Fourth Day PR & Content’s Post

Top tips for foreign companies navigating Italy's communications environment: prioritize relationships, understand the importance of language, and engage with digital and social media trends. Find out more on Italy’s innovative market with Alessandra Malvermi of Sound Public Relations in a new #PRGN blog post. Check it out. 🇮🇹

International PR is booming at the moment – but how do you grow a team or expand into a new market if you don’t speak the language? As someone who is helping to grow a European PR team but only speaks English, I thought I would share my top 3 learnings: 1. Hire a native speaker…or in our case, multiple speakers. Honestly, understanding the language is one thing, but a native to Germany, France (or whatever market you are growing into) will really help you to understand the culture and media landscape. This is the difference between good and great results. 2. Network, network, network! Make sure you talk to as many people as possible who work in the territory you are growing into. For example, I was at SMX Munich a few weeks ago doing exactly this. Ask questions, build connections, and ultimately learn as much as you can. 3. Finally, become obsessed with other brands'/other agencies' results – I have lists and lists of brands that I know actively run Digital PR in different countries, and I check their new links and campaigns on a weekly basis. This gives me an understanding of what is working and allows me to see which journalists cover the most stories. Keep this data written down and update it regularly, as it will be great ammunition to give to your native team ahead of a campaign launch. #internationalmarketing #agencygrowth

🌟 Announcement of a Strategic Partnership 🌟 With pride, we announce the conclusion of a strategic partnership that brings together the Arab Public Relations Organization and the United Universal for Quality and Standardization. This innovative partnership aims to enhance quality and standardization standards in the field of public relations across the Arab world, opening new horizons for development and excellence in this vital field. 🎯 Partnership objectives: 1. Strengthening standards: Developing and strengthening professional standards for public relations and strategic communications. 2. Workshops and training: Providing a series of innovative workshops and training programs for professionals and students interested in public relations. 3. Research and development: Conduct joint research to explore best practices and new technologies in the field. 4. Events and forums: Organizing joint forums and events to exchange experiences and best practices among professionals in the industry. 🤝🏻 About both parties of the partnership: The Arab Public Relations Organization (APRO) is an Arab gathering of workers and those interested in the public relations sector. Natural or legal persons united by a common passion and interest, in one of the most important means of modern management, one of the pillars of advanced institutions for success, and one of the pillars of advanced institutions for the success of various types of businesses with their various activities; It is the field of public relations. The association is licensed in the United Kingdom under number 14871178 and holds several international accreditations. Among them are the International Public Relations Association (IPRA), the CPD certification services provider, and the American private institute for higher education (API), and are registered in the UKRLP registry of education providers. As for the United Universal for Quality and Standardization, it is a pioneering company in the field of quality management and standardization, providing certification services to its clients in various industries and sectors. It was established by a group of experts in the field of quality management and global competitive standards and was established as a global group licensed under the number 14815682 and issued by Companies House Cardiff on April 13, 2023. The professional program of United Universal LTD always seeks to develop standards to protect customers To eliminate any possible errors and to improve the quality of the products and services provided for them. 🖇️ This alliance between the Arab Public Relations Organization and the United Universal for Quality and Standardization represents an important turning point in achieving the highest levels of quality and professional competence, and confirms our commitment to providing the best in the field of public relations and strategic communications.

At the World Public Relations Forum 2024 in Bali, Prof. Justin Green, President & CEO of Global Alliance, emphasized the pivotal role of responsible communication in shaping a sustainable future. He highlighted the necessity for PR professionals to uphold ethical standards, foster trust, and leverage their influence for the common good. His address called for a global commitment to truth and integrity in communication, urging practitioners to be catalysts for positive change in an interconnected world. Read it in full ➡️ https://lnkd.in/dukYxXkD

🤔 One day, we realized we no longer had any reasons not to join the Turundajate Liit / Estonian Marketing Association (TULI). For years, we had been visiting their website, drawing inspiration from articles and interviews with other members, and admiring the professionalism of their events. Finally, we decided to take the long-awaited step and join this creative community!🔥 We met with Siim Kera from TULI and shared our perspectives on the value PR brings or could bring to organizations, the changes taking place in media and other communication platforms, and the trends shaping the industry's future. Curious to know more? Read the article below! 👇

