Future+’s Post

Gen-Z is transforming the beauty market with their strong commitment to sustainability, inclusivity, + ethical practices, along with their preference for online engagement. As a dynamic + fast-growing demographic, Gen-Z's preferences are pushing beauty brands to adapt quickly. So, to connect with Gen-Z's conscious consumer mindset, brands need to focus on sustainability, inclusivity, + transparency in their products. Brands should also create smooth + engaging online + in-store experiences, as Gen-Z values personalised + immersive shopping. Gen-Z’s research-driven approach to beauty + their willingness to try new brands are changing traditional views of premium quality. To effectively cater to Gen-Z, beauty brands must emphasise authenticity, sustainability, + social engagement across all platforms. P+G supports this by offering sustainable fulfilment services that help brands connect with Gen-Z consumers across all channels.

Fashion Meets Culture: Insights from Milan's Executive Roundtable  Amazon Fashion recently hosted an exclusive roundtable with The Business of Fashion in Milan, bringing together fashion executives for an intimate event at Sant Ambroeus. Leaders from CP Company, Love Moschino, Stone Island, Reebok, Luxottica, Twinset, United Colours of Benetton, Corneliani, Harmont & Blaine, and BasicNet joined us to discuss the opportunities in cultural collaborations and the winning strategies that are connecting fashion brands to new consumers. Here are some of the highlights from the conversation:    💡Blend commerce and entertainment: Create authentic, real-time content that goes beyond traditional advertising.  💡Harness music's fandom: Align with cultural moments and iconic symbols to organically engage fans.  💡Leverage live sports: Tap into the emotional power of events like the Premier League to drive excitement for new products.  💡Seek authentic partnerships: Collaborate with cultural entities that genuinely embody your brand's DNA.  💡Explore emerging tech: Consider AR/VR's potential for enhancing storytelling.  As consumers split their attention across multiple platforms, fashion brands must evolve to create meaningful connections. Thank you to our wonderful guests for sharing their insights on navigating this new landscape.  For further insights, we invite you to read more here:  https://lnkd.in/eFUD_qTh.  #FashionInnovation #Leadership #Collaboration #BrandStrategy

Colours aren’t just visual—they evoke emotions and shape consumer behaviour. Here's how: 🔴 Red: Think energy and urgency. Perfect for sales promotions or fast-food brands like McDonald's or Coca-Cola. 🔵 Blue: A calming, trustworthy hue often used by banks and tech brands like Facebook and Samsung. 🟢 Green: Brings balance and a sense of growth. Ideal for eco-friendly brands or wellness companies like Whole Foods. 🟡 Yellow: Sparks optimism and happiness, making it a favourite for brands like IKEA and Snapchat. Design with intention—colour is more than meets the eye! 🖌️✨ #DesignTips #ColorPsychology #WdesignStudio #ColourTheory #GraphicDesign

London Fashion Week is not just about the clothes it's a showcase of cutting-edge branding and marketing trends. Here are some key takeaways: Experiential Marketing: Creating immersive brand experiences through pop-up shops, interactive installations, and virtual reality. Sustainable Fashion: Highlighting eco-friendly practices and ethical sourcing. Digital Innovation: Leveraging AI and AR for personalized customer experiences. Inclusive and Diverse Branding: Representing a wide range of body types, ethnicities, and genders. By staying ahead of these trends, brands can connect with a new generation of consumers and build lasting relationships. #LondonFashionWeek #BrandingTrends #FashionMarketing #Sustainability #DigitalMarketing #AI #AR #DiversityAndInclusion

