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The Premier League, with its unparalleled global viewership, is leaving money on the table by not securing robust deals with streaming platforms. Instead the Premier League looks set for a civil war in the courts, while the NBA just demonstrated exactly how much money can be made when involving the tech companies in TV deals: NFL Media Deal Total Value: $113 billion Duration: 11 years (2023-2033) Average Value per Year: $10.27 billion Average Viewers per Week (U.S.): 17 million Number of Games: 272 regular season games + 13 playoff games NBA Media Deal Total Value: $75 billion (anticipated) Duration: 9 years (2025-2034) Average Value per Year: $8.33 billion Average Viewers per Week (U.S.): 1.4 million Number of Games: 1,230 regular season games + up to 105 playoff games Premier League Media Deal Total Value: £5 billion (approximately $6.3 billion) Duration: 4 years (2025-2029) Average Value per Year: £1.25 billion (approximately $1.575 billion) Average Viewers per Week (U.K.): 4.5 million Number of Games: 380 regular season games (no playoffs) 📺⚽ #PremierLeague #MediaRights #Streaming #BusinessStrategy

As the Boston Celtics and Dallas Mavericks prepare to face off in the NBA Finals, the league is on track to score big: It is closing in on deals with NBC, ESPN and Amazon that would bring in about $76 billion in media revenue over 11 years, people familiar with the discussions said. The NBA sweepstakes has turned into a defining moment for the TV industry, highlighting the anxieties of traditional media companies about the collapse of cable and their uncertain financial futures in the streaming world. It has put front-and-center the paradox that sports content is outrageously expensive but also critical to own in an industry in which it is one of the few reliable ways to draw in audiences. The NBA is on track to increase its annual fees by more than 2.5 times under the new deal, to an average of nearly $7 billion. The NFL roughly doubled its fees under its last deal to around $10 billion a year. The NBA has much lower average ratings than the NFL, but it has more games and a young audience that is important to advertisers. It is very popular abroad, which is a big motivator for Amazon’s Prime Video. #nba #professionalsports #basketball #nfl #mlb #television #streaming #nbc #espn #amazon #disney #wnba #sportsmarketing #warnerbrothers #tnt #entertainment #media #sportsmanagement

"NBC is near an accord with the league to pay an average of $2.5 billion a year, people familiar with the deal talks said. It would show around 100 games per season, with about half airing exclusively on the Peacock streaming service, reflecting a major bet on the future of streaming. Games would air on NBC on Tuesdays and Sundays when there isn’t a conflict with NBC’s “Sunday Night Football.” Amazon’s $1.8 billion-a-year package would include regular-season and playoff games, the new NBA in-season tournament, and the “play-in” games in which teams compete for the final playoff spots. It also would have a share of the conference finals, which the media partners will split in a rotation, the people familiar with the terms said. Disney would retain an NBA package and would continue to air the NBA Finals, with payments averaging about $2.6 billion a year, people familiar with the terms say, up from $1.5 billion under the current deal. Disney would get fewer games than under its current deal. ESPN’s deal will allow the company to air games on its direct-to-consumer streaming service, which is set to launch in 2025.  Warner, led by Chief Executive David Zaslav, still has a right to match a rival package, and the league could always carve out a new package for the company in the final stretch, but its options are limited.  The deals would go into effect after the 2024-2025 season and will include rights to WNBA telecasts, as that league grows in popularity with the rise of rookie sensation Caitlin Clark. Owners must approve the deals, and any announcement could still be a few weeks away. The deals are clarifying the media industry’s pecking order and could set the table for big mergers down the road. For the league, the deals would translate into a windfall that will help fund blockbuster contracts for stars like Jayson Tatum and Luka Doncic in the coming years."

🏀The National Basketball Association (NBA) is about to score big!🏀 It is closing in on deals with NBC, ESPN and Amazon that would bring in about $76 billion in media revenue over 11 years! The deals would go into effect after the 2024-2025 season and will include rights to WNBA (Women's National Basketball Association) telecasts, as that league grows in popularity with the rise of rookie sensation Caitlin Clark. The NBA sweepstakes has turned into a defining moment for the TV industry, highlighting the anxieties of traditional media companies about the collapse of cable and their uncertain financial futures in the streaming world. It has put front-and-center the paradox that sports content is outrageously expensive but also critical to own in an industry in which it is one of the few reliable ways to draw in audiences. “Entertainment is a swamp, and sports is the only firm ground,” said former FOX Sports chief David Hill. The NBA is on track to increase its annual fees by more than 2.5 times under the new deal, to an average of nearly $7 billion. The NFL roughly doubled its fees under its last deal to around $10 billion a year. The NBA has much lower average ratings than the NFL, but it has more games and a young audience that is important to advertisers. It is very popular abroad, which is a big motivator for Amazon’s Prime Video. Reflecting on my career 15 years ago as a media banker at Scotiabank, where I worked with the NBA, National Football League (NFL), and Major League Baseball (MLB), it was evident that sports would always captivate audiences. Now, more than ever, sports maintain a magnetic pull on audiences, and are a prized asset for advertisers regardless of the distribution channels - cable or streaming. In an era where subscriber acquisition is mission critical, sports programming stands alone in its ability to draw live viewers with its unmatched ability to captivate and unite audiences in real-time. What do you think about the future of sports media? Will live sports continue to dominate in the streaming era? Share your thoughts below! 👇 #SportsMedia #NBA #Media #Streaming #Sports

Yesterday, I wrote a piece on the impact that sports betting legalization has had on pro sports leagues. Today, Johntay Porter, an NBA player for the Toronto Raptors, just got hit with a lifetime ban from the league for sports betting. These stories aren't just going to disappear as sports betting gets bigger and bigger. (And, related, you have to be a next-level hater to bet against your own team). For those interested, my full piece on sports betting is here: https://lnkd.in/ecdqczNj

With the NBA Finals set to begin, the league is working behind the scenes to finalize a massive TV rights deal worth $76 billion over 11 years. In this piece, Joe Flint, Isabella Simonetti and I explain how NBC, Amazon and ESPN wound up the likely winners, with exclusive details on the packages and negotiations and why Warner’s TNT isn’t in the mix. This isn’t just any sports deal: it’s a defining moment for the industry. Media companies are placing huge bets on an uncertain future in streaming. NBC is committing some $28 billion (more than Warner Bros. Discovery’s entire market value). As we report, NBC will likely be raising Peacock’s prices and making big budget cuts, as a result of becoming an NBA partner. As the league cashes in, so will stars like Luka Doncic and Jayson Tatum, who are set to duel in Game 1 on Thursday.

Engagement is the new currency in sports rights deals. 🏀 Hear from Jessica Roosli (former NBA) on how fan interactions across platforms are redefining the value of sports content. This clip is part of an insightful Tegus panel call featuring experts from the NBA, Rakuten, and more. Watch the full discussion here: https://bit.ly/3z3nr6f

Owning your audience is the new gold in sports, media & entertainment. 

Recent sports betting headlines are examples of the integrity and responsibility safeguards of the regulated market and lack thereof in the illegal market. In this morning’s Sports Business Journal, I write that – six years post-PASPA – legal sports betting is delivering on its promises.

Seaport’s David Joyce is hosting an exclusive NBA Media Rights Expert Event on Thursday, May 23rd. Discussion topics relevant for investors in WBD, DIS, CMCSA, and any other media company seeking to retain or gain sports rights. Interested? Say hello! corporateaccess@seaportrp.com #SeaportResearchPartners #Growth #Expert #NBA #Change #SRP #Seaport #SeaportGlobal #CorporateAccess #ResearchPlatform #ResearchPartner #EquityResearch