Fiorente Global’s Post

𝗗𝗼𝗻'𝘁 𝗺𝗶𝘀𝘀 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘄𝗶𝘁𝗵 Nacho Quiñonero Ferrer, 𝗠𝗮𝗻𝗮𝗴ing 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗔𝗽𝗽𝗹𝗶𝗲𝗱𝗶𝗧, 𝗼𝗻 𝗢𝗻𝗱𝗮 𝗖𝗮́𝗱𝗶𝘇! 🎙️ This week, Nacho shared AppliediT's vision in the programme Angulo Abierto, where he talked about continuous improvement through data analytics and the application of artificial intelligence in the industrial sector. We thank the Onda Cadiz team for their professionalism and hospitality - it was an experience that reaffirms our commitment to innovation! 🤝 📹 Find the link to the full interview in the comments. #Interview #Projects #Innovation #AppliediT #DataAnalytics

The Faces Behind Making Science! 🤩 The next face in our series is Julia Papucha, Senior Performance Marketing Specialist here in the UK 🚀 Swipe to get to know Julia, her role at Making Science, and her thoughts on the latest industry trends 🤩 #TheFacesBehindMakingScience #InternationalMarketing #IndustryTrends #MakingScienceExperts

Happy Global Focus Group Day! 🎉 Today, we honor all the champions of qualitative market research.   A great man once said, “The group interview is, first a simple ‘convenience,’ second it is a device that permits a side-by-side view of contrasts and comparisons, and third it is a highly favorable environment for problem-clarification processes and problem-solving processes to take place.” The deep and meaningful conversations that focus groups provide are the foundation of impactful business decisions. Why July 9th for Global Focus Group Day? This day honors Dr. Saul Ben-Zeev, the author of the above statement and the founder of C+R Research and Fieldwork, whose birthday is today. Saul is credited with taking the group interview approach out of the academic setting and applying it to marketing research in the 1950s.  His innovative thinking and willingness to push boundaries is at the heart of how we approach focus groups today. Thanks, Saul, for setting the standard in our industry. Let’s celebrate the power of insights and group dynamics together! #GlobalFocusGroupDay #CRResearch #insights #marketresearch #FaceToFaceMRX #Insights #MRX

Happy Global Focus Group Day! 🎉 Today, we honor all the champions of qualitative market research.   A great man once said, “The group interview is, first a simple ‘convenience,’ second it is a device that permits a side-by-side view of contrasts and comparisons, and third it is a highly favorable environment for problem-clarification processes and problem-solving processes to take place.” The deep and meaningful conversations that focus groups provide are the foundation of impactful business decisions. Why July 9th for Global Focus Group Day? This day honors Dr. Saul Ben-Zeev, the author of the above statement and the founder of C+R Research and Fieldwork, whose birthday is today. Saul is credited with taking the group interview approach out of the academic setting and applying it to marketing research in the 1950s.  His innovative thinking and willingness to push boundaries is at the heart of how we approach focus groups today. Thanks, Saul, for setting the standard in our industry. Let’s celebrate the power of insights and group dynamics together! #GlobalFocusGroupDay #CRResearch #insights #marketresearch #FaceToFaceMRX #Insights #MRX

Thrilled to announce the release of my latest research article in the International Marketing Review titled “Exploring Authenticity Meanings in the Global-Local Continuum: Semiotic Insights from the Måneskin Case.” 🎸📚   In this study, I delve into brand positioning and authenticity through the lens of the internationally acclaimed Italian rock band, Måneskin. Using Greimas’s semiotic framework, I analyze social media and media articles to unravel consumer perceptions of global, local, and intermediate brand positionings, and the various dimensions of authenticity that emerge within this global-local continuum.   Key Insights:   • The intricate balance between global conformity and local connections (i.e., "glocalization") • The perspective of "glalienation," where neither global nor local values dominate, fostering a sense of uniqueness and consistency • How authenticity perceptions shift and evolve, challenging traditional binary brand positioning (e.g., global vs. local)   I am grateful to the #InternationalMarketingReview team, and to Daniele Dalli and Kent Grayson for their support and insightful feedback at the beginning of this project. Special thanks also to Francesco Bellini, Federica Bianchini, Marta Carpentiero, Flavia Castilletti, and Marianna Coviello for their assistance with data collection and preliminary analysis.   Read the full article here: https://lnkd.in/dudZ6NwX   #Authenticity #BrandPositioning #Glocalization #InternationalMarketing #Måneskin #UniversityOfPisa

