Frederic Aouad’s Post

2024: A Year of Growth, Gratitude, and Game-Changing Moves: This year has been extraordinary for The Proper Group. From pushing boundaries to laying a rock-solid foundation for the future, we’re creating something boldly unique. We are not just another consultancy—we are a Collective: a group of partners with diverse expertise driven by collaboration, innovation, and a relentless commitment to challenging the status quo. I want to give special thanks to Larry Burns who founded The Proper Group with a vision and has entrusted me with taking it to the next level of growth. Your belief in this mission drives me every day. I am so grateful to Richard Cooke. You’ve been the “first through the door” in helping us redefine how we onboard partners. Your expertise and leadership are a perfect example of what it means to bring complementary strengths to our management team. Your impact is already tremendous. And to our incredible clients and customers, thank you for trusting us. Your belief in our vision and willingness to partner with us on transformative work is why we’re here today. You’ve helped us push boundaries, challenge norms, and deliver results that exceed expectations. We are so proud of the impact we’ve created together. The work we’ve accomplished this year for so many amazing brands and organizations has far surpassed my goals. I’ve seen firsthand how our unique model—where collective brilliance meets strategic execution—delivers results beyond expectations. But this is just the beginning. 2025 will be about bigger moves, bolder ideas, and stronger partnerships. The Proper Group is evolving, and I’m growing along with it. We’re not just building a business but creating a new standard. If you’re ready to challenge norms, elevate your vision, and build something extraordinary, I want to work with you in the new year. We have something truly special here, and I can’t wait to share it with you all. Here’s to breaking barriers and making 2025 the best yet. #TheProperGroup #Onward #OnTheMove

✨ Grateful and Motivated for What’s Ahead! ✨ As we approach the holiday season, I’ve been reflecting on all that I’m thankful for—especially after Thanksgiving. One thing I’m incredibly grateful for is the opportunity to work at a company like ResProp Management. 2024 has been a year of growth, learning, and collaboration. Thanks to the amazing team around me, I’ve gained new skills, overcome challenges, and learned more than I ever thought possible. Whether it was a tough project or just a moment of doubt, there was always someone here to lend a hand and share their expertise. The culture here at ResProp is everything—supportive, collaborative, and full of people who truly care about each other's success. Through teamwork, we make the dream work. 💡 I’m excited to enter 2025 with the motivation and ambition to make even greater things happen. The changes and lessons I’ve learned this year are setting me up to hit the ground running, and I know I’m not alone in that feeling. We’re all part of something bigger, and together, we’ll achieve even more next year. Here’s to a bright future! 🙌 If you’re reading this, I encourage you to reflect on what’s going well for you and how you can carry that energy into the new year. Let’s finish 2024 strong and make 2025 our best year yet! 🌟 #Gratitude #Teamwork #Growth #ResProp #Motivation #Learning #2025Goals #WorkCulture #Leadership

We live in a world filled with expectations, where society often tells us what success should look like. But the most fulfilling path is the one you create for yourself, shaped by your own passions, values, and goals—not by external pressures. When you follow what truly drives you, whether it’s starting a business, pursuing a creative passion, or living a simpler life, you unlock a deeper sense of achievement and happiness. The key is listening to yourself and having the courage to follow your own unique journey. Visit growthyears.com to start your own unique journey! #GrowthYear #GapYear #PersonalDevelopment #TravelWithPurpose

From hustle to heart: My journey has taken a new turn, where every day is an adventure of growth and discovery. Dreaming bigger than ever, with no limits, no expectations. Excited for what lies ahead! #NewChapter #DreamBig #openforwork #openfornewopportunities #openforbusiness #customerexperience #clientsuccess

“The end of the year invites us to reflect: where have we arrived, and where do we want to go?” As we approach the finish line, this is the perfect moment to revisit our goals, acknowledge our progress, and learn from the challenges we’ve faced. The most valuable lesson? There’s always room to grow, innovate, and start anew. With a new year on the horizon, it’s time to recharge and strengthen our plans. Let’s turn reflections into actions and dreams into concrete results. #EndOfYear #Reflection #Growth #Inspiration🇦🇺🇦🇺🇦🇺🇦🇺🚀🚀🚀☑️

ordinary. Find us in the growth zone. In a world full of noise, true impact stands out. We’ve transitioned from traditional methods to innovative strategies that truly make a difference. Join us in the growth zone, where ordinary transforms into extraordinary. ▶️Innovative training solutions: Experience programs that challenge conventional thinking and promote creative problem-solving. ▶️Tailored approaches to growth: We understand that one size does not fit all; our methods are customized to meet your unique needs. ▶️Building a culture of impact: Join a community committed to making a difference, both personally and collectively. ▶️Emphasizing results: Our focus is on achieving measurable outcomes that reflect your growth journey. ▶️Creating lasting change: Together, we’ll establish habits and mindsets that lead to sustained impact in your life and career. Let’s embark on a journey that goes beyond the ordinary. Together, we’ll create meaningful change and impact. Follow @sceptralhub and unlock the path to extraordinary growth. Redefine your purpose, amplify your impact, and transform your future! #HumanCapitalDevelopment #sceptralhub #WeBuild #WeTrain #WeInspireLastingImpact #TeamTrainings #AISkills #ImpactfulGrowth #InnovativeTraining #TailoredSolutions #ResultsDriven #CreateChange #GrowthMindset #ExtraordinaryJourney #JoinTheMovement

