Gen City Labs’ Post

What does the future hold for experiential activations and projects? 🚀 Despite their increasing complexity (and ubiquity), smart brands are figuring out ways to streamline the process and achieve better results. Ready to simplify your next big idea? Learn how to cut through the noise and create experiences that truly resonate. Dive deeper: https://lnkd.in/gJdASicU

🏅✨ The 2024 Paris Olympics are redefining marketing strategies! Brands like Nike, Samsung Electronics, Deloitte, and LVMH are leveraging innovative technologies and storytelling to engage audiences globally. From AI-powered replays to personalized athlete support, these companies are creating memorable, impactful campaigns. Embrace moments-based marketing and utilize user-generated content to connect with your audience. The Games offer a unique opportunity for brands to shine and build lasting connections. My personal favorite is seeing how the movie industry is marketing their upcoming productions. In preparation for the upcoming live-action Wicked musical, they used Augmented Reality to bring the Wicked train to Paris🚂 How do you think brands can innovate their strategies to make a splash in 2024? Any predictions on the next big trend in event marketing? #Marketing #Olympics2024 #EventMarketing #DigitalCampaigns

🚀 CES 2025: Where Innovation Meets Opportunity 🚀 The excitement is building for CES 2025, and I can’t wait to dive into the cutting-edge innovations shaping the Advertising world—especially in Digital Out of Home (DOOH)! From emerging technologies to creative storytelling, this is the ultimate playground for visionaries, disruptors, and game-changers. If you’re as passionate about technology, creativity, and the future of advertising, let’s connect! Whether it’s exploring how AI is transforming DOOH, discussing new Programmatic OOH strategies, or brainstorming the next big thing, I’d love to carve out time to chat. 🎯 Let’s discuss: * The latest trends in DOOH and programmatic * Creative ways to elevate brand storytelling * How technology is redefining out-of-home media If you’re attending CES and want to talk about all things innovation, drop me a message or comment below to set up a time. Let’s shape the future of advertising together! #CES2025 #Innovation #DigitalOOH #DOOH #Creativity #FutureOfAdvertising #LetsConnect Lamar Advertising Company Brand Innovators CES

So much truth to this. When brands activate with passionate fans, they create unforgettable experiences. We forget how powerful this can be sometimes. But it’s ok to dive deep into fan engagement. Why brands need to do this more: ↳ Storytelling and Emotional Resonance are key. Red Bull's Stratos project showed how pushing boundaries can captivate the world. ↳ Interactive Engagement Techniques turn passive consumers into active participants. Nike Run Club and Arsenal's Match Predictor are prime examples. ↳ Technology-Driven Experiences make fans part of the brand's universe. AR and VR at Comic Con activations bring stories to life. ↳ Building Lasting Connections creates memories and emotional ties. Shareable moments, exclusive experiences, and responding to feedback matter. Brands that succeed understand that fan engagement is about creating memories and emotional connections, not just selling products. The most successful fan engagement campaigns make people feel seen, valued, and part of something larger than themselves. "Let’s build something incredible together. Whether you’re looking to grow brand awareness, engage new audiences, or create unforgettable experiences, partnering with the Minnesota Timberwolves and Lynx can take your brand to the next level. Shoot me a message or email to explore how we can make it happen. Let’s connect!"  E: jenna.martindale@timberwolves.com #SportsMarketing #SponsorshipStrategy #PartnershipMarketing #BrandPartnerships #SponsorshipOpportunities #CMOInsights #BrandStrategy #MarketingInnovation

Here's a throwback to when we turned test drives into an unforgettable gaming experience!✨ The Ignis Drive Challenge was a blast! This wasn't your average test drive; it was a unique blend of skill and fun that had everyone talking.😍 At Velocity, we believe in creating an interactive and engaging experience that goes beyond traditional methods. #eventmanagement #events #experientialmarketing #brandmanagement #brandengagement #eventprofs #branding #brandstrategy #marketing #creativesolutions #contentmarketing #creativesolutions #intellectualproperty #marketingcampaigns #targetedaudience #marketingresults #creativeagency [Creative Solutions, Brand Management, Event Management, Experiential Marketing, consumer engagement, brand experience, creativity, innovation, storytelling]

On the ground in Miami for POSSIBLE 2024! This week, XR Extreme Reach team members will be onsite at #POSSIBLE2024 to connect with partners and immerse ourselves in the innovations, strategies and trends that are shaping the marketing, creative and media community. Hit us up to talk #CreativeIntelligence or just to say hi! #XRExtremeReach #XR #advertising #advertisingtrends #advertisinginsights

This photo recently resurfaced in my social feed, reminding me of one of the more interesting projects I had the privilege to work on, yet somehow, not often remembered. Nearly nine years ago, I was part of a small but mighty team tasked with 'launching' Avaya Stadium, the then-new home of the San Jose Earthquakes Major League Soccer team. That day, my office was a still but stoic space that had yet to meet the public eye. We were building more than just brand activation for a newly named stadium sponsor; we were crafting a narrative that brought the stadium to life. From animated player cards to stadium fascia, jumbotron ads to in-stadium promos, and, of course, the fan engagement wall—every digital touchpoint was part of a cohesive story. This project was one of many where we took the time to truly understand and map out the 'customer' experience—except, in this case, it was the 'fan experience.' How could we make every gameday more memorable, from the lead-up to the final whistle? That mindset has bled into every role I've had. It’s about understanding not just the buyer’s journey but also the end-user’s experience, and weaving those stories together in a way that resonates. Looking back, I don’t know if the pitch ever looked more peaceful than it did that day. #DigitalMarketing #BrandActivation #CustomerExperience #JourneyMapping #BrandStorytelling

In events, experience means engaging the audience through interactive elements, seamless technology integration, and memorable brand activations, creating unique moments that leave a lasting impression. Whether it's enhancing brand visibility or crafting unforgettable experiences, the focus is on turning visions into realities that resonate long after the event is over. #EventExperience #MemorableEvents #CorporateConferences #ProductLaunches #BrandActivations #SeamlessExecution #UnforgettableMoments #EventPlanning #AudienceEngagement #InnovativeEvents

At Game Plan Capital, we are always on the lookout for groundbreaking opportunities, and InBrands truly stands out. This innovative platform is where visionary brands and talented artists come together to craft unforgettable experiences. From the fusion of music and fashion to unique collaborations, InBrands is redefining audience engagement with cutting-edge technology. We are proud to be part of this transformative journey. The progress InBrands has made with its technology is nothing short of remarkable, and we’re excited to support their vision. Together, we aim to position InBrands as the leading platform for product placement marketing, shaping the future of how brands connect with audiences. Here’s to innovation, collaboration, and limitless possibilities! #Innovation #DigitalTransformation #BrandEngagement #MarketingRevolution #CuttingEdgeTech #AIInnovation #DecentralizedFuture #ProductPlacement #MusicMarketing #CreativeCollaboration #FutureOfMarketing #TechForBrands #AudienceEngagement #InnovativePartnerships #DigitalPioneers

From advertising to events, TV, digital marketing, DOOH, shows, and museums — we create visual stories that captivate, inspire, and connect. 🌍 Our work is about more than just visuals; it’s about crafting impactful experiences that leave a lasting impression. Let’s bring your vision to life! 🚀 #visualcontent #creativeproduction #storytellingthroughdesign #audiovisualimpact #marketinginnovation #experientialdesign #beyondthevisuals #contentthatconnects