Favour Khadri’s Post

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Product Manager | Agile Leader

I still remember the first time I was introduced to TAM, SAM, and SOM – it sounded like a list of names! 😅 It sounded like a group of people at a party—maybe TAM was the loud one who wanted to talk to everyone, SAM was a bit more reserved, chatting only with certain folks, and SOM? Probably the shy one in the corner, talking only to those who came up first. Once I learned TAM was like the "ultimate dream," SAM was my "realistic goal," and SOM was where I could start right now, everything clicked. I started seeing markets in a whole new way, and it completely transformed how I looked at my product’s growth. In the document linked, I break down each one with Uber as a practical example and show why this trio is essential for product managers. Give it a look, and let’s see if TAM, SAM, and SOM can help you level up your market insights and transform the way you approach product strategy. Have an example of TAM, SAM, or SOM from another industry? Share it in the comments! Happy learning. #ProductManagement #MarketStrategy #BusinessGrowth #TAMSAMSOM #MarketResearch #ProductManagerTips #BusinessInsights #ProductDevelopment #MarketSizing #TechStrategy #StartupTips

Fausat Abiola

Product Manager || HealthTech || EdTech || Product-writer || Ghostwriter || Author || 40+ ghostwritten eBooks for satisfied clients.

2mo

Love this. Easy to grasp. Thank you.

Aniekan-Abasi Udofia

Product Manager || I help bridge the gap between business goals and users needs by developing innovative software products that solve real world problems and yield high profitability || Health and Fitness Enthusiast.

2mo

This is insightful! Thankyou Favour Khadri

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