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𝗖𝗼𝗿𝗽𝗮𝘆 𝗦𝘁𝗲𝗽𝘀 𝗜𝗻𝘁𝗼 𝗧𝗵𝗲 𝗢𝗰𝘁𝗮𝗴𝗼𝗻 : 𝗨𝗙𝗖’𝘀 𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝗚𝗹𝗼𝗯𝗮𝗹 𝗙𝗫 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 Corpay Inc., a global leader in corporate payments, has announced an exclusive partnership with UFC, the premier organization in mixed martial arts. This collaboration positions Corpay as a key presence in UFC events worldwide. From the Octagon® to fight week activities, Corpay will integrate its branding seamlessly into the UFC experience, including on the advanced LED UFC Fight Deck and at the UFC Prep Point. Brad Loder, MBA, Chief Marketing Officer, Corpay Cross-Border Solutions said “This partnership strengthens Corpay’s commitment to supporting innovation and excellence in every arena, including sports.” Stay in the know about the latest in sports technology and innovation, Subscribe to our newsletter for more > https://lnkd.in/d9CD2VZj

🥊💥 The promotions around Francis Ngannou’s boxing fights have been strategically crafted to captivate audiences across the globe. Cross-sport appeal, strategic promotion, and social media amplification have made Francis boxing fights must-watch events.   Cross-sport appeal: Francis transition from MMA to boxing has ignited excitement within the combat sports community. In 2017, Francis recorded the hardest punch recorded at the UFC's Performance Centre (More powerful than a 12-pound sledgehammer from full force overhead), providing an immediate comparison between fighters.   Strategic promotion: Each fight has been accompanied by well crafted promotional content and activations to engage fans worldwide:   -Battle Of The Badest: With a captivating promo video (link: https://lnkd.in/eZgi_svz) and a Netflix documentary released before the AJ fight, to provide fans with a deep dive into Francis journey.   -Knockout Chaos: Featuring another thrilling promo video (link: https://lnkd.in/eBE7hm7H) and an innovative gamification platform (link: https://lnkd.in/eC9uy-me), this promotion leveraged multiple channels to heighten excitement.   Social media amplification: The promotion further gained momentum through collaboration with social media heavyweights like Cristiano Ronaldo, who shared content related to the fight through his partnership with Riyadh Season. With over 600 million followers on Instagram alone, the reach and engagement soared to unprecedented levels.   Would be great to get thoughts and insight on the evolving landscape of sports promotion and its impact on global audiences? #SportQuake #sponsorship

You double-booked our event? With one of our competitors? Okay sure, no problem…. Congrats to all the Ultimate Fighting Championship Production teams for pulling off one heck of a technical banger and working non stop to pull off Noche UFC this last weekend 🙌 → A double-booking by UFC’s exclusive home in Las Vegas, T-Mobile Arena, led to the first live sporting event held at the Sphere this last Saturday — read on for some highlights about the production of Noche UFC ... Production: 💲 Average UFC card production = ~$2 mil 💰 Starting Noche UFC production budget = $8 mil 💸 Final Noche UFC production budget = over $20 mil → Included the production of 6 short films that celebrated Mexican combat sports and their contributions 🎟️ Sales: Highest grossing event for both UFC and the Sphere → $22 mil gate (ticket revenue) + highest recorded merch sales for a single UFC event → Average ticket = $3,600 → Ringside for the Alvarez/Berlanga fight capped at $4,000 (held at T-Mobile Arena / the event that caused the double-booking ) 📈 Sell out crowd: 16,024 (Sphere 18,600-20k) Technical: 🔆 It took 4 months for teams to work through a lighting reconfiguration plan for the octagon 🍥 Rendering for the Sphere took a whooping 12 days → Compared to just hours on a regular fight card → A 'Rendering Farm' was built onsite to accommodate 🎥 There were 45 camera angles → Compared to ~20 cameras on a regular fight card 🦾 2 dedicated fight broadcast crews + 2 additional crews dedicated to ensure the Sphere’s immersive experience could broadcast to at home viewers with a real feel of sitting in the 300-400 levels Viewer : 🤑 Most popular and expensive tickets were higher up where the screen was in full view vs ring-side 📳 For select attendees (~10k) haptic feedback was used during live fights & storytelling segments 👀 Augmented Reality used to display real-time data on screen + broadcast: strike speed, impact force, grappling statistics and A 📝 AI statistical support for at home viewers and broadcasters: strike counts, takedowns, submission attempts Resources: (12 min) Fox Sports Interview with UFC’s Executive Producer, Craig Borsari https://lnkd.in/gkRmiaTi https://lnkd.in/gfJsjc4G https://lnkd.in/gk-8ewGt -- Need help working through the logistics of your event or activation? Let's connect!

