GlockApps’ Post

Sometimes I forget how impactful email marketing is. Not this past week though. At Braze Forge, email marketing was THE most exciting topic to chat about. I caught myself frequently mentioning this case study with Clinikally (YC S22). Look at that number: 71% revenue increase. Not open rates. Not CTR. REVENUE. It's insane how what seems like a tiny little change can make such a colossal impact. In this case, the tiny little change was: - Clinikally turned their lifecycle emails into interactive shopping experiences Ok, I get it. It might not seem like such a tiny little change to some of us. But since Clinikally uses Mailmodo, setting up that email took them just a few minutes. 😎 #EmailMarketing #InteractiveEmails #LifecycleMarketing

Did you know that emails with personalized subject lines are 26% more likely to be opened? 📧✨ Yet, many marketers still use generic subject lines. Why? 🤔 Here are three quick tips to boost your email marketing: 1. Personalize Your Content: Tailor your emails to individual subscribers for more relevance and engagement. 💬 2. Optimize for Mobile: Ensure your emails look great on any device since over 50% are opened on mobile. 📱 3. Use Automation: Send timely, relevant messages automatically based on subscriber behavior. 🤖 By implementing these strategies, you can significantly improve your email marketing performance. Ready to see better results? Start personalizing, optimizing, and automating your emails today! 🚀📈 #Mailercloud #EmailMarketing #Personalization #MobileOptimization #EmailAutomation

1 email strategy brands should STOP using in 2025. Overloading emails with TOO many CTA's. Here's what I DON'T mean... "Every email you ever send should only have one CTA!" Here's what I mean: Looking at your email, from header to footer, you have 29 different links. **Insert the "it's too many slices" meme** This has an impact on user experience, but also deliverability. Here's ALSO what I mean: The CTAs lower in your email have NOTHING to do with the hero CTA. You need some level of cohesion. Instead of overwhelming your subscribers, keep it simple, save yourself time, and your emails will become even more effective. #emailmarketing2025 #emailtips #digitalmarketing #klaviyoemail

Personalisation Pays Off Big Time! Emails with personalised subject lines are 26% more likely to be opened! 📨🔍 At Vanguard Scale, we specialise in crafting personalised email campaigns that grab attention and drive results. Ready to see the difference? #Personalization #EmailMarketing #VanguardScale

Tip 88: Utilize email personalization techniques, such as dynamic content and personalized subject lines, to increase engagement. #MarketingTip

Why don't more marketing emails have a CTA to star ⭐ the message ? I recently learned that the easiest way to have your marketing emails land in the primary inbox instead of the promotions tab is to have your customers star the email. Coming from Attentive's Thread Summit last week, their team had a huge emphasis on deliverability, which means everything for email marketers. They've put together an impressive team and product to make sure that your emails and promotions are being delivered to the primary inbox. I know Klaviyo is often the elephant in the room, but if Attentive can leverage better deliverability, most other features are secondary in my opinion. #email #marketing

Tip 88: Utilize email personalization techniques, such as dynamic content and personalized subject lines, to increase engagement. #MarketingTip

Tip 88: Utilize email personalization techniques, such as dynamic content and personalized subject lines, to increase engagement. #MarketingTip

🛑✉️ Avoid these Email Marketing DON'Ts with these facts! 🚫✉️ ✅ Don't Send without Testing: Did you know? Emails with errors have a 50% higher chance of being deleted immediately! ✅ Don't Spam with Countless Emails: Fact check! Over 70% of consumers unsubscribe from email lists due to receiving too many emails. ✅ Don't Email Just Because: Fun fact! Targeted emails generate 58% of all revenue. ✅ Don't Forget Mobile Optimization: Stat alert! More than 60% of emails are opened on mobile devices. Need help mastering your email strategy? Contact 24 East Media to optimize your campaigns and drive results! 📧💼 #EmailMarketing #AvoidTheDonts