Public relations is a dynamic field shaped by various models that guide how practitioners interact with their audiences. Let’s break down these models based on their different approaches: • Press Agentry/Publicity Model: This model thrives on one-way communication, aiming to capture attention and sway public opinion through strategic narratives and strategic publicity , often without engaging in deeper dialogue or research. • Public Information Model: Similar to press agentry, this model focuses on one-way communication but emphasizes distributing factual information to inform the public rather than persuade them. It’s all about transparency and providing accurate details. • Two-Way Asymmetrical Model: In this model, communication flows both ways, but the organisation uses research primarily to dictate the course of conversation to adopt behaviours or viewpoints that benefit its interests. It's a strategic approach aimed at gaining an advantage in shaping public opinion. • Two-Way Symmetrical Model: This research-based model promotes balanced, two-way communication aimed at fostering mutual understanding between organisations and their audiences. Here, the goal isn't to persuade but to actively listen to public feedback and possibly adjust policies accordingly. These models reflect the evolution of public relations from straightforward information dissemination to more interactive and research-driven methods aimed at nurturing genuine dialogue and mutual comprehension between organisations and their stakeholders. In practice, public relations professionals often blend these models to suit specific goals and ethical considerations. This adaptability allows them to respond effectively to diverse situations, whether they involve crisis management, ongoing engagement, or strategic long-term planning. By leveraging a mix of strategies, practitioners can craft tailored approaches that resonate with the dynamic needs of their organizations and the expectations of their audiences. #PRWorld #PRDiscussion #PRisPR #OGNerds #PRPro #PREducation #BuildOnTheBasics #Basics Public Relations Institute of Southern Africa (PRISA) PRISA Southern Africa #OriginalNerds Communication

Advancing Nigeria's Narrative: Insights from the NIPR National Spokesperson Summit As the Chairman/CEO of Nigerians in Diaspora Commission (NiDCOM), I was honored to participate in the recent Nigerian Institute of Public Relations (NIPR) National Spokesperson Summit. Under the theme "Change Narratives, Change Society," the summit convened esteemed leaders, practitioners, and stakeholders in public relations to discuss the profound impact of effective communication on Nigeria's narrative and national unity. Reflecting on the summit's theme, it is evident that the power of communication cannot be overstated. In today's digital age, where misinformation spreads rapidly, it is imperative for spokespersons to combat fake news with accurate information. As I emphasised in my address, "The lie has suddenly become the truth." Therefore, it is our collective responsibility to uphold the integrity of public discourse by countering falsehoods with facts. Moreover, I proposed a partnership between NiDCOM and the Nigerian Institute of Public Relations to foster trust and engagement with Nigerians in the Diaspora. By working together, we can bridge communication gaps and strengthen our ties with the global Nigerian community. Throughout the summit, speakers reiterated the crucial role of public relations in nation-building. Dr. Ike Neliaku, President of NIPR, highlighted the importance of a functional PR framework in shaping Nigeria's trajectory. Similarly, Alh. Mohammed Idris, Minister of Information and National Orientation, emphasised the need for transparent and timely communication to foster national cohesiveness and promote growth. Keynote speaker Prof. Tonnie Eredia emphasised the qualities of an effective spokesperson: honesty, transparency, and the ability to garner trust and support from citizens. These attributes are essential for driving national development and advancing Nigeria's narrative on the global stage. In conclusion, the NIPR National Spokesperson Summit provided a vital platform for dialogue, innovation, and collaboration in the field of public relations. By upholding the principles of honesty, transparency, and integrity in our communication efforts, we can collectively shape a brighter future for Nigeria and beyond. Together, let us continue to catalyse positive change through the power of effective communication.

