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View profile for Milan Ray, graphic

Founder at Parker | Building the financial OS for eCommerce brands | $1B processed | Forbes 30u30

Parker's rolling credit terms can transform your ecom business's cash flow overnight. But it's a hard concept to explain... Here's how I would explain it to an 8-year-old: 1. Imagine you run an online store Every year, you need to stock up on products and spend money on ads for the biggest sale of the year — Black Friday. 2. Regular credit cards are okay With a regular credit card, if you spend a lot of money on November 26th (Black Friday), you'd have to pay it all back by December 1st. That's only a few days later! This is really tough because you've just spent all this money on products and ads, but you haven't had time to receive payments from your customers yet. 3. Parker's card smooths out repayment If you spend money on November 26th for Black Friday, payment is due 45 days later, not the standard 30. This gives you plenty of time to sell your products during the holiday season and collect payments from customers before you have to pay your credit card bill. 4. It works like this every day This 45-day period applies to everything you buy, every single day. If you spend more on November 27th, you don't have to pay for that until January 11th, and so on. --- What this means for e-commerce brands Rolling terms help you keep more money in your bank account. This extra cash flow lets you buy more inventory and run more ads, helping your business grow bigger and faster. Does that make sense?

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Ash Rodrigues

Founder @ Recase (YC F24)

1mo

I'm actually going to get my 8 year old sister to read this and test her.

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Henry Johnson

I help Shopify stores create positive cashflow, repeat customers and AOV through increased gift card sales.

1mo

So important for cash flow which is what makes ecomm so hard. Getting the product right is tough but once you do you need to figure out a way to not only make it profitable but to also keep enough cash on hand to run the business… brutal!

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Chasya Feigelstein

Founder @ Datafi Analytics | Improving e-commerce brands’ profitability with accurate dashboard & data solutions

1mo

Great visual Milan Ray it speaks volumes

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