𝗧𝗲𝗻𝗱𝗮𝗺 𝗧𝗮𝗸𝗲𝘀 𝗮 𝗕𝗼𝗹𝗱 𝗦𝘁𝗲𝗽 𝘄𝗶𝘁𝗵 𝗟𝗶𝘃𝗲 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 🎥 Live shopping is evolving finto a core strategy for brands connecting with today’s consumers. Yesterday evening, TENDAM launched its first live shopping with Sara Carbonero and Isabel Jiménez, co-founders and the creative minds behind Slowlove. This event, announced on Instagram, made us inevitably think of Zara's 1st Live Shopping in Europe with Cindy Crawford and Kaia Geber. While Zara brought a polished fashion film combined with shoppable content , TENDAM's live shopping event leaned more into authenticity, creating a direct, interactive moment where viewers could engage in real-time. Here are some key aspects that stood out: 🎥 Star Power: With Sara Carbonero and Isabel Jiménez hosting, the event had credibility and authenticity. 🛍️ Seamless Shopping: The outfits were presented in a model and could be purchased instantly. 💬 Real-Time Audience Engagement: Viewers could chat with Sara and Isabel, through the moderator, receiving instant responses, which deepened interaction. 💥 Exclusive Product Drops: Some items were exclusively launched during the live shopping event, encouraging excitement and urgency. 🤑 Cyber Monday Discounts: Live shopping was enhanced by the Cyber Monday offers plus an extra discount for the first 100 shoppers. We see a clear contrast of this kind of events with the fast-evolving Chinese market. There, live shopping has reached another level, incorporating unconventional elements like treadmill setups and even outfit changes during the broadcast. This energetic and entertainment-driven approach makes the experiences highly engaging and keeps them in sync with what younger audiences expect from digital shopping. Anywise, TENDAM’s debut in live shopping with their brand, Slowlove, reflects its adaptability and focus on innovation, using storytelling, technology, and real-time interaction to build a stronger brand-community connection. Live Shopping is a growing trend that has finally made its way to Europe, led by this two Spanish retailers and apparently, it's here to stay. ⁉️ What do you think? Is live shopping the key to fostering deeper customer connections or it's just a trend? #RetailInnovation #LiveShopping #Tendam #Zara #Slowlove #FashionRetail #DigitalRetail #CustomerExperience #RetailTrends

How is Emily in Paris endorsing the new culture? Season 4 of Emily in Paris integrates digital fashion and sustainable trends through collaborations with Zepeto and Vestiaire Collective, reaching 58M households. What you should know: #️⃣ In Emily in Paris Season 4, Zepeto's virtual fashion collaboration highlights its digital avatar capabilities. #️⃣ Vestiaire Collective also launched a curated 'Emily in Paris' resale collection. #️⃣ Netflix also launched ‘Emily in Paris,’ a free mobile game available to Netflix subscribers on Android and iOS. Zooming out: This season's brand integration stands out as traditional advertising becomes less effective. With 86% of viewers skipping TV ads and 47%1 using ad blockers online, luxury brands are looking for new ways to reach their audience. By the numbers: Emily in Paris was recognized as one of the most-watched shows in 2022. #️⃣ It was Netflix's most popular comedy of 2020, reaching 58M households within a month of its debut. #️⃣ The show led Netflix’s ratings for the week of December, with 77% of its viewers being women. #️⃣ It has 8.3 times the average audience demand in the U.S., with outstanding global performance, particularly in Russia. Why it matters: Emily in Paris sophisticated blend of narrative and product placement, potentially redefines brand integration in the streaming era. How is Amazon connecting its Amazon Prime shows and e-commerce platform: https://lnkd.in/dFNmSbCv Read the full story using the link in the comment section. 👇

#Culture and #fashion continue to influence each other, creating dynamic changes in both industries. Leaders in #management must embrace #innovation to stay ahead in today's fast-paced #business environment. The #fashion industry's shift towards #sustainability is reshaping consumer expectations and brand strategies. #Fashion brands are increasingly turning to #digitalmarketing to expand their reach and engage with global audiences. #Marketing strategies that leverage #socialnetworking can transform customer engagement. Marvelous 😊 Ardor ✨ Delight ❤️