✨ Rome Wasn't Built in a Day – And Neither Are Strong Media Relationships Noor Enayat, well said! If there is one phrase that captures the essence of public relations, it's this. Personally, I tend to end some emails on that note – it seems pretty appropriate. Over the past few years of my entrepreneurial journey, I have worked with many clients who have underestimated the effort required to craft compelling content, establish and maintain proper client-media relations, and ensure their relevance in the discourse. This takes us to the important aspect: It is important to note that even a single piece of coverage on a web portal with a decent following can be a game-changer for someone new to PR and media. It enhances your presence and lends authority, as journalists often research online before speaking to you, and more than a LinkedIn profile is needed to do the magic. PR is a mixed-media journey. At some point, each article placement helps to advance towards bigger and better placements. Coverage spans categories, blending web, print, and niche platforms to build a comprehensive presence. And it is a process that takes time; in fact, the first month and a half is spent building you as a credible spokesperson. If you want to share the table with Mahindras, Godrejs, Maricos, and Infosys, let me tell you those brands were built on years of PR and storytelling. A flash-in-the-pan story may get you noticed for a moment, but sustained PR ensures you are remembered. PR is a marathon, not a sprint. Trust the process, value the small wins, and remember—every piece of coverage adds a brick to your Rome. 🏛️ #PRJourney #BuildingBrands #RomeWasNotBuiltInADay #MediaRelations #PublicRelations #clientdiaries

🇪🇸 🇪🇸 🇪🇸 🇪🇸 🇪🇸 🇪🇸 🇪🇸 🇪🇸 🇪🇸 🇪🇸 🇪🇸 🇪🇸 🇪🇸 🇪🇸 🇪🇸 🇪🇸 YOU ARE MISSING OUT ON DIGITAL PR OPPORTUNITIES IN SPAIN   ⬇ ⬇ ⬇ ⬇ ⬇ ⬇ ⬇ ⬇ ⬇ ⬇ ⬇ ⬇ ⬇ ⬇ ⬇ ⬇ Here are my top tips to break into the Spanish digital PR landscape 📚 Understand Spanish Journalists Understanding the local media landscape is crucial, whether it’s through attending talks or connecting with Spanish journalists. In Spain, the journalist pool is limited, which can be advantageous if approached strategically. Therefore, investing time in building a relevant media list is essential! 🔍 Navigate unique media landscapes. Tailoring your digital PR strategies to the Spanish media landscape is crucial; this is why personalisation is a must if you want to ensure success. There are various ways to do this, but keeping up with the local news and following social conversations means you’ll understand the Spanish audience and be able to hop on any reactive trends.  🌎 Localise your campaigns and make your content relevant. Please, please, please make sure you are translating and tweaking your content into Spanish. This will ensure that your message is crisp and clear but, most importantly, culturally appropriate for your relevant market—this goes for most European countries. If you can, get a native onboard to support you! There are many languages in Spain, but it’s not Spanish, so watch out! In the last week, we’ve secured coverage for El Español, El Confidencial, and El Mundo. It’s fantastic to see these results, and I believe these tips will be helpful if you want to expand into the Spanish digital PR market. I also want to give a MASSIVE SHOUTOUT to Lau, who has been mentoring me in Spanish PR. I couldn't be more grateful for all the tips I've learned—you're amazing! #digitalPR #spanishdigitalPR #SpainishPRstrategy #PRstrategy

There’s a misconception that “relationship building” in PR is schmoozing a journalist and taking them out for lunch… That outdated concept couldn’t be more wrong ❌ Just because you live in London and have the budget to take a journalist out for a fancy meal, doesn’t mean you’re guaranteed coverage. In 2024, journalists (and PRs) are spread out across the country so relationship building takes on a completely new meaning. To me, “relationship building” is now things like: 👩💻 Responding to journalist emails/enquiries as quickly as possible to show you’re a reliable contact. 🤝 Sending thank you emails to the journalists that cover your stories to create human connection. 📲 Actually reading journalist’s stories (even when a client isn’t featured) and engaging with their content on professional platforms, like X. 🎁 Going the extra mile to make sure they have a positive product sampling experience, with extra goodies and beautiful packaging. 🕒 And (obviously) focusing on relevancy and newsworthiness in pitches, to show journalists that you value their time and aren’t just clogging up their inbox. So… If you’re still prioritising boozy lunches with journo pals in 2024, it might be time to update your strategy because remote PRs are smashing it right now. #publicrelations #digitalpr #prtips