fatty15 is redefining daily supplementation with a subscription model that puts customer retention front and center. 💊 Dennis Bernstein, SVP of Lifecycle Marketing & Retention, shares how the brand has leveraged Recharge to build a seamless subscription experience—from day one to lifelong customer relationships. With 90% of sales driven by subscriptions, Recharge has been crucial in optimizing the entire process. The new Affinity Portal has allowed fatty15 to tailor education around the product’s benefits while giving customers the flexibility to easily manage and reshape their subscriptions as their needs evolve. As a result, fatty15 has not only built a loyal, engaged customer base but also achieved impressive growth in a highly competitive market. 🚀
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🚀 At Prive, we're not just another subscription platform. We're your partner in unlocking true customer loyalty and retention. When brands switch to Prive, they quickly realize it's more than just powering subscriptions. It's about giving you the retention tools that make a real impact on keeping your subscribers happy and engaged. We make it easy for you to 👇 ➡ Test offers with your existing subscribers ➡ Provide more value to those on the verge of canceling ➡ Drive meaningful retention strategies that boost LTV The result? Happier customers and a stronger, more loyal subscriber base. 😁 Ready to stop just managing subscriptions and start mastering customer retention? Let's chat. 💬 #subscriptionplatform #retention #Prive #customerloyalty
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Are You Optimizing For Customer Value Optimization (CVO) Why It Matters: CVO focuses on maximizing the lifetime value of a customer by optimizing every stage of the customer journey, from acquisition to retention. The Setup: • Entry Point Offers: Create a low-cost, high-value entry offer, such as a discounted trial pack to attract new customers. • Core Offers: After customers try the trial pack, upsell them to a full subscription or bundle with a higher average order value. • Profit Maximizers: Use offer add-ons like limited-edition flavors or accessories (e.g., branded shaker bottles) to increase order value.
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Acquiring new subscribers is expensive. So maximizing CLV is essential for subscription DTC brands. Luckily there are a few strategies that can be applied to boost the customer lifetime value. One of them: Upsells 💫
Maximizing Customer Lifetime Value is essential for businesses with subscription models. CLV can be enhanced by improving retention, increasing delivery frequency, and boosting the Average Order Value. Among various strategies to increase AOV, upselling stands out as one of the most popular and effective. To help merchants boost AOV we've launched Upsell experiences. Creating dedicated upsell campaigns increases both engagement and LTV. Subscribers can easily browse and add upsell products to their upcoming order when directly in the customer portal.
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Maximizing Customer Lifetime Value is essential for businesses with subscription models. CLV can be enhanced by improving retention, increasing delivery frequency, and boosting the Average Order Value. Among various strategies to increase AOV, upselling stands out as one of the most popular and effective. To help merchants boost AOV we've launched Upsell experiences. Creating dedicated upsell campaigns increases both engagement and LTV. Subscribers can easily browse and add upsell products to their upcoming order when directly in the customer portal.
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🚀 The Braze 2024 Global Customer Engagement Review is here! 📊 A must-read for retention marketing teams, it reveals best practices from top “Ace” brands smashing their engagement goals.
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🚀 The Braze 2024 Global Customer Engagement Review is here! 📊 A must-read for retention marketing teams, it reveals best practices from top “Ace” brands smashing their engagement goals.
Snowflake's Key Trends from the Braze 2024 Global Customer Engagement Review
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🚀 Unlocking Customer Lifetime Value: Key to Long-Term Profitability "Ever wonder why some brands focus intensely on customer loyalty? It's all about maximizing Customer Lifetime Value (CLV)! 🌟 What is CLV? It’s the total revenue you can expect from a single customer throughout their relationship with your brand. Understanding CLV transforms how we approach marketing and customer service. Here’s why it matters: 1. Target Smarter, Not Harder: By knowing the potential revenue from different customer segments, we can tailor our marketing efforts more effectively, focusing on high-value opportunities. 2. Boost Retention: Increasing customer retention by just 5% can boost profits by up to 95%. CLV helps us identify and nurture the relationships that will drive our business forward. 3. Optimize Resource Allocation: When we understand the long-term value of our customers, we can make informed decisions about where to allocate resources for the highest return. Strategies to Enhance CLV: - Personalized Marketing: Use data analytics to tailor offers and communications that resonate deeply with individual customers. - Quality Customer Service: Exceed expectations with stellar service that turns one-time buyers into lifelong fans. - Loyalty Programs: Reward repeat business to keep customers coming back for more. Remember, a high CLV represents a healthy, sustainable business model. Are you ready to shift your focus from short-term gains to long-term profitability? Let's start maximizing the value of each customer relationship today! #MarketingAnalytics #CustomerLoyalty #BusinessGrowth #DigitalMarketing"
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🎉 Digital Punch Cards have ARRIVED, and they really pack a punch 👊 Every summer, my local shave ice shack opens up and - the best part - honors those little punch cards from last year! That means the 8 punches I got last summer get me a FREE SHAVE ICE this year 🍧 . I *defy* you to show me something better than free shave ice on a hot summer day. Actually, the one thing that's possibly better is getting that punch card experience digitized. This PUNCHIER 👊 solution to customer retention brings back the nostalgic and familiar feel of that tangible punch card you’re used to having in your wallet to engage customers with a fun and visual way to track their progress toward specific subscriber rewards and apply them to future orders. Digital Punch Cards are embedded directly into your customer portal, allowing subscribers to see and visually track their rewards progress and apply them to upcoming orders. Now, your customers can - 👊Access Digital Punch Cards embedded directly in the customer portal 👊Track progress toward exclusive rewards 👊Apply exclusive rewards to upcoming orders All in just a few clicks ✔️ Take the subscriber journey further by offering your customers an unparalleled brand experience—and an even greater LTV. Check it out!!! (link in comments) ⬇️⬇️
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In today's competitive landscape, customer loyalty is more than just a metric—it's a lifeline. As acquisition costs continue to rise, the focus on Customer Lifetime Value (CLTV) has never been more critical. But what if I told you that balancing CLTV with a manageable Customer Acquisition Cost (CAC) is not only possible but necessary? Imagine a scenario where engaging content and genuine connections turn potential leads into loyal customers. That's the magic of platforms like LinkedIn, where founders can foster organic engagement and nurture relationships. Highperformr is helping founders shift from traditional acquisition tactics to a strategy where value-driven engagement keeps CAC in check, all while optimizing CLTV. Let's focus on building relationships that convert!
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In today's competitive market with 5-25x higher customer acquisition costs, leveraging subscriptions and referrals can be an impactful way to improve customer retention and drive repeat purchases, ultimately leading to a boost in profits. Want to hypercharge this impact? Integrating subscription and referral programs can double the rewards and keep customers coming back for even more. Available now, the Ordergroove x Friendbuy integration seamlessly combines the benefits of subscriptions and referrals to unlock unlimited growth with your happiest customers. With a subscription referral program, you can: 🚀 Acquire the best customers: Ordergroove brands have seen an up to 40% boost in subscriber growth due to frictionless customer experiences. Our Friendbuy integration generates new customer referrals from these happiest, most loyal customers–subscribers. ✨ Effortlessly reward subscribers: Say goodbye to confusing coupon redemption flows. All subscriber-exclusive advocate rewards that entice continued loyalty are automatically applied to your subscriber’s next order. Learn more about growing your business profitably → https://lnkd.in/eySDf4yv
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19,999 followers
Head of Product Marketing @ Recharge
1wI love fatty15! Thanks for getting me on it Dennis Bernstein.