Everywhere Ventures’ Post

Blazing New Trails: Women-Led Design in Cycling Apparel Le Col's new ARC collection isn't just breaking ground in gravel cycling - it's shattering glass ceilings too! We are thrilled to see an all-female team leading the charge in this traditionally male-dominated industry. They've created a range that's not just stylish, but truly innovative: • Pertex Shield fabric for weather protection • Merino wool for temperature regulation • Designed for both road and gravel riding But here's what really excites us: this collection represents more than just great gear. It's a testament to what happens when we embrace diversity in design and leadership. Question for our network: Have you seen other examples of all-female design teams making waves in traditionally male-dominated fields? Share your stories below! Let's celebrate these trailblazers and push for more diversity in all industries. After all, innovation thrives when we bring different perspectives to the table. #WomenInDesign #CyclingInnovation #DiversityInTech #GravelCycling #LeCol What do you think? Is this the start of a new era in cycling apparel design?

Ready to elevate your brand? Check out our latest Video from Cape Town Your brand needs visuals that tell a story of strength, adventure, and endurance. In our latest outdoor/sportswear shoot, we captured the power of athletes training in Cape Town’s scenic landscapes – where the sun always shines, even when Europe is cooling down. Our recent outdoor shoot highlights the unique synergy between performance and nature. Cape Town’s warm weather, dramatic coastlines, and endless horizons make it the ideal setting for sports and outdoor brands looking to stand out. Whether it’s running gear, hiking equipment, or outdoor fitness apparel, our productions create visuals that inspire and energize. At Strawberry Social Media Production, we combine German precision with Cape Town’s beauty to create content that delivers results. Each frame is carefully planned and executed to reflect the power of your brand. Want to see how we bring outdoor brands to life? Watch the video and imagine how we can help elevate your brand. #Sportswear #OutdoorBrands #ContentCreation #CapeTownCreativity #BrandPerformance

"Winter-Ready and Sustainable: The Rise of Eco-Friendly Snow Apparel" 𝐌𝐚𝐫𝐤𝐞𝐭 𝐕𝐚𝐥𝐮𝐞 : The Snow Apparel Market was valued at USD 20.35 billion in 2023 and is projected to grow at a CAGR of 11.5% from 2024 to 2030, reaching approximately USD 43.6 billion by 2030. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰 : The report offers a comprehensive analysis of key trends, drivers, challenges, and opportunities shaping the snow apparel industry. It begins with an overview of the market's role within the broader winter sports sector, followed by insights into its scope and research methodologies. A detailed market analysis is presented, highlighting the size and projected growth of the global snow apparel market. 𝑪𝒍𝒊𝒄𝒌 𝒉𝒆𝒓𝒆 𝒇𝒐𝒓 𝒇𝒓𝒆𝒆 𝒔𝒂𝒎𝒑𝒍𝒆 + 𝒓𝒆𝒍𝒂𝒕𝒆𝒅 𝒈𝒓𝒂𝒑𝒉𝒔 𝒐𝒇 𝒕𝒉𝒆 𝒓𝒆𝒑𝒐𝒓𝒕: https://lnkd.in/dGwUbJtD 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬 : The growing popularity of winter sports is a major factor driving the snow apparel market. As activities like skiing and snowboarding become more popular, the demand for specialized gear designed for warmth, dryness, breathability, and flexibility rises. This increase in demand contributes to market growth, as highlighted by recent market research. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 : The snow apparel market is experiencing significant growth driven by the increasing popularity of winter sports like skiing and snowboarding. As more individuals engage in these activities, the demand for specialized, high-performance apparel designed for warmth, comfort, and flexibility continues to rise. Innovations in fabric technology, including improved breathability, moisture-wicking, and weather-resistant materials, are also shaping the market. 𝑼𝒏𝒍𝒐𝒄𝒌 𝒚𝒐𝒖𝒓 𝒆𝒙𝒄𝒍𝒖𝒔𝒊𝒗𝒆 𝑷𝑫𝑭 𝒏𝒐𝒘!  https://lnkd.in/dss35hT3 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐠𝐢𝐨𝐧 : The snow apparel market is witnessing varied growth across different regions, driven by regional preferences and the popularity of winter sports. North America, particularly the United States and Canada, remains a dominant market due to its established winter sports culture and large consumer base. Europe follows closely, with countries like Switzerland, Austria, and France leading in skiing and snowboarding participation. #SnowApparel #WinterSportsWear #SkiApparel #SnowGear #OutdoorFashion #WinterWear #SnowboardingStyle #EcoFriendlyApparel #SustainableSnowwear #MountainReady #ColdWeatherClothing #WinterAdventure #PerformanceApparel #SnowSports #WinterStyle #ChillInStyle #SnowGearInnovation #ActiveWinterWear #WinterLifestyle #SnowApparelTrends

