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Advertising on TV/CTV? In a 14-week localized campaign with $1.5MM in ad spend, introducing a second creative reduced the response rate drop to just 2% from 39%, highlighting the power of creative diversity. Here are six key ways to embrace continuous creative testing and ad diversity for long-term campaign health. 1. Start with Multiple Creatives ⤵ Kick off your campaign with a variety of creatives and A/B test them to find the standout performer. 2. Move Beyond the Testing Phase ⤵ Once you’ve identified a winning creative, use it to exceed your KPI goals and look for further optimization opportunities. 3. Stay Creative, Avoid Complacency ⤵ Keep brainstorming new ideas and continuously test them. Scaling into new media opportunities keeps your campaign dynamic. 4. Learn and Grow ⤵ Regularly testing new creatives while scaling ensures you gain ongoing insights, maintaining the campaign's longevity and effectiveness. 5. Enjoy the Benefits of Ad Diversity ⤵ Diverse ad copy reduces ad fatigue, spreads your message effectively, and keeps your campaign fresh. #performanceTV #advertising #CTV #tvadvertising

Dentsu’s latest Global Ad Spend Forecasts reveal a projected 6.8 percent growth in global advertising spend for 2024, reaching $772.4 billion. This growth projection has been revised upward following the return to double-digit growth (+10.7 percent) of digital ad spend, the impact of sporting and political events, and improved outlooks across the US, UK, Brazil and France… Read More At:- https://lnkd.in/gc_PvaxF dentsu #Global #AdSpend #forecast #digital #events #political #news #NewsUpdate #newsfeed #dailynews #IBWNews

Getting up close and personal: The new focus making digital dominate global ad space. Spending on global advertising is set to rise by an overall 5% this year, with digital fuelling the growth. William Swayne, Global Practice President, Media, dentsu shares with Euronews "That’s the exciting thing about advertising becoming increasingly digital. It’s becoming increasingly accountable, which means that we can really make sure we’re being relevant to the consumer and ensuring they’re getting the right message, at the right time, at the right place.” Keep reading here for more: https://lnkd.in/g3mEM2fE #AdSpendMay2024

Hot off the press! IAB Europe’s AdEx Benchmark Report for 2023 is here, revealing a resilient 11.1% growth in the digital advertising market across Europe, to reach an all-time high of €96.9 billion. 📈 Key findings include: Market Growth: European digital ad market grew by 11.1% in 2023, outpacing the U.S. growth rate of 7.3%. Top Markets: UK, Germany, France, Spain, and Italy accounted for 69% of the total ad spend. Turkey led with 50% growth. Fastest-Growing Formats: Social advertising grew by 18.2%, video by 20.9%, audio by 23.1%, and Connected TV (CTV) by 23.5%. For the first time, the report also includes quarterly data, offering deeper insights into market dynamics. 📘 Get your copy here - https://lnkd.in/e7jYZZyQ

🔍 New Video Ad Standards: Navigating Changes with #Invibes Insight ⚡ With Google AdX updating its video policy to align with IAB Tech Lab's standards from April 1, the digital advertising landscape is set for a significant shift. These changes redefine instream and outstream video ads, aiming for greater transparency and a fair representation of video inventory's value. As Google, a key player in the digital ad space, adopts these standards, we anticipate a recalibration in how video ads are classified and monetised. This transition, rooted in 2022's clearer definitions by the IAB Tech Lab, not only emphasizes industry uniformity but also impacts CPMs and necessitates a strategic rethink among advertisers. 💡 At #Invibes, we view these developments as an opportunity to underscore our commitment to innovation and transparent advertising solutions. Unlike many players, our approach prioritises the integrity and effectiveness of ad placements, ensuring our partners navigate these changes seamlessly and sustainably. 👉 Embrace these industry shifts with Invibes, where quality and transparency in digital in-feed video advertising lead the way. Discover how our solutions align with the evolving landscape. https://lnkd.in/edSSFh4J #DigitalMarketing #VideoAds #Advertising #Transparency #Innovation

FAST can be murky when it comes to ad placement. This article is interesting and confirms what I hear by FAST channels and Ad Agencies. It’s a foggy mess.

What is Ad Viewability? Ad viewability is a crucial metric in digital advertising, determining how many ad impressions are truly visible to users. With standards set by the Media Rating Council (MRC) and the Interactive Advertising Bureau (IAB), understanding viewability can significantly enhance campaign success. As ad blockers and fraud become more prevalent, tracking viewability is essential for maximizing brand exposure and conversions. Discover effective techniques to optimize ad placements, improve engagement, and boost revenue through higher viewability rates. Explore the challenges and future directions in viewability measurement that can transform your advertising strategy and drive better results. #AdViewability #DigitalAdvertising #MediaRatingCouncil #InteractiveAdvertisingBureau #AdImpressions #MarketingMetrics #AdPlacements #BoostEngagement #BrandExposure #AdOptimization #AdTech #ViewabilityStandards #AdFraud #CampaignSuccess #MarketingStrategy #AdvertisingResults

Discover the latest video ad spend trends revealed in the IAB's 2024 Digital Video Ad Spend & Strategy Report ahead of the NewFronts.

PubMatic, GroupM, and SeenThis reduce carbon emissions and improve ad performance in a new digital advertising campaign case study. read more: https://lnkd.in/dSyPBj-j Jean-Robert MAMIN | Abdel ABSI #DigitalAdvertising #CarbonEmissions #Sustainability #CampaignCaseStudy #Adtechtoday

We can all spitball and speculate on what makes for a healthy #video business. Universally I think we can agree that good storytelling is one of the cornerstones. Whether you believe that #contentisking or that #contextisqueen the same rules apply when it comes to the digital #advertising landscape. For any of that to matter we must effectively track ad creatives consistently and accurately across platforms. The Ad Creative ID Framework (ACIF) streamlines this process by simplifying the identification and management of ad creatives. I can't wait to sit in on this conversation assembled by the IAB. Ashling Digital Inc. Paramount GroupM https://lnkd.in/ezbVaBT9