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Getting the 'right formula' is key for Euros success, reports The Morning Advertiser ⚽ https://lnkd.in/g2tFsVVQ #euros #hospitality #hospitalityindustry

Need help for Boosting direct bookings? Lets talk about how Hotelinking’s smart Wi-Fi solution is changing the game

Discover how Bensons for Beds is leveraging Akeneo's PIM solution to “re-educate” its customers on product attributes, benefits, and how new sleep technologies have evolved since their last purchase! 💤 Read the full story below! 👇

Oasis. Now that I’ve got your attention, solutions to the painful fan experience do exist. Tixr’s Waitlist is one of them. Making your fans waste hours of their lives in a queue can easily be avoided and that first step in the journey to an incredible experience can become a positive. If you know your show is a guaranteed sell out, I think it’s time we get rid of the on-sale. True demand and data outweigh the hype and frenzy. Put us in coach, we’re ready to play. #Oasis #ticketing

Experience the difference with Avis. Hear from our satisfied customer, Mr. Chirag, on his smooth and premium journey with us. Choose Avis for a seamless ride #RidesRedefined #Avis #AvisIndia #CustomerSatisfaction #Testimonial #CustomerReview #Review

This year, as we celebrate #Dussehra, the holiday that represents the victory of good over evil, we are reminded of the critical role branding and marketing play in building deep relationships with consumers. Festivals provide a distinctive chance for companies to connect emotionally with customers and create campaigns that uphold cultural values while providing top-notch goods and services. During festivals, effective branding is about more than simply deals and discounts; it's about conveying a story, earning people's trust, and expressing the emotions of the occasion. Effective marketing techniques have the power to raise a brand's profile, foster customer loyalty, and have an after-effect that extends beyond the festival. #FestiveMarketing #Dussehra2024 #CulturalBranding #MarketingInnovation #CustomerEngagement #BrandLoyalty #FestivalCampaigns #ConsumerExperience #MarketingForFestivals #BrandAwareness #BrandStorytelling

"Leveraging Scarcity Bias: Strategic Sales Techniques to Amplify Demand and Value" Scenario: Concert Ticket Sales Strategy First Round: Early Bird Pricing The concert organizers announce a limited-time "Early Bird" special, where tickets are sold at a reduced price. This early batch of tickets is available for a short period, perhaps just a few days or until a set number of tickets are sold. The reduced price acts as an incentive for quick decision-making, appealing to both bargain seekers and the most enthusiastic fans who are rewarded for their promptness and loyalty. Psychological Effects: Value Perception: Attendees feel they are getting a good deal, which increases initial interest and satisfaction. Fear of Missing Out (FOMO): As consumers know these tickets are cheaper but limited in time and quantity, they rush to purchase to avoid missing out on the discount. Second Round: Exclusive Access After the Early Bird period ends, the next set of tickets is released at a higher price point. These tickets might come with additional perks, such as better seating, exclusive access to certain areas of the venue, or complementary items (e.g., merchandise, food vouchers). This phase could also be time-limited but emphasizes exclusivity and premium experiences rather than discounts. Psychological Effects: Exclusivity and Status: Higher-priced tickets with added benefits cater to those who desire a premium experience and are willing to pay more for perceived exclusivity. Continued Urgency: Limiting this offer to a specific timeframe continues to drive urgency, encouraging consumers to act quickly before these premium options run out. Outcome and Benefits: This tiered approach to pricing not only maximizes revenue by targeting different consumer segments but also leverages scarcity in two distinct ways: Scarcity of Price Advantage: The early bird offers capitalize on the scarcity of lower prices, pulling in a large volume of sales from cost-sensitive consumers early on. Scarcity of Premium Experience: The second round creates scarcity through exclusivity, targeting those who prioritize quality and status over cost. By structuring the ticket sales in these rounds, organizers can effectively manage demand, enhance attendees' perception of value, and create a sense of urgency that drives quicker and potentially higher-volume sales. This strategy plays directly into the scarcity bias, as consumers often place a higher value on items that are perceived as limited or exclusive. #consumerpsychology #eventpromotion #marketing #concerts #branding #pricing

Beyond the Hype: Lessons in Organizational Resilience from the Coldplay Concert Fiasco The recent Coldplay concert ticket debacle in India offers more than just a marketing case study. It serves as a stark reminder of the challenges organizations face in managing unprecedented demand and maintaining consumer trust. At the core of the issue lies a failure in organizational resilience. Despite the immense popularity of the band, the organizers appear to have been ill-prepared for the overwhelming response. This suggests a lack of foresight and a failure to anticipate potential risks. The subsequent resale frenzy further exposes systemic flaws in the ticketing industry. The ease with which tickets can be resold at exorbitant prices creates an unfair market and undermines the experience for genuine fans. This problem calls for a more equitable distribution model and perhaps even a reevaluation of the role of technology in ticketing. From a management perspective, this incident underscores the importance of: Scenario planning: • Anticipating and preparing for extreme scenarios. • Risk management: Identifying potential risks and developing mitigation strategies. • Ethical considerations: Prioritizing the interests of consumers and avoiding practices that exploit them. The Coldplay concert fiasco serves as a cautionary tale for organizations of all sizes. By learning from this experience and investing in organizational resilience, businesses can better prepare for future challenges and maintain the trust of their customers. #Coldplay #ConcertTickets #Management #Business #India #ConcertScalping #ColdplayIndia #BlackMarketTickets #FairAccess

Turn interest into action with powerful sales strategies. 📈✨ Tournée is designed to help you maximize bookings by incorporating proven psychological triggers. Create urgency with limited-time offers like ‘10% off if booked today,’ or leverage scarcity by showing ‘Only 2 seats left!’ These built-in features encourage faster decisions, helping you fill your tours while increasing revenue.  Simple strategies, big results, Tournée makes it easy. ⚓💻 #TourBusiness #BoatTourOperators #TourneeApp #SalesStrategies #BoostBookings #SmartBusinessTools #OnlineBooking #RevenueGrowth #PrivateBoatTours #BoatingIndustry

The recent #Oasis ticket frenzy has highlighted a crucial gap in #EventSafety regulations. While the UK government is scrutinising ticket sales practices, we must ask: why isn't there equal attention on safety throughout the entire event cycle? Event safety isn't just about what happens inside the venue. It's a comprehensive process that includes: 1: Fair and secure ticket purchasing 2: Safe arrival at the venue 3: Well-managed event experience 4: Secure return home Currently, there's a disconnect between regulating ticket sales and ensuring on-site safety. As industry professionals, we need to advocate for: - Government regulations that address the full event lifecycle - Event organisers prioritising safety at every stage - Integration of medical providers in event planning from day one There are some great private ambulance companies / medical providers currently who are already emphasising the need for experienced staff and tailored medical plans. But we need broader support to make this the industry standard. Let's work together to create events that are not only exciting but safe from start to finish. It's time for a holistic approach to event safety that protects fans from the moment they buy a ticket to when they arrive safely back home. What are your thoughts on improving event safety? How can we bridge this regulatory gap? Please share your ideas below! #LiveEvents #IndustrySecurity #ConcertExperience #DontLookBackInAnger Ian Mixter Robert Shelswell Craig Rabbetts https://lnkd.in/eG-fYXyQ