Consensus’ Post

Stop leaving revenue on the table. It’s time to break the silos between Marketing, Sales, and Customer Success—and unlock the power of your Solutions team to drive revenue from every angle. Join 🍦 Collin Smith and Mark Green at DEMOFESTx East Coast for The Full Funnel Revolution. During this session, you’ll discover practical strategies to align your team’s efforts with buyer needs, enhance effectiveness at each stage of the journey, and positively impact the asynchronous elements of the buyer's experience. Don't miss it 👉 https://lnkd.in/gkpHrV6R

🎤 Tomorrow, our very own Ben Jones, Director of Global Enablement at Kantata, will be speaking at the Sales Enablement Collective (SEC) conference in London! During Ben's talk, he'll explore: 🔹 The shift from Sales Enablement to Revenue Enablement 🔹 Aligning Marketing, Professional Services, Customer Success, and Operations to drive growth 🔹 Building a data-driven enablement framework to maximize revenue and enhance customer value This session is a must-see for anyone passionate about evolving GTM strategies and delivering measurable impact across the customer lifecycle. https://okt.to/8WUqop

I wasn't at our customer conference, Breakthrough, last week, but I still feel insanely energized by it. Even though customer conferences are meant for... well... customers... they have always had an enormous impact on me as a seller. Because 1,000s of revenue leaders are investing even further in the product I sell by flying out to Las Vegas to learn from other customers and leaders, celebrate being customers, and share their stories. It makes it easier to make the additional cold call, send the videos, and drop another voice note when customers are sharing their tangible results like: Sift seeing 218% lower cost per opp & 220% of their meetings completed goal within just SIX WEEKS of using 6sense. Reltio saving 1,098 hours of BDR time while getting into $1.5M of new sales pipeline using our AI Assistant. Veeam shifting their focus from individual leads to buying groups and seeing 46% rise in average opp size and 40% shorter sales cycles. Who knows...the next VP of Sales I cold call might just end up on the Breakthrough stage next year w/ similar results! 👀

Who's at SaaSOpen → Sept 5-6, NYC? Come join my talk Friday @ 2pm: 𝗔𝗖𝗖𝗘𝗟𝗘𝗥𝗔𝗧𝗜𝗡𝗚 𝗦𝗔𝗟𝗘𝗦 𝗖𝗬𝗖𝗟𝗘𝗦 𝗕𝗬 𝟯𝟬% 𝗜𝗡 𝟵𝟬 𝗗𝗔𝗬𝗦 𝗪𝗜𝗧𝗛𝗢𝗨𝗧 𝗔𝗡𝗬 𝗡𝗘𝗪 𝗧𝗢𝗢𝗟𝗦 We'll cover insights from $5 billion in revenue that you can easily implement tomorrow: → Make selling easier by simplifying your sales process → Make buying easier by enabling internal selling → Make leading easier by improving deal inspections and forecasts Let me know if you can't attend and we can find time to talk through the best practices we're seeing every day.

My greatest partner sales challenge, what's yours? On this week's episode, we shared some partnership fails, like the time I confidently told a room full of skeptical sales reps "I'll be here for 2 years!" ...only to leave after 6 months. Oops. The lesson? Focus on what truly matters to sales teams - hitting quota and making money. Everything else is just noise. We provide numerous practical tips for motivating both internal and partner sales teams. Give it a listen and let me know - what's your biggest partner sales challenge? https://lnkd.in/gSiFXGsM

Check out how Second Nature made a real impact for Zoom: 💯 100% of sales reps jumped in with enthusiasm 🏋️ Practice pitches soared, and reps got better 📨 Sales messaging mastery improved noticeably 🌓 Friction between sales enablement and reps dropped And guess what? The salespeople had a blast! 🎉 Ready to see how Second Nature can revolutionize your sales training? Read this case study to find out more: https://hubs.li/Q02J8dTP0

Last week, I had the privilege to participate in Ciena's SMKO (Sales and Marketing Kickoff) — a week full of insights, inspiration, and learning. One of the highlights? Connecting with amazing professionals I deeply admire, which made the experience even more inspiring! It got me thinking: why not share these valuable lessons with a broader community?   That’s how Channel Sales Insights was born — a fresh, weekly newsletter designed to empower professionals navigating the ever-evolving world of channel sales and B2B partnerships in tech.   Whether you’re a seasoned expert or just starting out in this field, my goal is to share the latest trends, actionable strategies, and key lessons in bite-sized, engaging updates to help you stay ahead. 👉Curious? Hungry for insights? Follow the link in the comments to subscribe and join me on this journey! Let’s grow, learn, and innovate together!

Closing the 25% gap in sales Here's how: Every sales rep already has a plan to get to 75% of their number. Your job is to help them close that last 25% gap. Our latest episode of 'The Partnership Path" will show you how.  As professionals in partnership, it's our job to present our solutions as the key element that finalizes the sales process. Some key points we cover: →Understanding sales comp models →Creating internal & external value props →Making partnerships "easy to work with Tune in now to boost your expertise in partner sales enablement! https://lnkd.in/gqtFMGfV

Marketing and Sales have traditionally operated alone. But when they join forces, no mission is too impossible for them to achieve. Discover the thrilling potential of this partnership with Jason Putnam, Plum's Chief Revenue Officer, at TATech during "License to Sell: The Covert Alliance of Sales and Marketing." The session will dive into classified strategies on how your team can unite their efforts to gather intelligence, close with precision, and dominate the market. Get your tickets here to discover how to defy the playbook and push your organization to unmatched heights: https://hubs.la/Q02v8CBS0

In order to drive consistent and measurable results at your tradeshows and events, you must understand pipeline impact... Essentially, what outcomes are actually happening at your tradeshows and events? Is it new opps, closing deals, deal stage acceleration, old opp and old customer resurgence? And are they direct or coming through a channel? Maybe both? Sometimes, its one thing. Other times its multiple. Being clear on what is actually happening allows you to... ✅ Set proper objectives ✅ Create engagement that fosters proper pipeline impact ✅ Prepare to measure and track success Join me Wednesday 5/1, LIVE at 1PM EST as we discuss pipeline impact, measurement, and creating results that move the needle. Register in the comments.