Building Enterprise Fintech: Key GTM Lessons from Canopy's $30M Journey We recently spoke with Matt Bivons, CEO of Canopy, about building an API-first loan management platform. Here are the critical go-to-market insights from their journey: → Sometimes you need to cut revenue to grow. Canopy eliminated 50% of their pipeline by dropping consumer lending to double down on B2B. → Partial solutions fail in enterprise. Their attempt at single API integrations taught them that enterprise needs complete solutions. → Product complexity should dictate distribution. They abandoned self-serve after realizing enterprise lending required high-touch sales. → Segment markets by use case matrices. They built GTM around vertical markets (logistics, healthcare) intersected with horizontal products. → Position for expansion opportunities. Their platform enables flexible product creation, preparing customers for future growth. These insights from Canopy demonstrate how enterprise fintech requires different GTM approaches than typical SaaS. Listen to the full conversation with Matt Bivons on Category Visionaries to learn more about building infrastructure for the future of lending: https://lnkd.in/eEsXY3XY #B2B #Fintech #GTM #StartupGrowth #CategoryVisionaries
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💡 Fintech companies are revolutionizing the financial landscape, but they face unique challenges in pricing, billing, and transactions management. 🌐 Seamless operations are key to success in fintech. However, complex pricing models and evolving regulations can create hurdles. 📉 From subscription-based services to dynamic pricing, fintechs need agile billing systems that adapt to customer needs. 💳 Transaction management demands precision. Delays or errors can impact trust and user experience. 🚀Read how Enfuce streamlined their billing to ensure scalable growth. https://hubs.ly/Q02wVNRy0 #Fintech #Billing #Transactions #Innovation #Finance #Tech #Saas
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🌐 SaaS FinTech: Revolutionizing Finance 🚀 The SaaS FinTech industry is reshaping finance with scalable, cloud-based solutions that enhance innovation and customer experiences. Key trends like API-driven services, automation, and embedded finance are helping the SMBs and Enterprise companies streamline operations and deliver seamless services. While facing regulatory challenges and rising competition, FinTech SaaS companies continue to lead the charge in creating a more efficient, accessible financial ecosystem. The future of finance is digital—and it’s happening now. #FinTech #SaaS #Innovation #Finance #DigitalTransformation
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🌟 Looking back on our recent "Elevating Finance with Fintech & FI Integration via Core System Providers" event with DREAM FACTORY we thought we'd delve deeper into some of the insights shared by our speakers. It was a pleasure having Emily Turner from Lenvi and Grant Evans from Acquired.com on our panel as they shared unique perspectives on forging successful partnerships and navigating the dynamic landscape of fintech integration. 🚀 One crucial topic explored was 'How do you decide who to partner with? Here are our key takeaways: 1️⃣ Value Proposition is Paramount: Assess the potential value that partnerships can bring to your ecosystem. Prioritise agreements based on the tangible value they offer rather than sheer quantity. 2️⃣ Align with Product Roadmaps: Understand product roadmaps to identify gaps and determine whether to build or buy solutions. Focus on expertise in your domain while leveraging customer feedback to refine your roadmap. 3️⃣ Customer Feedback Drives Innovation: Engage with customers to gather feedback and identify gaps in product offerings. Utilise this feedback loop to refine your roadmap and enhance the value delivered to customers. Thank you to everyone who joined us at the event. Stay tuned for updates on future events – we look forward to driving more conversations like this! 🎉 📽️ To dive deeper into the insights from our panel discussion, watch the full video below #FintechIntegration #Partnerships #Innovation #FinanceTransformation
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🚀 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗮 𝗻𝗲𝘄 𝗰𝗵𝗮𝗽𝘁𝗲𝗿 🚀 We are excited to share that we are embarking on a new journey, fully evolving into a B2B-focused business. Over the past years, we’ve been developing an innovative, licensed payment and technology platform that has caught the attention of major brands, organizations, and institutions. As we shift to this new chapter, our mission is clear: To empower businesses, organizations, and partners with cutting-edge technology that enhances digital experiences, drives user engagement, and integrates seamlessly into their existing platforms. By focusing on relevant solutions and strategic partnerships, we are ready to help companies unlock new opportunities and deliver value to their respective users, members, and consumers. 💡 𝗪𝗵𝗼 𝗰𝗮𝗻 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺? • Any business seeking to acquire, retain, and grow their customer base • Businesses that are fed up with receiving large volumes of data rather than relevant and insightful data about their users and members • Brands aiming to enhance their customer-facing digital interfaces by providing a more inclusive and user-friendly solution • Organizations that value sustainability and want to drive meaningful impact • We look forward to partnering with forward-thinking companies to help them scale, innovate, and succeed in today’s fast-evolving landscape. Stay tuned for exciting updates as we move forward on this new path. The future is bright, and we’re ready to help you grow. 🌟 #B2BInnovation #DigitalTransformation #PartnershipsThatMatter #embeddedfinance #payments #fintech
