Giulia Panozzo’s Post

Name: Giulia Panozzo on LinkedIn: Have you listened to the latest SERP's Up episode yet? Here's a short…
Uploaded: 2024-09-26T21:21:45.926Z
Duration: 1 min 7 s
Channel: Giulia Panozzo
Description: Have you listened to the latest SERP's Up episode yet? Here's a short excerpt on bias on the SERP by yours truly, but Mordy Oberstein and Crystal Carter go way in detail on the full episode here: https://lnkd.in/eCi_bKV7

Giulia Panozzo

Neuroscientist turned marketer | International keynote speaker and author 🧠

3mo

Have you listened to the latest SERP's Up episode yet? Here's a short excerpt on bias on the SERP by yours truly, but Mordy Oberstein and Crystal Carter go way in detail on the full episode here: https://lnkd.in/eCi_bKV7

Transcript

Everyone's trying to stay in the game, doing exactly the same thing. We're all scrambling for more space on the SERP, being visible on the carousel, using scarcity messaging to get CTR's, adding reviews, and it's becoming overwhelming to discriminate for users. Too much of anything at the end of the day makes you long for something else. When everything seems to be equal, what do we rely on? Likely the first satisfactory result, A combination of what is relevant to our query and what we recognize first. Because we are familiar with the brand or because they are authoritative indoor space, Because discerning as a user is a hefty task on top of the initial task, which is the search itself. And having the same results over and over produces fatigue. So we just want to be over with it as users. So surely all of the choices we have are available if we search hard enough. But to serve in an attempt of making search more efficient is actually impacting the visibility of diversified options. So that's how it contributes to bias.

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