Recharge’s Post

fatty15 is redefining daily supplementation with a subscription model that puts customer retention front and center. 💊 Dennis Bernstein, SVP of Lifecycle Marketing & Retention, shares how the brand has leveraged Recharge to build a seamless subscription experience—from day one to lifelong customer relationships. With 90% of sales driven by subscriptions, Recharge has been crucial in optimizing the entire process. The new Affinity Portal has allowed fatty15 to tailor education around the product’s benefits while giving customers the flexibility to easily manage and reshape their subscriptions as their needs evolve. As a result, fatty15 has not only built a loyal, engaged customer base but also achieved impressive growth in a highly competitive market. 🚀

Christy Medlock

Head of Product Marketing @ Recharge

1w

I love fatty15! Thanks for getting me on it Dennis Bernstein.

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