Framar’s Post

WHY IS TRADE ADVOCACY MARKETING IMPORTANT? Successful Trade Advocacy marketing is more likely to get you new consumers with recommendations being the route to sales. CGA'S Global Bartender Report shows 79% of staff recommend drinks every shift, and 95% say guests are likely to order that drink every or almost every time. This highlights the huge importance of building advocacy among venue teams. In short, suppliers need to influence the influencers. https://lnkd.in/ePyG2axr #ADVOCACY #BARS #BARTENDERS #MARKETING #HOSPITALITY #ONTRADE

Been wondering what an Influencer Strategist does? Check out this video #influencermarketing #influencer #influencerstrategy #agencylife

Want to Get Your Product into the Hands of Celebrities and Secure Endorsements? Here's an Effective Strategy You Need to Try. Celebrity gifting suites at events like the Oscars and Grammys provide a prime opportunity for brands to boost visibility and earn endorsements. https://lnkd.in/g5UKFHcN

When was the last time you realised you were a true advocate of a brand? I had a realisation over the weekend that within a short space of a couple of months I'd gone through the full marketing funnel to become a true advocate of my local coffee shop - Mana ☕ AWARENESS 👓 A TikTok went viral when the shop opened, touting it as the best coffee in Dundee. CONSIDERATION 🤔 I walked past the shop a couple of times, debating whether or not I should pop in or if I should stick to my regular at Starbucks. I also loved the fact they were openly dog friendly 🐶 CONVERSION 💷 We bought our first coffees, they were worth the hype! LOYALTY 🤝 To my absolute DELIGHT they started a rewards program. This has since stopped me from going to other coffee shops. ADVOCACY 📣 We take a picture with our coffees every weekend - our weekly Mana has become engrained in our routine! At The Influence Room, we connect you with true advocates of your brand to generate awareness and more. We help you find the Alix's to your Mana* 😍 *with a much higher follower count and better content of course! 😂 #influencermarketing #marketingfunnel #brandadvocacy

Celebrity endorsements work because they build trust with consumers. When a star like Jennifer Aniston partners with Aveeno, it feels authentic, not like a traditional ad. At Hollywood Branded, we specialize in creating these genuine, long-term connections between celebrities and brands. Read more insights in our new article. #AuthenticMarketing #CelebrityTrust #BrandLoyalty https://bit.ly/4fFaTBX

Rethinking Celebrity Endorsements: Authenticity Over Glamour In marketing, authenticity reigns supreme. Brands like Stella Artois and Minute Maid are flipping the script by featuring celebrities like David Beckham and Jon Hamm – not as the main attraction, but to underscore the quality of their products. As a brand manager entrenched in the FMCG space, this evolution is not only inspiring but instructive. It reinforces the significance of building a robust brand identity grounded in authenticity and substance. While celebrity endorsements have their allure, they're most impactful when bolstered by a product that authentically shines. #FMCG #MarketingTrends

The craze for celebrity endorsements 🙌🏻 Recently, some brands I work with wanted to hire celebrities as brand ambassadors. When I asked why they wanted to spend so much, they said it was because celebrity endorsements would increase visibility. Brands need to understand that Celebrity endorsements can be powerful, but they don’t always work out as planned. 🚫 Here are a few examples from Indian brands to illustrate why: 1. Snapdeal and Aamir Khan: Snapdeal spent a lot on Aamir Khan, but it didn’t help the brand. The problem was a mismatch between the star and the brand's image. 2. Thums Up and Salman Khan: Thums Up used Salman Khan to boost their brand, but it didn’t lead to long-term sales. His controversies also hurt the brand. 3. Lava Mobiles and MS Dhoni: Lava Mobiles partnered with MS Dhoni but still couldn’t compete with bigger brands. The expensive endorsement didn’t pay off. 4. Revital and Salman Khan: Revital used Salman Khan, but the campaign didn’t clearly convey the product’s benefits, leading to poor results. Why These Failures Happen: -Mismatch: If the celebrity’s image doesn’t fit the brand, the endorsement fails. -High Cost, Low Return: Expensive endorsements don’t always lead to sales. -Audience Disconnect: If the audience doesn’t relate to the celebrity, the endorsement seems fake. -Controversies: Celebrity issues can harm the brand’s image. Brands need to choose celebrities that match their values, audience, and goals. Authenticity and relevance are key. #Marketing #CelebrityEndorsements