🚀 The UFC Las Vegas Sphere Card 🚀 This insightful article delves into the upcoming UFC Sphere Card, a live sporting event with unique features that set it apart from any other event in the industry. Going into great detail about how this event came to be and what viewers can expect from the event, it brings up an interesting question: 🤔 How is this UFC Sphere Card changing live sports spectatorship? 🤔 The three main takeaways posed from this question are that; 1) The UFC Sphere event promises to merge state-of-the-art visuals, narrative-driven content, and live action, transforming how audiences experience mixed martial arts and offering a multi-sensory spectacle. 2) The Sphere, equipped with a 16K resolution LED screen and cutting-edge sound systems, offers a unique experience that blends cinematic storytelling with live fights. 3) From a business perspective, this move is not just about the event itself but about tapping into experiential entertainment trends. It has the potential to attract new audiences and significantly increase fan engagement. As the first sporting event ever to occur at the Sphere, this article raises an intriguing proposition. If the UFC succeeds with this event, it could spark a wave of similar innovative approaches in other sports leagues, changing the live sporting spectatorship experience forever. Click on the link below to give this great article a read 👨💻 #Global13 #SportsBusiness #UFC306 #SportsSpectatorship #Innovation

Did the UFC just change the game for sports? 👀🥊 This past weekend, the Ultimate Fighting Championship delivered an absolute masterclass in storytelling and production, celebrating Mexican Independence Day at a truly one of a kind event. Dana White brought in top filmmakers and creative powerhouses, the likes of those behind Taylor Swift's tour, the Super Bowl, and the Oscars. The results? The highest-grossing UFC event EVER, and the most of ANY show at the Sphere. This goes to show what can happen when you bring in top talent, leverage the newest technology, and hone in on the art of storytelling. And it wasn't just the insane level of detail within each of the 6 immersive scenes that blew me away, but all the in-person details that tied the whole thing together. My favorite? The stunning outfits worn by the octagon girls, bringing a sense of in-real-life characters to match the short films presented before each fight. I already thought UFC was one of, if not THE best, live sporting event out there. But this just took it to a whole new level. What do you think? Are high-production events the future of live sports? https://lnkd.in/euRmkACS

Dana White’s $111B UFC Deal Could Change MMA’s Future: What It Means for PFL, Bellator, and UFC’s Broadcasting Shift The mixed martial arts (MMA) landscape is on the verge of a monumental shift, and all eyes are on UFC President Dana White. With the UFC’s media deal with ESPN set to expire in 2025, there’s growing speculation about how the sport’s broadcasting future will unfold. Will UFC follow the path of the NFL with its lucrative $111B media rights deal, or could they embrace a new broadcasting strategy altogether? MMA experts, including Ariel Helwani, believe this change could have significant consequences for competitors like the Professional Fighters League (PFL) and Bellator. Dana White’s Bold Predictions: A New Era for […] https://lnkd.in/dYWtq-VJ

UFC Marketing Masterclass: Turning Fights into Fans In the high-octane world of the UFC, it's not just the fighters who need to be strategic; the marketing team is equally tactical! One intelligent marketing technique that stands out is their use of behind-the-scenes content. By giving fans a glimpse into the training regimes, personal lives, and mental preparations of their favorite fighters, the UFC has humanized these athletes and built deeper emotional connections with the audience. This approach transforms casual viewers into loyal fans, eager to support and follow their favorite fighters' journeys, both inside and outside the Octagon. 💪❤️ The result? Increased engagement, higher pay-per-view sales, and a community that feels personally invested in the sport. It's a knockout strategy that shows how powerful storytelling can be in driving brand loyalty. Next time you're planning a marketing campaign, take a page out of the UFC playbook: show the human side of your brand and let your audience connect on a personal level. The results might just leave you floored! 🥊 #MarketingStrategy #UFC #BrandLoyalty #Storytelling #CustomerEngagement #batista #adesanya #UFC303 #izzy #trouba #BETawards2024 #Rangers #tapswap #UEFA #copa #davido

🚨 BREAKING : Prime have officially sponsored the WWE The agreement with Prime Hydration is for two years at an eight-figure cost, which WWE says marks the largest sponsorship in the organisation’s history. _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

Ahead of UFC 300 this weekend, the greatest combat sports card EVER assembled, take a look at how WePlay has helped deliver every knockout, submission and decision to audiences all over the world since UFC 250. 🥊 WePlay have been Octagon-side as UFC Fight Pass' global digital media agency for 4 years, driving undefeated subscriber growth for the market leading MMA streaming service. 📈 The Challenge: Driving subscriptions for UFC Fight Pass despite: - Geopolitical hurdles: Restrictions continue to impact core markets. - Economic pressures: Rising living costs affect spending habits. Our Strategy: - Implementing end-to-end dynamic campaigns focusing on:Identifying passionate fans: We pinpoint regions with strong UFC and MMA followings. - Prioritising underserved territories: We target markets with low barriers to entry for UFC Fight Pass. - Localised content: Regional stars and translated content resonate with local audiences. - Smart retargeting: We leverage watch times to optimise campaigns and convert engaged viewers. See our full case study here: https://lnkd.in/ezaEbdxx 👈 Ready to enter the Octagon? 👊 Lets chat: hello@weplay.co 📩 #UFC #SportsMarketing

“Why don't you just fight a boxer under the age of 30?” “What happened to the sport I love?” “These YouTube fights are getting out of hand now!” And the list goes on…. We’ve all heard the news, Jake Paul will be fighting in an exhibition boxing match against the fighting legend, Mike Tyson 👀 The problem Child is living proof of how influential disruptive/controversial marketing can get in the current atmosphere of the fight game 🤔 As to whether this benefits boxing or not, its fair to say it doesn't from my perspective 👎🏾 On the other hand, can it benefit upcoming fighters building their own personal brands? Absolutely 👍🏾 How so, well, let's see 👇🏾 👉🏾 Creating content reacting to the event, for example, prediction videos via YouTube, live streams watching the event etc. 👉🏾 Producing short-form content such as X threads, reels, TikTok’s etc. Relating to fighters expressing their authentic views on Jake Paul’s journey throughout boxing and how it compares to their own fight paths 👀 How else do you think upcoming fighters can re-purpose content like this to build their brands 🤔