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Businesses should evaluate a shift to the # D2C model carefully. It is not a panacea, nor is it the only digital and customer-centric model. It might work in some contexts and might not in others. Use it if you need to shorten your time to market and want greater control over branding. However, in many business segments, intermediaries may be playing a crucial role. #strategy #hyperscale #scaleups #bizgrowth #foundersadvice #bizmodel #innovation #fintech #insurtech #digitaltransformation #productmanagement #web3 #TMinsights
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Here's a list of 450+ Vertical Software companies (or VSaaS). VSaaS is the future of fintech, since financial services should be embedded into your day-to-day operating system (you shouldn't have to drive to a bank branch or login to an outdated system). I'm excited both to - invest in VSaaS companies directly - invest in fintech companies that embed into VSaaS Both are huge opportunities. This list by Matt Brown is a great way to get acquainted with just how much is happening in the space! https://lnkd.in/gTeGCSh5
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Direct-to-SME lending? It’s risky, expensive, and outdated. Smart lenders embed themselves directly into SME workflows, where borrowing needs naturally arise. Embedded Lending = Smarter Lending. Why? ✔️ 2–3x higher conversion rates ✔️ 40–50% approval rates ✔️ Acquisition costs as low as $200/loan But embedding isn’t plug-and-play. It’s about creating seamless customer journeys that feel native. At aperture.co, we’re investing in companies like Groov to bridge lenders and Vertical SaaS platforms for scalable, embedded solutions. 🌐 Learn more about embedding for success in Chuck Stoops' latest blog: https://lnkd.in/dkwqh-4Z #embeddedlending #embeddedfinance #verticalsaas #saas
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The financial services industry is undergoing a digital revolution, and at the heart of it all lies SaaS (Software as a Service). This cloud-based delivery model is changing how fintech companies operate and serve their customers. Here's how SaaS is shaking things up in fintech: → Faster Innovation ⚡: Forget lengthy development cycles. SaaS allows fintech companies to quickly deploy and iterate on new features, keeping them at the forefront of innovation. → Enhanced Scalability 📈: Fintechs can easily scale their infrastructure up or down as their user base grows, ensuring seamless service delivery. → Improved Security 🔒: Data security is paramount in finance. SaaS providers invest heavily in robust security measures, giving financial institutions peace of mind. → Subscription-Based Revenue 🔁: Predictable recurring revenue streams through subscriptions provide fintechs with financial stability and fuel further growth. → Accessibility for All ✅: SaaS makes cutting-edge financial tools accessible to businesses of all sizes, democratizing access to financial services. Are you a traditional financial institution looking to modernize? SaaS can help you streamline operations, improve customer experience, and stay competitive in the digital age. -- ⚡ #FintechRevolution #SaaSFintech #CloudBanking #FinancialInnovation
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🚀 𝑵𝒐𝒗𝒆𝒎𝒃𝒆𝒓'𝒔 𝑴𝒖𝒔𝒕-𝑲𝒏𝒐𝒘 𝑭𝒊𝒏𝒕𝒆𝒄𝒉 𝑻𝒓𝒆𝒏𝒅: 𝑯𝒐𝒘 𝑬𝒎𝒃𝒆𝒅𝒅𝒆𝒅 𝑭𝒊𝒏𝒂𝒏𝒄𝒆 𝒊𝒔 𝑭𝒖𝒆𝒍𝒊𝒏𝒈 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝑺𝒖𝒄𝒄𝒆𝒔𝒔 In the world of fintech, change is constant. But there’s one trend that’s quickly redefining business models across industries: 𝐄𝐦𝐛𝐞𝐝𝐝𝐞𝐝 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 Imagine this: a seamless payment option in your favorite app, a custom financing offer at checkout, or even a platform that anticipates your next need and offers instant solutions. That’s embedded finance at work, and it’s transforming how companies interact with their customers. But it’s more than just a convenience. Here’s how embedded finance is driving business success: 1. Enhanced Customer Experience: Companies are meeting customers where they already are, removing friction and offering real-time solutions. 2. New Revenue Streams: By integrating financial services directly into their products, businesses are creating new avenues for growth and recurring income. 3. Customer Loyalty & Retention: Embedded finance solutions don’t just sell products; they build trust and long-term relationships, which are invaluable in today’s competitive landscape. Companies that leverage embedded finance are positioning themselves as not just service providers but as integral parts of their customers’ daily lives. This trend is paving the way for higher retention rates, stronger customer loyalty, and better profit margins. So, how can your business tap into this transformative potential? If you’re looking to unlock new growth and drive revenue through embedded finance, let’s connect. Together, we can identify how your organization can integrate these capabilities and deliver real value to your customers. 👉 Ready to take the next step? DM me or schedule a quick call to discuss how embedded finance can become your next competitive advantage. Let’s make November a game-changer for your business! #EmbeddedFinance #Fintech #BusinessGrowth #CustomerExperience #RevenueExpansion #Innovation #FinanceTrends
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📊 Pre-underwriting offers significant benefits for B2B SaaS companies, particularly those integrating financial services like embedded lending into their platforms. This proactive assessment tool leverages artificial intelligence to analyze potential borrowers' financial data in real-time, allowing for quick, accurate risk assessments before formal loan applications are submitted. Read more: https://lnkd.in/ecyvpXsG Richie AI offers pre-underwriting based on transaction data as a product or part of the SaaS solution to Lenders and B2B SaaS platforms. Leave us a message if you would like to learn more. #preunderwriting #underwriting #transactionanalysis #b2bsaas #saasplatforms #lenders #data #software #solution #embeddedlending
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1wThank you for joining Matt Bivons! Great conversation