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Principal @ Helmsley Spear Lockwood CRE

A 60-year-old enclosed mall, a popular institution in a North Jersey municipality, is about to be dramatically reconfigured in a reflection of the times: Much of its retail space will be demolished and replaced with an open-air town center and 1,000 luxury apartments. At the redevelopment's groundbreaking this month, Eatontown Mayor Anthony Talerico Jr. acknowledged that the $500 million project had stirred criticism and "intense emotions" from residents who didn't want to see "a radical" change in the Monmouth Mall. For decades, different generations came to the retail center to shop, dine, hang out and socialize. Nicole Kushner Meyer, president of Kushner Cos., the firm overhauling the mall, recalled taking her daughters there to have their ears pierced. But it's a different era now, and Eatontown has to move with the times to remain economically vibrant, Talerico said, "We can't deny that the landscape is changing and we should change with it." Adding residences to malls isn't new, but projects are picking up nationally. The concept is designed to naturally increase foot traffic, real estate professionals say, while creating a new mix of store lineups to vie for space in an already tight U.S. retail market. Brokers and landlords are looking to land deals this week in Las Vegas at

More Residences Follow Retail in US Mall Redevelopments

More Residences Follow Retail in US Mall Redevelopments

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Alvaro Nel Pico

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Gracias

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