Innovation and creativity come into play

"Riding the Winter Wave: Key Trends Shaping the Snow Apparel Market" 𝐌𝐚𝐫𝐤𝐞𝐭 𝐕𝐚𝐥𝐮𝐞 : The Snow Apparel Market was valued at USD 20.35 billion in 2023, with global revenue projected to expand at an 11.5% CAGR from 2024 to 2030, potentially reaching USD 43.6 billion by the end of the forecast period. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰 : The report offers a detailed overview of key trends, drivers, challenges, and opportunities shaping the snow apparel industry. It starts by highlighting the market's relevance within the broader winter sports sector, followed by an outline of its scope and data collection methods. 𝑪𝒍𝒊𝒄𝒌 𝒉𝒆𝒓𝒆 𝒇𝒐𝒓 𝒇𝒓𝒆𝒆 𝒔𝒂𝒎𝒑𝒍𝒆 + 𝒓𝒆𝒍𝒂𝒕𝒆𝒅 𝒈𝒓𝒂𝒑𝒉𝒔 𝒐𝒇 𝒕𝒉𝒆 𝒓𝒆𝒑𝒐𝒓𝒕: https://lnkd.in/dGwUbJtD 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬 : The growing popularity of winter sports like skiing and snowboarding is a major factor driving the snow apparel market. As interest in these activities rises, so does the need for specialized gear designed for warmth, breathability, and flexibility, outperforming regular clothing. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 : The snow apparel market is experiencing growth driven by the rising popularity of winter sports such as skiing and snowboarding. Consumers are seeking performance-focused clothing designed for warmth, breathability, and flexibility. 𝑼𝒏𝒍𝒐𝒄𝒌 𝒚𝒐𝒖𝒓 𝒆𝒙𝒄𝒍𝒖𝒔𝒊𝒗𝒆 𝑷𝑫𝑭 𝒏𝒐𝒘!https://lnkd.in/dss35hT3 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐠𝐢𝐨𝐧 : The North American snow apparel market remains a dominant force, fueled by a strong winter sports culture in destinations like Aspen and Whistler. These hotspots attract enthusiasts who seek high-quality gear, driving trends and market growth. 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 : Spyderco Quiksilver IT Patagonia #SnowApparel #WinterSportsGear #SnowboardFashion #SkiApparel #OutdoorAdventure #ColdWeatherGear #PerformanceWear #WinterTrends #ActiveLifestyle #SnowFashion #WinterSports #SustainableApparel #OutdoorClothing #SnowSeason #ApparelMarketTrends

🚴♂️ Why are custom T-shirts suddenly a staple at every cycling event? At first glance, it might seem like a simple trend. But is there more behind this surge in popularity? After all, not every participant needs another T-shirt — or do they? 👕 80% of cyclists at major events report feeling a stronger sense of camaraderie when wearing a custom event T-shirt. And for event organizers, branded shirts aren’t just merchandise; they’re mobile billboards, seen by thousands. But here’s the interesting part: while the number of shirts printed can be easily counted, the impact on brand loyalty? That’s a different story. But what makes a T-shirt more than just a piece of fabric? Remember the last charity ride where participants proudly donned shirts emblazoned with their team’s name and cause? The shirts became a badge of honor, a symbol of unity and purpose. So, next time you plan a cycling event, ask yourself: Are you offering just another T-shirt, or are you creating a keepsake that participants will cherish long after the event ends? 🚴♀️ Could your next event T-shirt be more than just apparel, could it be an experience? #CyclingEvents #CustomTShirts #BrandLoyalty #EventMerchandise #MarketingStrategy  

How Marathons Became Fashion Shows. This year’s New York City Marathon will witness an unprecedented slew of fashion-related activations like branded run clubs, #sneaker drops and even a #beauty sponsorship as the industry goes all in on running culture. A year or two ago, a luxury boutique participating in such an activation may have raised eyebrows — but not anymore. Fashion has been going all in on running culture for the past year. It’s now typical for brands to celebrate milestones like flagship store openings with run clubs, while networking at fashion weeks between buyers, press and creatives, which traditionally happened over loud music in bars and clubs, now often starts bright and early with a run. For brands, #marathons offer the perfect chance to market special-edition gear to product-crazy members of the running community, while getting their clothing and footwear in front of others who may not have come across them yet. At the New York City Marathon — one of the world’s big six — this obsession is more evident than ever. The swarm of brand activity from product collaborations to pop-ups to sponsored fitness events in the lead-up to the race has resembled that of a fashion week rather than preparation for the 26.2-mile slog through the city’s five boroughs. Keeping It Real For big races like New York, even the more established brands like HOKA partner with local businesses to better access the consumer groups they’re targeting. Working with ESSX, one of the city’s hottest new multi-brand retailers, was designed to get in front of its “strong community of tastemakers,” said Ian Hill, Hoka’s director of US marketing. #nycmarathon #nyc #fashionshow #runningculture #brands #marketing #newyorkcity

