Flutter UK & Ireland’s Post

Transcript

I've worked in product analytics a long time, and we as a team are intrinsically involved with the measurement of experimentation and product development. It's really exciting here at Flutter that they're scaling their experimentation efforts and really putting a focus on that sort of methodology around product development. I'm really excited to be a part of that and it led me to sort of go out to the wider community and understand how other people are doing this and really create a network of people who are in this world. One of the things I did was sign up for the conference down in London, Experimentation Elite, but got quite frustrated that every time there is a conference around Experimentation, it's tends to be based in London for the UK audience anyway. So I thought why not start our own? There's some great companies in in Leeds, in Manchester, in the north of England, the Northern Powerhouse. As as a political would like to let us know. And so that's what we've done. We've started experimentation N, which is essentially a meet up style conference for people in the North of England to talk about this stuff and create a real community buzz around experimentation and product development. Ever since I mentioned the idea, Flutter had been really supportive. They're letting us use their officers here in Leeds as a venue for the event, which is massive. It's a great space and it's close to the train station, really easy for attendees, but they're also kind enough to sponsor all of our 2025 events. That means we can put food and drinks on for the attendees and really make it proper networking event. Beyond that, they've given me some great contacts in the local digital media and the local news media, which has really helped me promote the event and get attendees there Flutter has invested in. D As a person, as much as this event, I think it shows their commitment to their colleagues and it shows their commitment to experimentation as a work stream and how they develop their products, and I'm really proud to be working. I'm really excited about our first event. We've got a couple of amazing speakers to kick us off. John Crowder is Head of Digital Experience at Journey Further and marketing agency in based in Leeds and he's well versed in experimentation. He's talked a lot at various different events and he's done a lot of podcasts. John really knows what he's doing in this space. Following him again, I'm exceptionally excited to be introducing Natasha Senior. She's a senior experimentation manager at Sky and a company that has really invested in. Experimentation and has done a lot of great work in that space. Again, Taff speaks at a lot of different events she's really good at. It's gonna be really exciting.