According to Dash Hudson, in May 2024, 38% of the brands examined posted at least one flat-lay visual, compared to 30% in April 2024. From April 2024 to May 2024, flat-lay visuals increased by 43%. On average, flat-lay images — both carousels and single-image posts — saw an engagement rate of 0.6%, which is 100% higher than the average engagement rate of posts by beauty brands during the same timeframe.
