eTourism’s Post

The consumer is time poor and overwhelmed with choice. How do you cut through the noise and raise awareness, visitation and spend at your destinations? 🔇 Marketing Director at The Crown Estate, Karen Baines FCIM, shares her advice in this short video clip. For more on The Future of Placemaking, click here 👉 https://lnkd.in/eaJmcU89 #3SearchEvents #marketing #placemaking

Ready to ride the wave of past visits to future success? Dive into Watauga's latest blog post for essential strategies in post-visit engagement and precision marketing. Learn to maximize repeat guests and attract fresh visitors, which is crucial for attraction success. Gain insights tailored for marketing leaders at theme parks, zoos, aquariums, water parks, museums, and family entertainment centers. Elevate your attraction's success—check out our blog post now! #AttractionMarketingTechniques #VisitorInsights #AttractionResearch #AttractionManagement https://lnkd.in/et6vMCfU

🐾 The Wild Escape in Madrid: Bel Mondo's Disruptive Campaign That Took the City by Storm 🐾 Madrid was buzzing with speculation. A mysterious video showed a car crushed and covered in animal excrement near the Cuatro Torres. Then, just two days later, the beloved restaurant Bel Mondo was found in chaos—doors shattered, food scattered, and strange dirt and tracks all over. What looked like an escaped zoo animal wreaking havoc across the city was actually one of the most disruptive marketing campaigns we've seen. By blurring the line between fiction and reality, Bel Mondo made everyone stop, speculate, and most importantly, talk about them. 🎯 Key takeaways from this campaign: Viral Marketing at its Best: The stunt quickly spread across social media and news outlets, creating a massive wave of buzz that captured attention across the country. Creative Storytelling: By crafting a narrative that mixed mystery and humor, Bel Mondo created a memorable story that connected with people on an emotional level. Brand Positioning: This campaign perfectly aligned with their brand identity; quirky, fun, and the most important, different. 📈 Differentiation through Creativity: While other restaurants rely on traditional promotions, Bel Mondo chose to do something out of the ordinary—making them stand out from the competition and stay top-of-mind for customers. 📣 Want to create your own viral sensation? Let’s get started! #BelMondo #DisruptiveMarketing #ViralCampaign #ZebraMarketing #CreativeStrategy #MarketingInnovation #EmotionalConnection #StandOutAndThrive #MadridMarketing

Destination marketers usually struggle with multiple, competing priorities. - Diverse and conflicting interests of stakeholders. - Pressure to attract more and better-spending tourists. - The need to enhance quality of life for residents. - Multiple marketing channels that require constant attention. The challenge of balancing these priorities leads to fragmented efforts that dilute the destination's appeal. Behold, placebranding! A placebranding exercise can provide a strategic framework to unify these efforts by creating a coherent, compelling narrative that resonates with all stakeholders. But what is placebranding and why bother doing it? See below for some help! #dmo #destinationmarketing #placebranding #branding #travelandtourism

Magical Moments v Marketing Material Last year probably saw the saturation of the seasonal ‘light trail’ phenomenon, with more than a few high profile attractions across the UK and US that made for great marketing campaigns but mediocre experiences. When you over-market and under deliver on experience it affects your brand reputation and the longterm relationship you hold with your audience - and that’s why we take our responsibility so seriously. When we’re designing experiences for our clients, we want to deepen the bond between them and their audience, creating greater loyalty and a reason to return. The best return on investment is when the guests return to that investment - so word of mouth is key and once you let people down, that’s hard to repair!

When visitors have genuinely magical experiences, they are more likely to share their stories and recommend the park to friends and family, serving as authentic ambassadors which is way more powerful and viral than traditional marketing.

While marketing material might attract visitors - it’s the genuine moments of joy that provide the long lasting impact, sometimes for a lifetime. We pride ourselves on creating magic moments that inspire creativity and joy, not just for visitors but also for staff. Because we know that when employees see the happiness they can bring to guests, it enhances their own job satisfaction and engagement too. It’s all connected!
 Focusing on genuine magic moments ultimately enriches the visitor experience, strengthens relationships, and contributes to the long-term success of any desitnation. To us these are just the Polar Bear Necessities! #WeDoThingsDifferently #experiencedesign #creativeagency #seasonalevents #wintertrails #christmas

🌍 Discover the Art of Tourist Marketing! 🎯 Capture wanderlust, drive bookings, and elevate your destination's brand with strategic design and marketing that speaks to travelers' hearts. From stunning visuals to targeted campaigns, let's create experiences that inspire journeys! 🚀 #TourismMarketing | #DestinationBranding | #TravelDesign | #SocialMediaForTravel | #WanderlustCampaigns | #TravelInfluence | #TouristAttraction | #MarketingStrategy | #DigitalMarketingExpert

Turning away from the digital world is akin to neglecting a garden you've painstakingly planted and cultivated. Just as a garden requires care and attention to thrive, so too does our digital presence and connections. Let's nurture our digital gardens with intention and responsibility, fostering growth and meaningful interactions. 🌱💻 #DigitalMarketing #DigDesigns #SocialMediaMarketing

Social Media Ads🔥 #flyerdesign #socialmediaads #advertising #adobeillustrator #adobephotoshop #swagata_dash_turjo #sdt_innovations #creative #social #flyers #creativeflyer #Travelflyer #travel #socialmedia #social

🌎 All assets are destinations, enjoy the journey ! 🌎 At SAENTYS, we bring places and people together. In short…placemaking is about: 🌈 understanding what makes your place unique and your audience tick. 🔎 understanding the market dynamics, the product trends, challenges and opportunities. We work collaboratively with our clients to shape great destinations that resonate with people, which foster a sense of belonging and drive long term engagement and value. 🌟 You can discover some examples in the link to our portfolio below but please reach out to our SAENTYS team to find out more. Adrian Strittmatter Marie Le Gohebel Katie Park Anne Savarimuthu Eveline Hagenbuch Clémence Clément Allyson Lousberg Richard Talbot Pauline Sabatini #RealEstate #Marketing #DestinationMarketing #RealEstateMarketingSpecialist #corporatebranding #digitalmarketing #SuccessStories #ClientEmpowerment #DestinationActivation

Social Media for Destination Promotions Imagine scrolling through your feed and stumbling upon a captivating image of a sunset over an undiscovered paradise. Instantly, you're transported. That’s the magic of social media in destination promotion. On Monday, at the Tourism Clinic, we’ll explore how you can use social media as a powerful tool to tell your destination’s story in a way that’s authentic and engaging. We’ll break down how to showcase your destination’s essence, its culture, its people, its unique experiences in a way that feels personal and inviting. Learn how to create a compelling narrative that not only catches the eye but also sparks a sense of connection. Together, we’ll uncover the secrets to turning digital engagement into real-world visits. Get ready to learn how to make your destination the next must-visit spot, all through the power of storytelling on social media. #everyone #tourism #travelglobal