Nordstrom's recent shift from luxury to discount has caught our attention. We all know that when we're bargain shopping, we have to sort through racks to find the best deals. And when we walk into a luxury store, we expect the ultimate in service. But what about the "middle" stores? How can those retailers stand out? ▶ By providing the best customer experience possible. With GenZ growing up with different influences and priorities, it's important to note that a survey in Vogue Business from Archrival found that 73% of GenZ prefer to make in-store purchases while shopping. To me, that says, if retailers and brands want to stay competitive in this "middle" ground, they need to focus on providing a customer experience that stands out. With the changing priorities of younger generations, failure to do so could result in a decline in sales. That is what Immersifi does - helping brands and retailers provide the ultimate customer experience. https://lnkd.in/gEpxDefC?

👁️ When ppl talk about needing to to THROW OUT the old Retail/DTC playbook, this is what we’re talking about… We launched a new "luxury streetwear" brand at New York Fashion Week in Sept.  But noone cared.  NYFW doesn’t even have velvet ropes & guest lists anymore.  They don’t even tell you where the event is.  Newcomers are not invited. 🧿 So we flipped the script and used it to our advantage.  We did a Red Carpet stunt, blamed it on the Deep State, and shipped the story to Conspiracy TikTok.  I linked the TikTok videos in the comments.  I love them, they came out so great. And look, NYFW isn’t much different for brands than “regular marketing”... We got lucky in DTC the last 10 years.  But people are still waiting for old dynamics to come back. But this new reality remains… - CPM/CPA went through the roof - ZIRP is over - COVID stimulus checks are done - Customers aren’t spending - VC’s aren’t hot on Retail/DTC - IG/TikTok is saturated - Fake News and Disinformation are rampant - AI is making people panicked So how do you mix all these elements together to make a Retail/DTC brand work in 2025? And the answer is, you just do it.  Get creative. The old playbooks from 2020 don’t work anymore.  We’re living in a New Era now. 😵💫 The old skills, the old ways of doing things, are toast.  Maybe permanently. Looking forward to the New Era.  See you in 2025. https://lnkd.in/gX4hdJV8 #ai #dtc #streetwear #tiktok #deepstate

This week in marketing, branding, and partnerships: the future called, the Pope got a new ride, and Jaguar said, “Let’s go viral or go home.” Here’s what caught my eye this week: 🔮 Pinterest Predicts is back with its annual "not-yet-trending" report, forecasting 20 trends destined to dominate 2025. From fashion and beauty to travel, this guide lets you peek into the future before everyone else gets there. Got a prediction for 2025’s breakout trend? Share it below! Check out the full report: https://lnkd.in/ggPKPdcS ⚡ The Pope goes electric! Mercedes-Benz AG just unveiled the Vatican’s first-ever EV popemobile based on its iconic G-Class wagon. After 94 years of supplying cars to the Vatican, they’re going green in style—no emissions, all blessings. Read the scoop here: https://lnkd.in/gcrCQ9ZD 🤝 The ŌURA Ring is having its main character moment. A $5 billion valuation and a new strategic partnership with Dexcom. This sleek tracker is proof that wearable tech is still a hot commodity. After a chaotic year of travel and sleepless nights, I treated myself to the Oura 4 Ring for my birthday—and it’s already my favorite piece of jewelry. All the details here: https://lnkd.in/gc23Qtd9 🚘 Jaguar’s rebrand said: perfume commercial, but make it cars. Neon dancers, pink everything, and no actual vehicles—JLR boldest move yet is polarizing the internet. Love it or hate it, it’s working. People are talking and their Instagram gained 5M followers in DAYS. Viral stunt or branding genius? You tell me. https://lnkd.in/gBMM2xnU What’s been catching your eye this week? Drop your thoughts below ⬇️ --- #MarketingTrends #BrandStrategy #CollaborationGoals #ViralMarketing #ConsumerInsights #MarketingMoments #Trendspotting #FutureOfBrands #BoldMoves