When fame falls flat: how celebrity endorsements aren't winning hearts anymore --- The 2017 Pepsi ad featuring Kendall Jenner attempted to use a star-studded moment to bridge brand relevance with social justice movements. The ad portrayed her joining a fictional protest where she resolved the tension by handing a Pepsi to a police officer. Many felt the ad suggested a superficial "quick fix" to deep societal problems… And that Pepsi's attempt to align with social justice came off as inauthentic, seeing the ad as prioritizing celebrity appeal over genuine engagement with the issues. - The celeb endorsement today is not as good as it used to be. But if you still want them, you must get creative with it… And still, people may not care. The only people who ignore this fact are politicians. They still believe this kind of endorsement is game-changing. The idea that they will sway anyone, thinking it’s a flawless campaign you can ever make. Well, anyone can suffer from delusion at this point. Unlike on Reddit or Instagram, X, the best media social today – can reflect the mood of a country – can be brutal. It feels like you’re stepping out of a library at your school into the beach of Normandy. The truth is that all those celebs didn’t send the right message to the right demographic. According to exit polls, the only group that Kamala won was the black woman. 92% – which is a 2% improvement from Joe Biden two years ago - but both are low by Democrat’s standards. Obama got more than 95%, while Hillary got 94% back then. This is evidence that endorsements are not helping even among the party’s loyal constituency. It reminds me of the formidable AC Milan team in 2005. No one could dare to say Liverpool would win the final – unless its true fans. But Gerrard led the team and the fans to make a miracle comeback and claim the trophy. The formation of celebs from the music industry and Hollywood – Springsteen, Swift, Clooney, Beyonce – seemed impossible to beat. Yet, they lost. And the poll from YouGov revealed that only 8% of voters would be somewhat or more likely to support Harris – with 20% surprisingly saying that the endorsement made them less likely to vote for her. Obviously, the party doesn’t care about the voters but themselves. That’s why the strategy hinged almost entirely on celeb endorsements that ended up with a crushing defeat. This will go down in the history of the nation.   Taylor Swift, Beyonce, or else have no cultural impact. The Beatles, Michael Jackson, and Elvis Presley do. The days when a single celebrity could sway public opinion are now gone – forever. A famous face can’t replace genuine engagement and substance. Today’s audience craves authenticity, connection, and real impact. Political strategies and campaigns will have to wake up to this fact, or they’ll keep paying a high price for superficial alliances. #directmarketing #emailmarketer #emailmarketingfundamentals #storymarketing

✨Bartenders are the heartbeat of the hospitality industry, serving as the frontline professionals who elevate customer experiences and shape the atmosphere of any venue. Their expertise goes far beyond mixing drinks; they are the charismatic influencers who forge connections and create memorable moments for patrons. Here’s another reason why cultivating strong relationships with bartenders is essential for brands looking to thrive in this dynamic landscape: ✨Trust and Credibility: Patrons often turn to bartenders for guidance, seeing them as trusted experts in the world of spirits and cocktails. When bartenders are passionate about a brand, their endorsement carries significant weight, enhancing the product's credibility and appeal. By fostering these relationships, brands can leverage bartenders’ influence to reach consumers in a genuine and impactful way, ultimately driving loyalty and sales. In essence, bartenders are not just key players; they are indispensable partners in the success of any brand within the vibrant tapestry of the hospitality scene. #willyshine #wewillshine #willshineinc #willyshineconsultant #hopitality #bartender #bartenderlife #bartenderstyle #bartenderlove #bartenders #bartenderskills #bartenderprofesional

The Power of Authenticity in Celebrity Branding - Throughout my career, I've had the privilege of working with numerous high-profile clients, including A-list celebrities and major brands. One lesson stands out above all others: authenticity is the key to successful celebrity branding. In one particular campaign, we faced a challenge: how to promote a product that didn't naturally align with the celebrity's public image. Instead of forcing a connection, we took a risk. We encouraged the celebrity to share their genuine thoughts about the product, including initial skepticism. The result? The campaign resonated deeply with audiences. Consumers appreciated the honesty, and it strengthened both the celebrity's brand and the product's market position. Key takeaway: In an age of increasing transparency, embracing authenticity in branding – even when it seems risky – can lead to stronger, more meaningful connections with your audience. #CelebrityBranding #AuthenticMarketing #BrandStrategy What's your experience with authenticity in branding? Share your thoughts below!