Camaraderie, culture and accomplishment. This is the new Nike x Patta Running Team Collection. 👑 As shared by Kyle Knudsen and Sebastian Niemeyer, Nike and Patta Exclusive Sneakers BV. have collaborated on a performance apparel collection that tapped into the Patta Running Team community, and highlighted Patta’s cofounder Edson Sabajo love and passion for running. 🏃♂️The Patta Running Team started in 2010 in Amsterdam with a powerful vision: to bring together friends, family, and running enthusiasts alike. So, what started as creatives and casual local runners, is currently a movement based on individuals from various backgrounds, encompassing different running paces and intensities who explore new places together and, above all, have fun. 👀 The collection was spotted in the NBA, in Milan during the Design Week and at the London Marathon highlighting the trend that there are blurred borders between running and fashion. 🌎 Thinking local is no longer separate from a global strategy mindset. As written by Gemma Jones on MediaCat Magazine, many brands are now embracing city-based strategies as a new way to increase authenticity. ⚡️⚡️⚡️Takeaway: we are reaching fever-pitch levels of run-mania. According to Strava, running is the most popular sport and the share of athletes uploading runs increased by 4%. In this scenario, running clubs are today’s biggest driver due to their approach focused on creating IRL communities with events and cool custom apparel. As shared by Harry Salmons, running is the new streetwear due to many values in common. #Strategy #Running #Culture

Gear Up for the Ride: Mountain Bike Apparel Market Shifts into High Gear! 𝐌𝐚𝐫𝐤𝐞𝐭 𝐕𝐚𝐥𝐮𝐞 : The Mountain Bike Apparel Market was valued at USD 3.69 billion in 2023. It is projected to expand at a CAGR of 5.3% from 2024 to 2030, reaching approximately USD 5.30 billion by 2030. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰 : The report delivers an in-depth analysis of the mountain bike apparel market, detailing its current size, growth trends, and regional distribution. It highlights a notable increase in demand for sustainable and high-performance apparel, fueled by growing consumer awareness of environmental issues and advancements in fabric technology. 𝑪𝒍𝒊𝒄𝒌 𝒉𝒆𝒓𝒆 𝒇𝒐𝒓 𝒇𝒓𝒆𝒆 𝒔𝒂𝒎𝒑𝒍𝒆 + 𝒓𝒆𝒍𝒂𝒕𝒆𝒅 𝒈𝒓𝒂𝒑𝒉𝒔 𝒐𝒇 𝒕𝒉𝒆 𝒓𝒆𝒑𝒐𝒓𝒕: https://lnkd.in/dAGTgykw 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬 : The rising popularity of mountain biking, both as a hobby and competitive sport, has fueled the demand for specialized apparel. Riders seek clothing and gear that offer protection, comfort, and weather resistance. Features like padding and abrasion-resistant materials protect against falls, while breathable fabrics provide temperature control and freedom of movement. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 : The Mountain Bike Apparel Market is experiencing dynamic growth, driven by the increasing popularity of mountain biking as both a recreational activity and competitive sport. Key trends include a rising demand for specialized apparel that combines protection, comfort, and performance. 𝑼𝒏𝒍𝒐𝒄𝒌 𝒚𝒐𝒖𝒓 𝒆𝒙𝒄𝒍𝒖𝒔𝒊𝒗𝒆 𝑷𝑫𝑭 𝒏𝒐𝒘!https://lnkd.in/dXE9_w8Z 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐠𝐢𝐨𝐧 : In 2023, Europe led the global mountain bike apparel market due to its deep-rooted cycling culture and diverse terrain. The continent's rugged landscapes and picturesque bike trails attract avid mountain bikers, boosting demand for specialized apparel. 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 : Race Face Tel-Med Troy Lee Designs Royal Racing Suits #MountainBikeGear #RideInStyle #TrailBlazers #CyclingApparel #BikeFashion #OutdoorAdventure #PerformanceWear #CyclingTrends

This is one of my favorite times of the year. I love the days following The Running Event. I am a former running store employee, love the running industry, and a running shoe nerd. I get so stoked to see the videos on YouTube and the photos and reels on IG showing off all the upcoming shoes and gear from the big brands and small start up brands. A few things I noticed: 1. Brands are continuing to broaden their presence in trail. I was particularly excited about The North Face's line up. I appreciate that they have a feature packed shoe for the sub ultra distance racer. To me, it seems like most of the exciting high end shoes are more geared towards ultra distances. I also appreciate how they put a premium foam and put some thought into the training counterparts to their racing shoes. So there's a high quality shoe for everyone that wants to trail run regardless of distance, preference, or ability. 2. There are brands that are continuing to pop up and I think that's breeding some healthy competition and keeping everyone on their toes. I really like the direction Mount to Coast is heading. It's tough for a new brand to break in but I think they are here to stay. They have a new shoe in the very growing door to trail or "gravel" category and even a trail shoe to go with their road shoes. A couple talking points I noticed were durability and longevity. For consumers, those are two very important parts for a shoe that's a regular in their rotation. 3. I like that sustainability is becoming a standard in every brands line up. It seems like almost everyone has recycled aspects in parts or all of their lineups. I think we all hope that continues. What stood out to you from this years TRE? #therunningevent #TRE #runningshoes #running #runspecialty