collecting consumer insights, it’s a way for entrepreneurs to tell their stories, make valuable business connections and turn clever ideas into successful products...” Natasha Raja – Read More: https://tcrn.ch/3UJAtwl 🌐 Reddit, Inc. + OpenAI Partnership: Reddit has been a cult-favorite social media platform for some time, and their new partnership deal with OpenAI will further fuel more relevant and authentic community conversations on the platform with more room to expand. Learn More:  https://bit.ly/3ULWL0v - Axios   🚘 Trend of Cult Luxury Car Brands in Interior Markets: Luxury cult car brands transitioning into furniture (e.g. Bugatti and Bentley Home Collections) – Learn More: https://on.ft.com/4bA7rq4 🔺Alex Hyat shared key leadership insights that are necessary to consciously build a cult-like brand! Learn More: https://bit.ly/3WL4izq 🔺So insightful! Parisa Parmar from Attachment shared learnings from their Brand New Culture Report: The Diversification of Fandoms; predicting that diversification of fandoms will continue to impact the culture landscape in big ways. One of my favorite insights,"Don’t be afraid to tap into moments that feel unconventional for your category, often creators and celebrities can be used to bridge the gap between you and the audience you want to capture.” Download the report –  https://bit.ly/4btu0Nu 🔺Cole Schafer shared insight into building a cult following and the importance of creating a shared brand enemy in your industry– Read more: https://bit.ly/44JyOLX 🔺Victor Trevino shared a great article about restaurant superfandom, "Restaurant superfandom has become something of a sport online, with devotees seeking — and earning — attention from the brands they love in return for their witty social media posts and undying devotion." – https://bit.ly/4dE9smV - Eater #publicrelations #cultbrand #community

🌟 Reflecting on the last few years, I've been inspired by the dynamic landscape of social impact. Here are the 3 ways in which social impact continues to evolve: 1️⃣ Resourcefulness: Witnessing the incredible resourcefulness displayed by social impact initiatives has been nothing short of inspiring. Navigating challenges creatively and effectively has become a hallmark for so many folks in social impact. 2️⃣ Product led impact: It's exciting to see a growing emphasis on creating products that not only excel in functionality but also contribute meaningfully to societal well-being. The fusion of innovation and thoughtfulness is a powerful force for positive change. 3️⃣ Increased Collaboration: Collaboration has become the cornerstone of impactful endeavors. The collective strength generated through partnerships and alliances amplifies the reach and impact of social initiatives. As we continue on this journey, let's celebrate these remarkable qualities that define the spirit of social impact. Here's to a future where resourcefulness, thoughtful product led design, and collaboration continue to drive positive change! 🚀 #SocialImpact #InnovationForGood

Over the past decade, observing the transformation of the creator economy has been remarkable. The democratisation of creation means anyone, anywhere in the world, armed only with a phone and an idea, can build communities and businesses. Yet, amidst this flourishing economy, lies a poignant truth: the pulse of this economy, the emerging creators propelling it forwards, remain significantly underserved. I have witnessed firsthand the toll it takes on creators - the burnout spawned by relentless pressure to create, the nerves stemming from shouldering major brand campaigns and the apprehension of taking even a moment's respite for the fear of financial repercussions. Creators are the creative, the director, the production crew, the social media manager and more, all while navigating the unforgiving glare of the public eye. The support system provided by companies and industry bodies that has enriched all of our careers often eludes these individuals. We spoke with hundreds of creators, three quarters (73%) of which told us that they want but often find it difficult to find fast-track, affordable access to business coaches and consultancy, while half (50%) told us they want the industry to provide more creator-centric events. On top of this, the creator economy is entirely new, booming, & has its own unique rules and ways of working. We keep trying to apply old business practices, but this industry deserves a custom approach. These creators are entrepreneurs launching businesses, brands, products, shows that are shaping the world we live in. As Marie-Elise Droga, Head of Fintech Partnerships at Visa aptly observes, "the creator economy is emerging as the digital equivalent of tomorrow’s small and mid-sized business segments — the new breed and next-generation of SMB clients." She astutely adds, "we recognize that even though creators typically have the same needs as a traditional small business, they are treated as individual consumers." In order to address this, today Billion Dollar Boy launches #FiveTwoNine: The Creator Club - a private membership community dedicated to empowering emerging creators in the ‘Business of Being a Creator’. FiveTwoNine will operate as a global platform providing educational resources, physical spaces, & business connections for creators & its many entrepreneurs to network, workshop ideas, & collaborate. The Club launches with a digital platform, alongside events in New York & a flagship physical club in London in partnership with six Founding Creator-entrepreneurs, representing a variety of backgrounds and expertise, with support from LIPTON Teas and Infusions, social media platforms, VCs, lawyers, accountants, manufacturers.....the whole ecosystem. This is a project we have been working on since January last year with countless hours from our FiveTwoNine team led by Becky Owen, Sophie Crowther & a breadth of support across the business. I am so excited to see it launch, congrats everyone!