A Year of Reflection... What a year it’s been! It was only last March that I made a bold decision to take on a new challenge. I stepped away from the industry where I had built my career over the past 10+ years to dive into something I knew well, but not entirely. The one thing I was sure of was my passion for Hospitality. As an Italian from the Sorrento Coast, whether it's Travel or Food, hospitality has always been my greatest love. Joining a company in the F&B industry during such a transformative time was a huge risk. But I’ve learned a few things along the way, and I wanted to share them in hopes that they might inspire some of my connections: Working from Home is great, but after a few years, I found myself missing the human connection. I spent my days in a small office, surrounded by three screens, with little to no interaction with others. The value of social connection in both personal and professional life became so much clearer. At 32, with a baby on the way, I wasn’t sure if this was the “safe” choice, but sometimes you need to trust your gut. I believe that there’s a certain destiny that guides us, even when the path seems uncertain. Following it has been one of the most rewarding decisions. The F&B industry isn’t for everyone, as most people say. It requires a true passion for the work. And I agree—this industry demands a lot of sacrifice. But it’s where I began my career at 16. It laid the foundation for everything I’ve done since, teaching me how to connect with people, solve problems, manage teams, and sell ideas. It’s a skillset I carry with me every day. Looking ahead to 2025, there are incredible projects on the horizon, many of which were seeded this year. I feel like I’m getting closer to my IKIGAI, and that’s my wish for all of you as well—finding that sweet spot where passion, profession, and purpose align. 😊 #2024 #purpose #ikigai #reflection

🚀 Confessions : Navigating the Spending Galaxy at Stay22 🌌 As Stay22's #GTM leader, managing growth is part of the gig, but let's talk about the elephant in the room (..or at least in my head!😥): 👇 Rising costs under my GTM umbrella. 💸📈 👆 Yes, it's normal and yes, I'm super vigilant about where every dollar goes—but boy, does the scale of spending make me pause.🤯 Each quarter, as I track CAC (Customer Acquisition Cost), Payback Period, and LTV (Lifetime Value), I feel like a chef constantly checking if the recipe will bring out the flavors I want. 🍳👨🍳 It's a mix of science and gut feel, and every Q, I find myself stressing😓 until I see if the financial concoction we've whipped up hits the mark.🎯 Here’s the real kicker: even with all the data, the spreadsheets, the projections—I get the jitters. Will our investments pay off? Are we allocating our capital smartly? Is our growth sustainable? These are big questions that keep me up at night.🥱 I’m sharing this because I think it’s important we talk about not just the wins and the excitement of a #rocketship🚀 journey but also the real anxieties and challenges. We’re all human, after all, and part of leadership is embracing vulnerability. #LeadershipLessons #FinanceManagement #GrowthStrategy #Stay22 #BusinessChallenges #TeamworkMakesTheDreamWork #Tech

🎄✨ Wishing you a very #MerryChristmas and #HappyHolidays from our team to yours! 🎅🏼🎁 This season, we’re reflecting on all the wonderful partnerships and milestones we've achieved together. Your support has been a huge part of our journey, and we’re truly grateful. 🌟 As we wrap up 2024, we’re not just celebrating the holidays—we’re also #celebrating the progress we've made and the exciting opportunities ahead. 🎉 Whether you're taking time to unwind with loved ones or getting ready for new ventures, we hope this season brings you #peace, #happiness, and a little bit of #magic. ✨ Looking forward to a prosperous #2025, full of new ideas, innovative #solutions, and continued success. We can’t wait to keep supporting your business growth and helping you achieve even more in the coming year! 🚀 Here’s to more joy, more achievements, and more unforgettable moments. Merry Christmas and a #HappyNewYear to you all! 🎄💖 #MerryChristmas #HappyHolidays #SeasonOfJoy #ChristmasMagic #TechForBusiness #EcommerceGrowth #HolidayCheer #ReflectAndGrow #CheersTo2025 #BusinessInnovation #Christmas2024 #WebScraping #SeasonOfGratitude #TechSolutions #GratefulForYou #YearEndReflections #NewYearSuccess #BusinessPartnership #CelebratingSuccess #RetailGrowth #InnovationAhead #ChristmasLove #HolidaySeason #JoyfulMemories #CheersToGrowth #FamilyAndBusiness #TechIn2025 #FestiveVibes #NewAdventures #ChristmasSpirit #HolidayVibes #TechInnovation #EndOfYearGoals #BusinessSuccess #Celebrate2024 #GiftOfGrowth #ChristmasReflections #NewYearNewOpportunities #TechForGrowth #SeasonalSuccess #BusinessSolutions #CheersToNewBeginnings #2025Vision #GrowthIn2025 #InnovationCelebration

A year ago, I made a big decision which terrified me: Going sober. You’d be astonished at the impact its had on both my professional and personal life and as a result 2024 has been my biggest year of growth yet. Getting sober led me to running (still can't believe I'm saying that), and the focus and discipline of training has trickled down into everything I do especially my work. 🏃♀️ Some moments this year that have made me very proud: ⭐ Celebrating 1 year sober by running my first half marathon (Dragged 20 friends to rainy Richmond on Sunday morning — and yes, I cried at the finish line.) ⭐ Expanding my remit to cover Growth & GTM leadership after 5 years in pure product roles ⭐ Hosting The Female Product Lead's first panel event (and actually enjoying public speaking!) ⭐ Watching our Found By Few supper clubs blossom into something a bit special ⭐ Surviving H1 (Lets not talk about the market at the beginning of the year) For next year, I am looking forward to building spaces where women in tech can connect and thrive, keeping my focus and *hopefully* running a marathon. To everyone thinking about making a change but feeling scared: Trust me, you're stronger than you think. The best growth happens when you're brave enough to challenge the status quo. Here’s to an eventful 2024, and hopefully an even better 2025. ✨ I’m logging off now for a few weeks of R&R with family. Want to chat product & growth in the new year? You know where to find me ➡️  phoebe@foundbyfew.com