Farmacy Beauty’s Post

Something so cool just happened. I recently coached a team to build the confidence required to nail their first Sephora & ULTA presentations. The team members were junior. They had minimal retailer presentation experience so fear was high and confidence was low. I get what that’s like walking into the boardroom with all eyes on you. I did my first pitch to Sephora when I was 24. I remember the nerves the night before. I remember the what if’s flooding me. But instead of indulging in the fear, I shifted into excitement & possibility. I helped this team do the same. When we started working together, the team was thinking ⤵️ ❓What if we mess up? ❓What if we forget what we are supposed to say? ❓What if they think we are idiots? ❓What if the tech doesn’t work? ❓What if the product samples don’t arrive in time? After our time together, they shifted into thinking ⤵️ ⚡️No matter what happens - We’ve got this⚡️ Fear, doubt & insecurity are feelings that subconsciously eat away at the confidence required to stand in front of a room to present with authority. What I help women do is shift out subconscious confidence killing behavior and into self belief & trust. ⚡️When you believe you can, you will. ⚡️When you trust you can make it happen, you will make it happen. ➡️ For this team, they led with a huge dose of belief and trust which created the result of NAILING the presentation to get the retailer buy in. They now have a launch date and are prepping to go live. I am so proud of them and their willingness to get the support needed to succeed. Do you and your team need the same support? If so - I am here for you 💝 PS: Enjoy this throwback pic to little 24 year old me who was flooded with excitement as I was about to do my first Sephora Market Week Presentation. Sending so much love to that version of myself who bravely stepped up to the plate & presented to a room of 30+ Sephora team members & buyers. I just remember thinking how ready I was for that moment and how thrilled I was that this dream was coming true at such a young age 🤩🙌🥳

Brent Stevens leaves mønaerk as Managing Director to fully dedicate himself to Season Four: The social content agency for sports & entertainment Now that Twannie De Ridder - Huipen will take mønaerk to the next level as Managing Director, this gives me the opportunity to focus on Season Four. At Season Four, we specialize in creating social content for the sports and entertainment industries. With a team of content creators and strategists, we develop custom content strategies, from concept development to production and publication advice. Last year, we focused heavily on creating hub and hygiene content. This type of content forms the foundation of any successful social content campaign, ensuring a consistent and relevant presence on social media. By seamlessly collaborating with production houses like mønaerk and clients, we integrate this content effortlessly into larger campaigns, achieving maximum impact. In my view, this combination of creativity and a social-first approach, paired with our passion for sports, is something truly unique in Europe—something that doesn’t yet exist. With this strategic focus, both mønaerk and Season Four are redefining their positions in the market.

I was invited to the opening of Sephora in the Bullring last week Thursday. I shuddered at the taught of the amount of people stampeding to get free goodies. In hindsight, maybe in my younger days, I would have jumped at the chance. The company has been trending in the media, so I decided to do a little deep dive. Sephora’s UK Expansion: A Masterclass in Change Management Sephora has made waves in the UK beauty market once again with its highly anticipated Birmingham store opening. The event drew massive crowds, highlighting not just the brand’s enduring appeal but also its ability to execute change and transformation on a grand scale. This isn’t just about launching another store; it’s about orchestrating a seamless change strategy that resonates with consumers and aligns with organisational goals. Here’s what we can learn: 💄 Understanding Market Dynamics: The overwhelming response in Birmingham is a testament to Sephora’s strategic research and its ability to meet UK consumers where they are focusing on inclusivity, sustainability, and innovation. 💡 Cultural and Operational Alignment: Entering a new market at this scale requires internal transformation. Teams across regions likely adapted to align product offerings, messaging, and operations with the UK’s unique demands. 🌍 Digital and Physical Synergy: Sephora’s re-entry strategy masterfully blended online buzz with offline impact. By first establishing its e-commerce presence and now drawing huge crowds to its physical stores, Sephora exemplifies how to marry digital transformation with experiential retail. 🚀 Creating Momentum: The Birmingham opening wasn’t just a launch it was an event generating excitement that reverberates across the UK market. Building this momentum requires both short-term wins and a clear long-term vision. Sephora’s UK journey reminds us that successful transformation isn’t about just making changes it’s about making the right changes, at the right time, for the right audience. What do you think about Sephora’s strategy? How can brands leverage change management to expand successfully into new markets? #ChangeManagement #BusinessTransformation #Sephora #Leadership https://lnkd.in/emRemC3t

BIG W has officially opened its newest store following a $4 million investment. With the Australian beauty market expected to grow from $6.3 billion in 2022 to $8.4 billion by 2028, BIG W’s approach is set to appeal to this expanding audience. https://lnkd.in/gM73_NWN #apparelmagazine #fashioninspo #ootd #ootn #styleinspo #accessoriesnz #nzlabel #nzfashionindustry #fashionindustrynz #apparelindustry #industrytalks #fashionandlifestyle

