I am excited to release FREEMIUM, one chapter at a time, on my SubStack, until the full book is published in August 2025 by Stanford University Press. This first installment is the Table of Contents. My editor had me really blow this table of contents out--it is basically an outline of the entire book (like several pages long!) Enjoy... XOXO, -db Winning by Design, Formative Ventures, #PLG, #ProductLedGrowth