Firefly Outdoor + Economics’ Post

In September, the Hagerstown Flying Boxcars wrapped up their inaugural season in brand-new Meritus Park, located in the heart of their downtown. Visit Hagerstown, the region's tourism promotion agency, engaged Firefly Outdoor + Economics to help analyze visitation during the first season. Our analysis revealed widespread economic benefit to the Hagerstown area, including patronage of local businesses and overnight stays in hotels. The data will help Visit Hagerstown and their stakeholders articulate the economic benefits of the stadium, better hone their marketing and--in subsequent seasons--track changes to visitation over time, as they implement new initiatives and reach new audiences. We're grateful to Visit Hagerstown and the Flying Boxcars for allowing us to help them reflect on the inaugural season!

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics