Faiza Latif’s Post

Let’s talk about your brand voice ✨ → Tone This is how your brand sounds when speaking to your audience. It’s the vibe you set with your words. While the tone may shift depending on the situation, it should always stay true to who you are. → Language   This is the way you communicate—whether it's casual and simple or a bit more formal. Your language should fit your audience and represent your brand’s identity. → Personality  This is what makes your brand unique and relatable. Just like a person, your brand’s personality should remain consistent and authentic. → Values   These are the core beliefs that drive your communication and actions. Your values should be reflected in everything your brand says and does. → Consistency  Whether it’s a social post or website content, your brand voice should always feel familiar. This builds recognition and trust with your audience. → Emotional Appeal  This is the emotional bond you create with your audience. Whether you aim to make them smile, feel inspired, or build

𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝗰𝗹𝗲𝗮𝗿 𝗼𝗻 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘀𝗼𝘂𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝗽𝗼𝘀𝘁, 𝗦𝗧𝗢𝗣. Your brand is selling to humans. So, speak human. Make it clear, make it simple, make it sell. Get specific about your voice. Write it down in easy-to-use characteristics: • Formal, friendly, or both? • Do you make jokes or keep it serious? • What’s the humor level? Is it light or sharp? Don't just hope your brand voice comes through—define it. 𝗟𝗶𝗸𝗲 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁, 𝗮𝗻𝗱 𝗜’𝗹𝗹 𝘀𝗵𝗮𝗿𝗲 𝗮 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻 𝗼𝗳 𝗵𝗼𝘄 𝗮 𝗯𝗶𝗴 𝗽𝗹𝗮𝘆𝗲𝗿 𝘂𝘀𝗲𝘀 𝗯𝗿𝗮𝗻𝗱 𝘃𝗼𝗶𝗰𝗲.

Every two or three weeks, I send a new Brand Article to people who have joined my email list. After writing over 550 articles, there’s still more to explore, and I’d love you to join me as I think out loud about: • what a brand is and how it collects value • the nature of promises • values, purpose and other foundations of identity  • people’s experience and culture Would you like a jolt of practical thinking every couple of weeks? Click the link in the comments below and join The Brand Article list. Thanks :)

People buy from companies they tell themselves will best solve their problems when they're ready to purchase. The types of stories that people tell themselves include things such as: - If we choose _____, then _____ is a likely outcome.  - I know _____ is more expensive, but _____. - It seems like _____ really understands how we are trying to _____. Ultimately, these stories are for the customer to define. But, we can shape and influence the story in customers' minds (our brand) about our company if what we have to say is clear (developing defined, consistent brand elements, e.g., identity and messaging ), stands out (a strong perspective rooted in understanding and based on experience), and is readily available (through regularly published and promoted content). Or we can leave it all to chance and hope for the best.

A distinct brand voice isn’t just about the words. 🗣️ It’s your brand's vibe—it’s how you connect with your audience and shine in a crowded market. 🌟 Feeling overwhelmed trying to define it? You’re not alone. Here are 4 key questions to craft your unique voice: 1️⃣ What are your brand values? - What’s your mission? - What principles guide your decisions? Your values define your character and set the foundation for your tone. 2️⃣ Who’s your target audience? - What challenges do they face? - What language resonates with them? Knowing your audience helps you speak their language and build trust. 3️⃣ What makes you different? - Is it your product, culture, or approach? Your uniqueness sets you apart. Don’t copy others—be boldly yourself. 4️⃣ How will you bring this voice to life? - Develop tone and style guidelines. - Train your team to ensure consistency. Consistency builds recognition, and recognition builds loyalty. Defining your brand voice takes time, but it’s worth it. It’s how you create deeper engagement and lasting connections. What’s your brand’s unique vibe? Share your thoughts below! 👇

We’re ditching the basics. Here are 10 unexpected ways to craft a brand voice that’s not just memorable, but magnetic: 1. Speak to the shadow self 🌒 Don’t just appeal to aspirations... acknowledge doubts, fears, and frustrations. People trust brands that “get” their unspoken struggles. 2. Be wrong, boldly 🚨 Take a counterintuitive stance or challenge industry norms. A little friction can spark engagement and loyalty. 3. Invent your own vocabulary 📚 Create words or phrases unique to your brand. Language shapes identity. Think “googling." 4. Use silence 🛑 Resist over-communicating. Pauses in your content strategy can make your voice feel more deliberate and impactful. 5. Celebrate the mundane ☕ A brand that elevates the ordinary feels more human. 6. Build around one emotion 😮 Pick a core feeling (like wonder, intrigue, or calm) and let it inform every word you write. 7. Write for one person 💌 Speak as if you’re writing directly to one person instead of a faceless crowd. It’s intimacy, scaled. 8. Use tension, not answers 🔄 Pose questions, leave room for interpretation, and invite curiosity instead of neatly wrapping up ideas. 9. Use the voice of your audience 🗣️ Mirror how your audience speaks. Not just their language, but their cadence, quirks, and inside jokes. When people see themselves in your words, they feel seen. 10. Break your own rules 🔓 The strongest voices aren’t afraid to bend or reinvent themselves. Evolve with your audience. At Solsten, we empower brands to uncover what truly moves their audiences by understanding their deepest motivations. With our psychological insights, crafting a magnetic brand voice becomes not just possible, but inevitable. Ready to find your voice? Let’s make it unforgettable. #BrandVoice #HumanConnection #UnexpectedInsights

People connect with real voices, not corporate jargon. ✨ Whether you’re a one-person brand or a big company, there's often a tendency to slip into 'business speak', using language you’d never actually use in conversation for the sake of sounding more professional. And hey, I get it — sometimes you just gotta drop a "henceforth" into the chat. But sounding overly formal doesn’t make your brand seem more professional — it just creates distance between your brand and the audience you're trying to reach. 😅 Dropping the stiff language and communicating in a way that feels natural and inviting will always draw in the people you're targeting. Even for larger businesses, adopting a more approachable tone — one that reflects your brand’s values and personality — can be more powerful than doubling down on big fancy jargon. This doesn’t mean losing professionalism, however — you just have to balance clarity with warmth, letting customers see the humanity behind your (very fancy-pants and professional) brand.

Does your brand have a personality? I don't mean your brand's values, mission, or vision. I mean its personality. Is it fun? Is it serious? Quirky? Confident? If you can't describe your brand's personality in a couple of words, it's time to make a change. Adding personality to your brand can make it more memorable, relatable, and engaging. Here's how to do it: 1. Know your audience 2. Define your voice 3. Be consistent 4. Use storytelling 5. Have fun! Adding personality to your brand doesn't mean being unprofessional. It just means being human. So, how would you describe your brand's personality in a couple of words? PS: I'd describe mine as funny yet confident.

What's the secret to nailing your brand tone of voice? 📢 Maybe as a business, you think it's better to play it safe and sound 'professional', but doing so sacrifices the best thing your brand ever had – relatability and humanity – AKA the very thing that your customers connected in the first place. On the other hand, being inspired by best-in-class playful TOV brands like Duolingo, Liquid Death, and SURREAL is great, but attempting to imitate them won't get you anywhere, either. ODV Marketing Director Esther Dawson says the trick is to completely forget what everyone else is doing, as comparison is the thief of creativity and originality. Esther shares her tips on how to create your own unique (and iconic) brand voice. Check it out via the link in the comments 👇

Finding Your Brand's Voice is the Key to Resonance 🔊 As a founder, your value proposition is more than just what you offer—it's how you communicate that offering to the world. At the core? Defining a brand voice that cuts through the noise. We're breaking down key elements for crafting a vocal identity that sticks: 📝 Persona-Aligned Tone (friendly, premium, quirky?) 👄 Language Style (conversational, technical, trendy?) 🤖 Personality Traits (innovative, trustworthy, bold?) From the adjectives you choose to the persona you embody, your brand's voice shapes how your value is perceived and remembered. How has your startup approached developing a unique brand voice? What traits do you aim to convey? Share your insights below! 💬 Ready to dial in a vocal presence that amplifies your value prop? Read our full blog: https://buff.ly/3WqthpF