Farheen Zahra’s Post

Transcript

Are you struggling with low brand visibility? It's, it's a common problem, but the good news is that it can be addressed with the right strategies. So if you can give me just 5 minutes, I'll show you exactly why the usual methods are not delivering the visibility that your brand deserves and what you can do today to change that. Hi, I'm Sadiqi, the owner and founder of Advisors Marketing Mastery, and I've put together a detailed guide that dives deeper into the strategies for increasing brand visibility for financial advisors and insurance brokers. Now this will showcase you. Exactly what changes you need to make and what targeted actions you need to start taking today. See, The thing is that most advisers, they just post generic content and also run broad targeted ads. What happens as a result of that is that it results in lots of confusion, frustration, no leads generated, no appointments booked, and as a result, no sales generated as well. Now what can we do to improve that? What can we do to change that? There are certain ways to do that, but you just have to stay with me here for the next 5 minutes. So the first thing that you need to do is defining your target audience, defining your brand, identifying your unique. Value proposition and describing your expertise and the benefits that you offer to your clients. Not just that it's, it's, I mean it's not just about the logos and slogans and fancy looking videos It's also about your core strengths and the benefits that you bring to the table. For example, as a financial planner, how you can help people who make over $250,000 annually, you know, reduce their reduce their taxes or have a financial plan plan in place that that makes sure. But you know, they do not outlive their retirement savings. So be very specific in the target audience in who you're wanting to target, who you're wanting to go after. The second thing that you need to do is you need to do like multi channel engagement. You have to diversify your marketing efforts across different social platforms. I mean, if you're only doing LinkedIn, why don't you do YouTube? Why don't do you use Facebook or tick tock or other social platforms like there, there's. The amount of potential that these other platforms have is, is substantial because people when they use LinkedIn, they're probably just there for, you know, to make professional connections. They're not out there looking for a financial advisor. But but, but hear me out. But when they're spending time on their social channels like Facebook, Instagram or Tik Toks. That's where they are more open to listening to anyone and if you can just come up to their news feed, you know, show up in their newsfeed over there. I personally feel there's a better chance that you'll connect with them on a on a better level as compared to being in a very strict professional environment on like that. So that's another thing. The other thing, the next thing is content strategy. Most advisors, what they do is they do not have any content strategy in place. Now, what does it mean when it comes to having a content strategy in place? So moving beyond cookie cutter ads and posts. Now, if you want to serve a certain demographic, for example, you are an insurance broker who wants to work with nurses, you will only specifically talk about the challenges, the problems, the day-to-day of a nurse. You would not talk about, you know, generic content. You would not talk about anyone who works at an office or an IT guy. You would, you would like, you know, your, your bullseye would be, would be talking everything about nurses, nurses, nurses, nurses all day long. On your social channels, you only talk about nurses and the challenges that they have when it comes to their financial planning. Now you also need to like if let's say you are a broker who wants to work with nurses, you also need to create some industry connections, join nurse associations, get them on your podcasts, get them to interview you. You know, you interview them on on your social channels. And what happens is that as a result of that, other people, other nurses that are already on your social. Petals, they will start relating with your content and when they start relating with your content and this big guy of the industry who's on a podcast with you or who you're interviewing, they, they trust that guy. And then when that guy tells you that, hey, this is the guy that you need to work with when it comes to your insurance needs as a nurse. You know, just imagine where that puts you as compared to your competitors. So you need to have the right content strategy in place. Another one is client testimonials. If you do not have client testimonials, that just means that you're missing out on so much, so much potential that you have video. Video testimonials are key here, not just written testimonials, because if you can get people to say good things about you on a video, that would mean that other people in your in your. Not other people in your lead market, people who are looking for your services would trust you more because people like them already have used your services and they, they like you, right. So if you want to apply these strategies for great results, time and time again, what we have done is we have, we have mapped out a content planner. If you want that content, if you're doing this already well and good. If you're not doing it already, feel free to leave a comment below me or one of my team members. You'll get back with you and we'll send out that content planner to you along with the detailed guide that we have put together. I'll see you on the other side.