April. It has been 3 years since I started my new adventure at Revlon. Time flies. Learnings: 👉 The importance of understanding and adapting to the culture of where you're going and bringing the best of where you're from. Being ambitious. 👉 Respecting the people who have been there before you, without implying that things have to be done the same way. Embrace change. 👉 The need to deliver immediate results while building the strategy to consolidate sustainable growth. Leaving a legacy. Purposes: 👉 Continue to move forward with the same enthusiasm. 👉 Continue to lead through values and service to people. 👉 Continue to enjoy all that has been achieved and all that is yet to come.   Create Boldly. Live Boldly.   #learning #purpose #revlon #createboldly #liveboldly   

"Take note of it and take care of it." This is what Pharrell Williams shared with Maurice Kamara (@thepeoplegallery_). He didn't say "ignore people's concerns." He basically said: address it and keep going. As a coach and consultant, I am on the listening end of a lot of people's concerns and fears. People share their overwhelm with when they aren't sure how to handle a situation. I totally understand why. Emotional regulation and centering yourself aren't skills most people were taught. You need to develop these skills. It's a privilege I don't take lightly to help people learn how to move into a state of what I refer to as "neutrality:" - You see the situation - You listen to the feedback - You take it seriously  - You address it to the best of your ability and resources   - And you keep going Or as Pharell says "take note and take care of it." If you don't, every challenge that comes your way will "eat up unnecessary bandwidth that could be contributing to your momentum" (also from Pharrell). What is something that is eating up unnecessary bandwidth right now? What do you need to do to regulate your nervous system to graciously adapt to that change and keep going? Thanks Segun Ogunsheye for sharing it here!

What does it mean to move at the speed of culture? Daring to be truly relevant. YSL boldly embraces change, resonating with the values and passions of its community. Find out more in Season 2 of Culture de l’Écart, Episode 4: At the Speed of Culture by YSL Beauty. #LOréalLuxe #LuxuryBeauty #CultureDeLécart #YSL

Marketing in 2025 is about showcasing values. Here's how Lady Gaga's partnership with Briel Adams-Wheatley brought in over 100x views on a recent campaign compared with Estée Lauder's campaign with Ana de Armas. 1. Values-Driven Lady Gaga & Briel Adams-Wheatley’s campaign saw 100x more views than Estée Lauder's with Ana de Armas. 2. Why? Consumers connect with authenticity and shared values. 3. Key Takeaway Brands must align with their audience’s beliefs to truly engage and grow. #Marketing2025 #BrandPartnerships #ValuesDriven #LadyGaga #BrielAdamsWheatley #DigitalMarketing #BrandStrategy #Authenticity #SocialImpact

Disney and Lululemon: The Fantasy Fit 🏋️♀️✨The Walt Disney Company is one of the world’s most iconic brands, and partnering with it is a dream for many companies. But does it guarantee success? That’s the question with lululemon x Disney, Disney’s first collaboration with the athleisure brand. 🐭🤔 The “Actively Ever After” collection features 34 pieces of activewear for men and women, from leggings to belt bags, all decorated with Mickey Mouse and Disney fonts. While some fans love it, others find it “cheesy” or too niche. Do these two audiences overlap enough? 👚👖 The pricing fits Disney’s park merchandise and Lululemon’s premium materials, making it a good match for park-goers or Disney-loving moms. But for everyday Lululemon shoppers, it’s unclear. 🎄💪 Launching just before the holidays, this collection could be a great gift for Disney fans who are also into fitness. While it’s too early to judge the collection’s success, it’s a bold move from two powerhouse brands, with Disney’s marketing strength making it hard to bet against them. Check out the full article on our substack: https://lnkd.in/eYWvsRUR Let me know your thoughts on this collab or others that could rival it! #Collaboration #Disney #Lululemon

Lessons from the Olympics for Business Success 🌍🏅 The Olympics always symbolize global unity, where drive, perseverance, and resilience are powerful qualities for excellence in individuals and teams. When we add the power of diversity, sustainability, and humanity, the impact becomes exponential. These are valuable lessons for any business, regardless of its size. It's amazing that the #Paris #Olympics are utilizing 95%of existing sites and temporary venues, all within 10 km, making it easy to move around How have you incorporated these Olympic values to achieve greater success? 🌍🏅🤝 #GlobalUnity #Perseverance #Resilience #Excellence #Diversity #Humanity #BusinessSuccess #Teamwork #Inspiration #OlympicValues #Innovation #Leadership #Olympics Source: Shelley Zalis