Testimonials aren’t just “nice to have.” They’re essential. They help build trust, show credibility, and give potential customers the confidence they need to choose your brand. But creating a solid testimonial strategy isn’t just about asking for reviews randomly. It’s about having a clear plan. #testimonial #marketingstrategy #buildinpublic
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*Actual conversation with my son (11)* Char: you work in the marketing business, right? Me: yep! Char: ok, so, how do you get people to buy from you? Me: … well, you need to get people interested in what you’re selling and build trust through reliability and experience. Char: so like, someone buys from you and they go and tell other people how good it is? Me: yep, exactly. ——— Sometimes even I forget how simple it all is and how complicated we make it. Thankfully I have an incredibly pragmatic and logical 11 y/o to remind me 💡 #marketing #brand #branding
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Inject soul into your brand: • Express your unique viewpoints. • Infuse your authentic slang. • Embrace and showcase your beliefs. • Fearlessly speak your truth. Craft a brand that's a vibrant tapestry of your essence, communicating your message with clarity and resonance. #PersnolBrand #EmailCopywriter #Sales
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You are selfish, and so am I. In fact, we all are. It's human nature. "What's in it for me?" will always be the question on whether something deserves our attention or not. When branding and marketing, make sure that your ideal customer is always in the center. #customercentricapproach #marketingconsultant #brandingconsultant #brandingexpert #marketingexpert #contentmarketing #thoughtleadership #personalbrandingtips
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Spoiler alert: Your #brand isn’t the hero of the story – your customer is. Your brand’s story isn’t about you; it’s about how you help your customers succeed. Position them as the hero and your product as the solution. When customers see themselves in your story, they’ll be more likely to stick around. #contentstrategy, #contentmarketing
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This sign is pure genius.🥳🥳 Whoever created it understands exactly how to grab attention and make a customer feel instantly welcome. It’s playful, clever, and impossible to ignore. That’s the kind of thinking every business should aim for. ‼️Here’s why this approach works: It’s not just a sign. ➡️It’s an invitation. A little bit of humor can break down barriers, making customers feel like they’re part of something fun and friendly. And that feeling of connection can be the difference between someone walking in—or walking by. ‼️ Using humor effectively is more than just a joke; it’s a strategy. Signs like this make people stop, laugh, and even snap a picture like I did. It’s free, memorable marketing that builds a connection with your brand. So, what’s your version of this? Think about a message that reflects your brand’s personality and makes customers feel at ease. Create a moment that sticks with them long after they’ve left. Your sign doesn’t just say “welcome”—it says, “you belong here.” #MarketingBrilliance #HumanTouchInBusiness #CustomerConnection #StandOutStrategies
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3 hot tips to make better video testimonials!
Video Marketing Expert. Helping clients attract leads, increase sales, & save time using video. Also a film producer developing projects with investment opportunities.
Here are 3 tips for creating awesome testimonial videos! If you use reviews for your business - or better yet - testimonial videos - you know they can mean tip the balance in a potential customer's decision to reach out to you or buy your service or product. A video testimonial is the ultimate endorsement. It connects so effectively with potential customers because it is a person sharing powerful testimony as to why your solution made such a big difference in solving their problem. And unlike word of mouth, video testimonials are infinitely scalable. They require no calls, no extra time, no infrastructure on your part. Thousands of people can get this 'word of mouth' recommendation from a real customer every day. That's pretty powerful. #videomarketing #videoproduction #digitalmarketing #testimonials #videotestimonials
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Is your brand speaking a language no one understands? We all love a good industry term, but when it comes to marketing your business, jargon can be a dealbreaker. Think about it: People don't want to waste brainpower deciphering your website or ads. They want clear, concise communication that tells them exactly what problem you solve. Here's why jargon hurts your business: Confuses your audience: They might click away before understanding your offer. Feels untrustworthy: Jargon can sound like you're hiding something. Limits your reach: Not everyone knows your industry lingo. Ready to ditch the jargon and speak directly to your ideal customer? Head over to our YouTube channel to learn how to simplify your brand message and watch your sales soar! - https://lnkd.in/eaGjmWb3 #brandstrategy #branding #marketing #messaging #businessgrowth
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Looking to up your #ExecutivePresence? Pay attention to words and phrases people use to describe you, and why they come to you for help or advice. Know your strengths. Be proactive in shaping how you're perceived and consistently align your actions with your desired brand.
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🌟 Exciting news! I'm thrilled to unveil my latest Freebie resource: The Brand Magic Guide! 🎩✨ Struggling to articulate what sets your brand apart? You're not alone. The Brand Magic Guide is designed to help you find and communicate your Unique Selling Proposition (USP) - that special 'something' that draws your ideal customers in. Inside, you'll find clear instructions, simple questions, and real-world examples to help you uncover your brand's magic and stand out from the crowd. Plus, I’ve added a bonus section on discovering your Emotional Selling Proposition (ESP). Don't let your brand get lost in the sea of sameness. Download the Brand Magic Guide today and start transforming your brand. 🚀 #branding #smallbusiness #brandstrategy #usp #brandmagic
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STANDING OUT FROM THE CROWD WILL NOT SAVE YOUR BUSINESS! Hold on, hold on before you pop your gun out to shoot me, please hear me out. So let's say you succeeded in making your mark with your brand. People know at a glance when they see your brand, you are standing out from the crowd. Then they take the step to purchase from you, then what do they get? ❌ Late replies ❌ Defective products ❌ Underwhelming services ❌ Refusing to refund or exchange bad products And a whole lot of other ugly stories... Do you think the perfect brand visuals and standing out at first glance will save you? Take the Kardashians/Jenners for example, they do stand out don't they? But 95% of their product releases comes with a lot of backlash and complaints from people who purchased from them. My point is, have a brand that stands out and is unforgettable, but don't stop there. Ensure your products and services are worth the time. Ensure your customer service is topnotch, that is how you last long after standing out. You can put your pistol down now 🤭 . . . . . #ecommtechy #brandingcompany #brandingmarketing #brandmanager #brandmanagers #marketingmind #marketingguru #marketingquotes #marketingmanager #marketingcampaign #socialmediamarketingagency #socialmediamarketingstrategy #marketingmanagers #contentmarketingstrategy #contentmarketer #contentstrategist
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