Enterprise Sales Director Americas. Lead GTM for Marketing Mix Modeling SaaS solution. Build and Foster long term relationships with Brands, Agency Holding Companies, Independent Agencies, AdTech & MarTech partners.
Tired of a "Cruel Summer"? The MMM guru Gary Danks discussing the Swift Effect on unattributed conversions and how Kochava's AIM can help "Shake it Off". From paid ads to organic, Marketing Mix Modeling tied to real-time data ingestion helps show the incremental value of your most under appreciated media partners. Unlock ad channels and optimize return on on ad spend without the challenges of IOS/SKAdNetwork with AIM. Click on the below to learn more. #AIM #DataIsKing #MarketingMixModeling #IncrementalMeasurement
Our team discovered an unexpected factor affecting a major North American ride-sharing company's first-time conversions: Taylor Swift concerts 🎤 By integrating tour dates and ticket sales data into our model, we identified a statistically significant "Swift effect" on conversions and revenue. Watch the full video here: https://lnkd.in/gFjXDXu4 #taylorswift #trends #digitalmarketing
