Front Lines’ Post

Building Enterprise Fintech: Key GTM Lessons from Canopy's $30M Journey We recently spoke with Matt Bivons, CEO of Canopy, about building an API-first loan management platform. Here are the critical go-to-market insights from their journey: → Sometimes you need to cut revenue to grow. Canopy eliminated 50% of their pipeline by dropping consumer lending to double down on B2B. → Partial solutions fail in enterprise. Their attempt at single API integrations taught them that enterprise needs complete solutions. → Product complexity should dictate distribution. They abandoned self-serve after realizing enterprise lending required high-touch sales. → Segment markets by use case matrices. They built GTM around vertical markets (logistics, healthcare) intersected with horizontal products. → Position for expansion opportunities. Their platform enables flexible product creation, preparing customers for future growth. These insights from Canopy demonstrate how enterprise fintech requires different GTM approaches than typical SaaS. Listen to the full conversation with Matt Bivons on Category Visionaries to learn more about building infrastructure for the future of lending: https://lnkd.in/eEsXY3XY #B2B #Fintech #GTM #StartupGrowth #CategoryVisionaries

Brett Stapper

builder, investor, advisor

1w

Thank you for joining Matt Bivons! Great conversation

Like
Reply

To view or add a comment, sign in

Explore topics