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Can algorithms really predict what event attendees want? In our latest article by Jack Robertson, industry experts explore the balance between data-driven decisions and human creativity in event planning. Read the full story and discover how to use algorithms as a tool—not a replacement—for creating truly memorable experiences. https://lnkd.in/ekzm8mer

Can algorithms really predict what event attendees want? In our latest article by Jack Robertson, industry experts explore the balance between data-driven decisions and human creativity in event planning. Read the full story and discover how to use algorithms as a tool—not a replacement—for creating truly memorable experiences. https://lnkd.in/ekzm8mer

We brought our exclusive Round Table Dinner Event to Manchester and what a great evening it was - full of interesting discussions on the future of experimentation with the backdrop of Manchester skyline! Thanks a lot to everyone who joined us and contributed their valuable insights. Here is what we've discussed: 💡How do we get teams working together on experimentation? How do we get multiple teams aligned and collaborating on experimentation? We spoke about how metrics and incentives should reflect the end-to-end journey rather than just one segment, and the importance of focusing experimentation on meaningful changes to the CX or answering business questions and challenges. 💡 How do we get senior buy-in for experimentation? A follow-on from the above – and another common question we hear a lot. Advice focused on understanding the questions the senior leadership is asking, the investments they’re looking to make, and how we might use experimentation to inform this. There’s of course a risk – experimentation is a level playing field, so it doesn’t matter if the idea came from the CEO or the junior marketing exec, the results are there for everyone to see! So we need people to be bought into failure first (and so we should shout louder about “failed” A/B tests than the ones that win). 💡 How do we store research and experiment results? Something we’re hearing a lot, also – everyone is running experiments, gathering insight from analytics and usability tests, but it’s so hard to make it accessible. Often the insight is lost almost immediately, especially if there’s also churn in the team. There are multiple ways to store this insight, including dedicated solutions like Dovetail. At Conversion, we didn’t find anything that works the way we wanted, so we built Radius – allowing our clients and their wider teams to ask questions like, “Which experiments on the homepage won?” Or “What are the main factors that affect the conversion rate for first-time visitors?” 💡AI is coming… And of course we finished with a lively discussion of AI. There are plenty of applications – from generative AI supporting on design and development, to accelerating analytical and modelling functions within the business. At Conversion, we’ve developed ConfidenceAI to analyse a company’s experimentation history – and our wider database of 20,000 experiment datapoints – to instantly prioritise a backlog. (It’s almost doubled our experiment win rate.) Here at Conversion we love hosting round table events as it’s a chance to connect, network and share experimentation insights in an intimate setting that allows for in depth discussions. To which city should we bring it next? Let me know in the comments! 🏙️ #experimentation #roundtable #CRO #networkingevent #conversionevent

My endorsement/soapbox on why you should attend Advancing Research 2024. (Thank me later) Why? If you're a first mover and front-running in the market with any product or service, you typically have the luxury of novelty and hype to cover for any experience quality issues or market responsiveness. But the moment your product and service are in the field, it's a two-way street - it's time to listen and learn. Nothing scales an organization's capacity to sense and respond to sentiment, needs, and meaningful integration of products and services in actual human lives the way user research can. So here's the guarantee... if you don't uplevel your research game, someone else who's after your market share will. For as long as I've known Louis Rosenfeld, he's been dedicated to shining a light on opportunities to gather and share knowledge that not only enhances understanding of human factors in technology - but also helps advance the field of practice. The conferences are pinnacle moments that create inflection points in leading and scaling human-factors research and design - whether it's methods, practice, tools, and general operations - these are the moments that will make a difference in where you're leading or following the field. That's the major reason you might consider the Advancing Research conference, but if that's not enough - here are some other things you should know: Top shelf presentations: The Rosenfeld Media organization invests more time and energy in curating conference material than I've ever seen. Each presenter has gone through a rigorous proposal selection process. All selected participants are given professional (Ted Talk level) mentoring, coaching, topic, and presentation development to ensure high-value delivery and a focus on the audience—what will be their key takeaways? How can they put this knowledge to work tomorrow / this week / this year? This ensures you'll benefit from each talk. Human connection: The conferences have been virtual for a while now, but it's time for that to end. Learning from one another can be done over video, sure—we've proven that. When it comes to knowledge work, connecting can be the difference between keeping up with leading minds or falling behind. The Rosenfeld events are for community engagement, networking, and connecting with leaders in the field. If you're looking for the brightest minds in a given practice, this is where you'll find it. Find your tribe: As specialized as Research might seem, there is a wide range of communities within the field. You might be on the leading edge of integrating AI into applied research, or you might be a systems integrator steeped in research management systems, or you might be an Ops wonk—whatever it is, you won't find a better place to share your story and find your tribe. Register here: https://lnkd.in/euqthQke “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.”― Ferris Bueller

