Fanatics’ Post

Take a deeper look into what it’s like to work at Fanatics with our monthly Unscripted series. In this episode, we feature Hugo Rodriguez, Finishing Manager - Fanatics Collectibles. Watch the video below to hear more from Hugo, and click the link below to see current job openings! https://lnkd.in/eHqxNbiB #onefanatics

Part of the fun of my job is getting to talk to some of the brightest minds in go-to-market roles (GTM Mavericks, if you will). One of those people I recently spoke with was Heath B. from Mixmax. We covered a ton of ground, and I highly recommend checking out the full episode. Here are some nuggets of wisdom Heath shared in our convo: On work/life balance “I looked up one day, and it was like, either everybody was divorced, stressed out, depressed, and asked, is this how I really want to make money? And it wasn’t, so I that was when I went a different route.” On starting a company “When it becomes a job, that’s a clear signal that it’s time to change.” On PIPs “It’s the taboo word of performance improvement plans. Nobody likes to talk about it, but the reality is that I think it actually creates clarity around what is expected and what happens if those expectations are not met. It’s one of the reasons I love sales. There’s no gray area.” On the future GTM “I love building out the playbooks. I love building out the actual GTM motions. And I think the the next generation of GTM leaders crave that because the next generation is less commercial sales focus and more of this operator mentality because you have to figure out how to do less with more now.” On GTM efficiency “And that's kind of our whole goal at Mixmax… how do we help sales and revenue teams know who to contact, when to contact them, what channel to contact them through, and then how to engage them in a meaningful way that actually makes sure that we have conversations that customers care about?” And all that’s just in the first 10 minutes! For the full thing, go here: https://lnkd.in/g6Yh8J8C

Steve Hall worked with a lazy account manager who took long lunch breaks and went to football games during the workday. But he was a planner. He looked at opportunities, how to get them, and who he needed to talk to to get them. Once he had a strategy in place, he followed it. He didn’t have to work that hard because he strategized well. If you’re lazy, you don’t do things because you’re “supposed to.” You only do activities that help you reach your goals. What are you trying to achieve? What are your end goals? What’s the best way to achieve your goals? Do nothing that doesn’t fit in your plan. Avoid distractions. You can outsource those things. Ruthlessly focus on what gets you where you want to be. Hear more of Steve’s savvy strategies in this episode of @SalesReinvented. #SalesReinvented #Sales #TerritorialSales #SalesTerritory https://bit.ly/3IVgpQc

Why so much negativity against Product Operations? We have Sales Operations, Research Operations, Dev Ops, all the Opses! But some people seem to immediately say "Non!" to Product Operations. Why? And, more importantly, who? I asked Melissa Perri and Denise Tilles this and much more in my upcoming One Knight in Product episode. Coming soon!

Take a deeper look into what it’s like to work at Fanatics with our monthly Unscripted series. In this episode, we feature Arden Franklyn, Manager, Social Media - Fanatics Events. Watch the video below to hear more from Arden, and click the link below to see current job openings! https://lnkd.in/eHqxNbiB #onefanatics

It’s been a very busy month—amazing times ahead! 🚀 The momentum we’re experiencing is incredible, and we’re expecting even more of it as things continue to pick up. I’ve been saying for a while now that it feels like we’re gearing up for a strong second half of the year. With everything moving so fast, it’s an exciting time here. We’re ready to tackle the challenges and embrace the opportunities that come our way. Let’s keep this momentum going! And watch the full episode of how we onboarded 3 clients in 3 weeks, check out the link in the comments. #BusyMonth #Momentum #Growth #DigitalMarketing #TheEvergreenAgency

If you know Andrew Conley and Cody Guymon , you know they are both: ✅ Baller revenue leaders and ✅ Super nice guys On the Go To Market Podcast, we talk about how they are able to stay besties while crushing their numbers and reaching across the aisle between #sales and #revops. Lots of practical tips. Great vibes! Workato Amanda Alyssa Dylan Susan Celena Ryan Lance Ryan

Why Product Management Skills are Important: EPISODE #3 Another week went...another month... Six months down the road, we had pushed SMS promo messages to over five hundred thousand 'users'. As for electronic media coverage, we had done over FOUR radio shows and appearances. Results? There was literally no revenue: what we had made couldn't even pay for the platform. While I felt we were flogging a dead horse, the investor (who by the way had footed all the costs) felt we needed to keep pushing the ads and promos. My friend and I had to make an uncomfortable, yet most business-wise decision - PIVOT. What next? Episode #4, coming up on Friday (31/05/2024)... P.S: Still haven't registered for the #ProductManagementBootCamp Cohort#1? Register HERE: https://lnkd.in/dntq-8-i

New episode out today >> https://bit.ly/4bD0eF1 “Accidental growth" is the status of so many challenger brands when they knock on our door. Their product is proven. They have market share. But their progress isn’t linear or sustainable. Which takes us back to our headline. Not having a plan = failing to maximize a brand’s potential. Door No. 3 helps challenger brands go from accidental to intentional growth. We carve out an unimpeachable positioning, identify narratives in the data, and deploy a paid media plan that punches above its weight. Our process is measured, predictable, and delivers quantifiable results the C-suite will love. In this week's episode, get the tools you need to shift from Accidental to Intentional.

Last week’s episode of The Down Low with Joe touched on a common mistake when it comes to product launches: treating them like a one-time event instead of a long-term strategy. Joseph Aamidor stressed that a successful launch needs sustained effort over several months. Rolling a product out in public gives you time to gather data, refine your approach, and continuously improve your messaging. Oftentimes when a product launches, two months later it goes radio silent. But this period should still be considered part of the launch phase. Treat it as a sales sequence, instead of a single announcement. Your product launch is just the starting point. Track your progress, fine-tune your messaging, and keep the momentum going for months, not just weeks. —— Don't miss the next episode of The Down Low with Joe on LinkedIn Live, every Tuesday at 3pm BST / 9am CST! #ProductLaunch #MarketingStrategy #DownLowWithJoe