Full Circle Insights’ Post

ABM is the secret weapon for B2B growth in 2025. Next-gen sales is not about waiting for leads to arrive, nor is it hunting for leads from giant account lists. Here’s what’s changing: -According to Forrester buying committees are more prevalent with more B2B buyers identifying as decision-makers. 60% of B2B buyers consider themselves to be decision-makers. -Buyers are spending more time self-educating before they even engage. Over 50% spend time on self-guided tours of products before they engage. -Most buying groups require 25+ interactions with a Brand to make an informed decision. This is where Account-Based Marketing (ABM) becomes the difference maker. The best teams are doubling down on ABM because it allows you to: ✅ Understand target accounts deeply—track both account-level intent and person-level engagement, whether from your 1st party intent data or providers like DemandBase, 6Sense, Bombora - for 3rd party intent. ✅ Align sales + marketing around buying groups—so SDRs know exactly who to prioritize to move deals forward. ✅ Focus energy where it matters most—warming high-propensity accounts instead of chasing every lead. The challenge? Most platforms leave you with siloed data and fragmented insights. But here’s the good news: If your CRM is Salesforce, you already have the foundation. The only question is whether you’re leveraging it fully. Imagine giving your SDR's superpowers: ✅ Real-time visibility into person AND account-level activity. ✅ Intent signals that show when accounts are in-market and ready to engage. ✅ One unified system where sales and marketing alignment happens naturally. No one else delivers this kind of clarity inside Salesforce but Full Circle Insights. ABM isn’t just a trend—it’s how modern B2B teams win in 2025. Curious how you can align your teams and unlock this kind of growth? Let’s talk. 👇