At our recent exhibition, I picked up some real, hands-on tips that go beyond the usual flashy booth designs! Here are a few practical strategies I wish I'd known to better engage visitors: 1. Engage First: Don’t just stand there—greet people and hand them a brochure. A friendly intro grabs attention, even from those just passing by. 2. Create a Crowd Effect: When a few people stop, others will join, curious to know more! 3. Offer Small Rewards: Even minor incentives make a difference. With a reward, people are much more likely to participate. 4. Personalize Your Pitch: Most attendees wear badges showing their name and affiliation. Tailoring your conversation to their organization or role deepens engagement. I invested time and resources to learn these tips—I hope they help other first-time exhibitors start strong! #WeToon #AI #comics #webtoon #edtech

What are you doing next Wednesday? How about spending an hour with Dahlia El Gazzar 🧿, Tess M. Vismale, CMP, DES, and me? Join us for Northstar's live, interactive webinar, during which time we will not simply talk about AI. Instead, Dahlia and Tess will show you the AI first-hand, demonstrating exactly what a bevy of platforms can do for you as event professionals. It will be high-energy, fun, and tailored to your needs. Is there something you want to see, or have AI do for you? Tell us. If anyone can go off script, it's Dahlia El Gazzar and Tess Vismale. We'll be building on an acclaimed live session Dahlia recently presented at Northstar's Destination East event — now tailored for this webinar format and in collaboration with Tess. Wanna see some actual feedback from the Destination East session? "This was one of the most beneficial, practical and needed sessions I have attended in a long time!” Join the fun on Nov. 13 at 2pm EST by registering below. And don't worry if you can't take notes that quickly: We'll have a deck/summary of the tech to share with you after the event. And tell us now: What do you want to see? Our request lines are open. See you there. #AI #eventtech #eventprofs #meetingprofs Northstar Meetings Group

HOW CAN AI HELP IMPROVE WORKFLOWS WHILE MAKING IT EASIER TO USE DATA FOR BETTER DECISION-MAKING? 🤖 That’s just one of the many questions that will be answered on November 13th, where the most prominent AI specialists will take the stage at AI DAY one of Denmark's largest AI events, presenting both high-level business strategies and hands on use-cases 🎤 💡 🔬 This year Regin Jensen, agency founder of Nioba & Organizer of AI DAY chose our platform to set up their full registration flow. ⬇ Here’s Regin’s experience with our platform ⬇ “The registration process is one of the biggest advantages – compared to other platforms, it’s much more user-friendly, simple and straightforward. Setting up the event program and the various design options have been easy to work with. At the same time, it’s simple to structure and organise our event materials used for AI day. The workflow in Conference Manager is well thought out from start to finish. We’ve found that we spend significantly less time in the system compared to previous solutions, making the entire process much more efficient. Another key aspect is how positively our participants have responded to the easy registration flow. The ongoing feedback we’ve received, compared to other event management solutions on the market, highlights this improvement. All in all, we’re less frustrated and more productive, which has made the planning of AI DAY a much more positive experience" We’re beyond excited to see how Regin and his team are connecting the dots of AI DAY with Conference Manager, and we’re proud to have their successful conference in our growing event portfolio 🎗 📢 Use our special promo code via our link below link and secure your spot before October 7 for only DKK 2,695. 📅 Program: https://lnkd.in/gyyeREqW 🎟 Save your spot: https://lnkd.in/grdgXYF7 #AIDAY #digitaltransformation #events #eventmanagement #conference #digitalmarketing #marketingexperts #AI #thoughtleadership

💡 Why In-Person Research Still Matters 💡 We loved this piece from Marketing Week on the importance of in-person focus groups. As technology advances, it’s easy to rely solely on digital methods, however, face-to-face interaction can produce quality insights. Thanks to The AQR for bringing us into this discussion—at Sutherland Labs, we’re passionate about creating spaces that support powerful, in-person qualitative research. 👉 Read the full article here https://lnkd.in/eyvh8ByY 👉See our spaces https://lnkd.in/eSpX88B3 #SutherlandLabs #AQR #InPersonResearch #FocusGroups #QualitativeResearch #CustomerInsights #UXResearch #MarketingWeek

ACTEM uses #SCHED.com for scheduling the conference. Create an account and select ACTEM24 and check out the great sessions in this two day workshop in Maine. These are just the AI workshops on Friday! Building Comfort and Confidence with AI Tools for Teachers -Tom Driscoll; The Educator's Balancing Act: Enhancing your Workflow with AI-@Kate Meyer; Unleash your Teaching Wizardry with Magic School-Marty Cryer, M.Ed; Bringing in AI with Intentioin, Vision and Care- Matthew Drewette-Card; The Why, What, How and When for using AI in the Classroom - KJ Flewelling GSB; AI Enhanced Learning: Developing Dynamic Classrooms- @Kate Meyer AI for Access-@Jeff Ireland

Ready to level up your presentations? Meet Prezent's Slide Library feature – your ultimate tool for effortless transformation. Unlock 35k+ sleek slides tailored to your brand. Personalize with ease, from colors to logos. See how Strategy Managers are revolutionizing presentations with Prezent. Check out our video on YouTube. 👉 Link: https://lnkd.in/gEqBTmig #presentation #slides #prezent