I was only an intern his last year at C+R, but I feel like I’ve learned so much from him through the stories everyone tells. Happy birthday, Saul! And, happy global focus group day! #GlobalFocusGroupDay #CRResearch #insights #marketresearch #FaceToFaceMRX #Insights #MRX

I've worked with some brilliant qualitative researchers over the years and I've done my fair share at the discussion guide end of things too. So here's What I Wish I'd Known about commissioning and managing qual research when I was starting out as a Strategist. (link in comments) #marketresearch #qualresearch #qualitativeresearch #strategist #comissioningresearch #WhatIWishIdKnown

🌐 Get ready for a groundbreaking panel discussion at the 38th Annual Las Vegas Insights Conference that transcends generations! 🌟 🎙️ Join us as Valentina Gisbert, Market Research Analyst at Dallas Fort Worth International Airport (DFW), and Sean Brown, Associate Vice President of Global Data Collection at Material, take the stage with our brilliant moderator, April Bell, Owner at Made With Empathy. This dynamic trio will embark on a thought-provoking journey exploring the nuances that define our generational cohorts. 🌍 Beyond Stereotypes: This panel isn't just about dismantling generational stereotypes; it's about diving deep into the landscapes that shaped us. From the unique challenges of growing up in different eras to the innovations that marked our coming of age, we're uncovering it all. 🌳 🤝 Embracing Diversity: Discover how we, as an industry and society, can bridge generational divides. This discussion will highlight the immense value of cross-generational collaboration, offering insights into accommodating diverse work styles, leveraging the strengths of each generation, and finding the powerful commonalities that unite us. 💡 Whether you're a Baby Boomer, Gen X, Millennial, or Gen Z, this session promises to enlighten, inspire, and foster a greater understanding and appreciation of our diverse perspectives. Let's celebrate our differences and the shared experiences that connect us all. 🔗 Don't miss this opportunity to gain fresh insights into working across generations and to enhance your approach to inclusive collaboration. REGISTER NOW: https://lnkd.in/gMpava8i #UnmaskYourPotential #SCIAVegas #SCIAInsights #InsightsAssociation

🎉 We’ve Relaunched: Welcome to the New Diversiology! 🎉 We’re thrilled to introduce the new Diversiology—a fresh look, a redesigned website, and powerful tools built specifically for DEI practitioners, by practitioners. 🌟 At Diversiology, we know that driving meaningful DEI change requires solutions that are flexible, scalable, and affordable. That’s why we’re focused on providing practitioner-driven tools that adapt to the unique needs of your organization, helping you create a lasting impact. Here’s what’s new: ✨ A bold new look and feel for our website, making it easier for you to access the resources that matter most. ✨ The launch of our Inclusive Impact Profile—subscribe and get your personalized profile sent directly to your inbox, giving you a clear path to enhance your DEI strategies with actionable insights. ✨ A range of flexible, scalable, and affordable tools designed to grow with your DEI initiatives—crafted with the expertise of practitioners like you. 🚀 Check out our new website to discover your Inclusive Impact Profile and explore how Diversiology can support you in creating a more inclusive culture. https://diversiology.io/ 👉 Stay tuned! We’ll be sharing more exciting updates, tools, and resources in the coming days and weeks. #DEI #DiversityMatters #InclusiveImpact #NewWebsite #FlexibleSolutions #EmpowerChange

🌏 Where do you turn if you want to survey a quarter of the world's countries in 4 weeks? Conducting multi-market research is hard, particularly when timelines are tight, question structures are complex and we're fielding the survey in 20+ different languages. 👉 Discover how we helped AxiaOrigin carry out a global study on cultural and civic health involving 40,000 respondents in 50 countries. #customerstories #casestudy #globalresearch #marketresearch