Uncover the movers and shakers in the Media and Entertainment industry. These top investors are defining the future of media with innovative funding and strategic insights. Dive into the world of media transformation with these trailblazers. ✅ Advance Venture Partners - Leading transformation across media, privacy, and life sciences, shaping tech ecosystems with strategic investments. ✅ Torch Capital - Ignites media, e-commerce, and fintech sectors with investments that enhance digital consumer landscapes. ✅ KB Partners - Focuses on media, sports, and wellness, pushing the envelope in VR/AR and consumer electronics. ✅ Galaxy Ventures - Specializes in digital media and e-commerce, revolutionizing content engagement and storytelling. ✅ Female Founders Fund - Empowers female entrepreneurs in media, promoting diversity and innovative perspectives in entertainment. ✅ Incubate Fund - Fuels media and advertising innovation, supporting startups that redefine media interaction. ✅ Courtside Ventures- Concentrates on sports and gaming, enhancing media consumption and fan engagement through technology. ✅ Causeway Media Partners - Invests in media and sports, enriching the sports viewing experience with strategic investments. ✅ BITKRAFT Ventures - Leads in esports and interactive media, backing companies that are redefining gaming and virtual experiences. ✅ Big Bloom Investment - Supports media startups focused on innovative content distribution and creation strategies. 🔍 Suggestions on How to Choose the Right Investor? - Strategic Alignment: Match your goals with the investor's mission. - Network Access: Connect with investors who can open doors. - Financial Backing: Ensure they have the capability to support your growth. 📈 Engage with Media Investors - Research Thoroughly: Identify investors who are active in your niche. - Perfect Your Pitch: Clearly articulate your unique value proposition. - Utilize Networking: Attend industry events and engage online to connect with potential investors. - Be Prepared: Have a clear plan and know your project's value inside out. 🚀 Are you ready to propel your media project with the right investment? Engage with these industry leaders to turn your media innovation into reality! 👉 Want more insights? Read the full article for detailed analysis and guidance on connecting with top media investors: https://lnkd.in/daqZyXn8 #Investors #Entertainment #Startups #Innovation #Media

I am seeing a lot of talk in the last few days about the 1452 female founders who applied for the Innovate UK Women in Innovation award. Only 25 received funding. Leaving 1,427 female founders without funding and probably feeling pretty flat and rejected right now (even more so if they are neurodivergent!). The stats show how female founded and led businesses are consistently underfunded, this is not an uncommon turn of events (sadly). The stats also show how female founded businesses often seek to solve society’s problems and have a real purpose driven approach (so investment in them would have a wider impact on societal change which is so needed right now). It is hard not to question why so many talented and deserving founders were left without the support they need to bring their innovations to life. Apparently 50 awards were promised and only 24 provided. Only half? But why! It’s hard enough to get to the final 50 - what happened to make it only 25? 👀 I've seen on social media and spoke to a few people involved who said they received outstanding scores and positive feedback, yet were still left without the funding to move their change making innovative ideas forward. I’m calling on Innovate UK to deliver the 50 awards as originally specified. Debbie Wosskow, OBE can do better than this! If you are a female founder or a supporter of female innovation, I would be grateful for you to make some noise about this issue, by posting, contacting innovate UK or simply copy and pasting this post. Change only happens if we stand together 💪🏽 Lets make some noise 📢 Ps to those ladies still looking for funding go to Lifted Ventures they’re amazing and genuinely support female founders getting investment through the whole journey! Zandra Moore Helen Oldham Jordan Dargue Heather Payne Lee Chambers Kate Hutchinson

Adventures in Possibility // The outdoor sector - spanning from designers and manufacturers through to retailers, adventure centres, athletes and citizens, touches millions of lives a year yet the sector remains in the lowlands and foothills of possibility. It's been a pleasure to share ideas and connections with Jonny Norton and Christopher Woodfield for a powerful call to action about what the outdoor sector could do if it really got to grips with the unfolding crises around climate, nature breakdown and health. With courage and conviction, the sector could ask many bolder questions, like these: 1. Plastic pollution is bad and getting worse: how soon would we want to be certain that plastic and chemicals from our products are no longer leaching into the lives of people and most other creatures on the planet? 2. Health is in trouble; what difference might we make if we pulled out the stops and collaborated in radical new ways across our sector, with the best of third sector, health, social services and more? 3. Nature's not doing well, and many people adventuring hardly notice it; how might we nurture the rediscovery of how vital our connection with nature is, and how totally dependent our wellbeing is on its interweaving with the life that we're so busy damaging? 4. With climate change already doubling the risk of flood damage, what might the future of this sector look like in a world where recreational travel by plane and car is radically reduced? Jane Davidson James Ferguson Hugo Tagholm The DO Lectures Will Hayler Jordan Wright Sophie Power Easkey Britton Cyfoeth Naturiol Cymru / Natural Resources Wales Charles Ross Patagonia Matt Golding Bonnie Middleton

The Mediaspace Global Changemakers' Awards is open for entries, calling all progressive projects until 30 September 2024! If you are a marketer, publisher, media or platform company, an adtech or martech firm, a media/digital agency, startup, consultant, or legal/policy player with a progressive solution (case study. project, method, approach or tech innovation) born in the 2020s, submit your application in September 2024 here: https://lnkd.in/dDVJmEXD Meet Melinda Doczi, Global CMO at Logiscool Ltd., who is joining the jury for the Mediaspace.global Changemakers' Awards and will also be joining the global conversation at the Mediaspace Global Changemakers' Summit on 30 Oct 2024: https://lnkd.in/d_3v-whb. Why join the Awards co-opetition? 👉🏽 Shine among progressive companies with your brands—from corporate solutions to startup innovation, all sizes and locations, born in the 2020s are welcome. 👉🏻 Broad awards categories: we defined 4 categories to break siloes and let more solutions get to the spotlight. 👉 Co-opetition: A longer list of submissions will be published on Mediaspace.global, so this competition is not just about the top winners. 👉🏿 The awards ceremony will be at the Changemakers' Summit on the 30 Oct 2024 virtually and in London at the Rakuten Viber offices, where not only the winners will be invited to join the conversation at our interactive summit: https://lnkd.in/dxXw5dQA Entries are open until the end of 2024 here: https://lnkd.in/dSSH9XQK Other confirmed jury members so far for the 4 categories include Tamima Ibrahim of Pan-Africa Network Group / StarNetwork, Mazen Mroueh of Publicis Media, Nene Obichie of SeaD Digital, Sarah Thompson of The Mantis Group, Krisztina Palinkas of Molson Coors Beverage Company, Alessandro De Zanche of ADZ Strategies, Farrell Tan of Orchan Consulting | Asia Sdn Bhd, Cecilia Dones of 3 Standard Deviations and Columbia Business School, Pam Moore of Marketing Nutz, Timothy "Tim" Hughes 提姆·休斯 L.ISP of DLA ignite, Juan Ramon 胡安•雷蒙•扎尔 Zarco, Esq. of Silicon Valley Ventures Growth Partners/ Crimson Growth Partners, Herbert Pratter, Evgeny Popov of Mediaspace.global. More announcements will follow. Cc. Lavina Suthenthiran, Jeremy Walters, Zineb Serroukh-Ouarda, Kinga Incze #changemakers #callforentries #progress #coopetition