ESL FACEIT Group - EFG’s Post

Esports Marketing: A Game-Changer for Brands! Esports is no longer just a niche it's a global phenomenon. With millions of engaged fans, it's a perfect platform for authentic connections and next-gen advertising. 𝐖𝐡𝐲 𝐄𝐬𝐩𝐨𝐫𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐖𝐨𝐫𝐤𝐬: • Captures the attention of Gen Z and Millennials. • Boosts engagement with innovative and interactive campaigns. • Bridges the gap between gaming communities and brands. 𝐏𝐫𝐨 𝐓𝐢𝐩: Collaborate with Esports teams, streamers, and tournament organizers to unlock massive brand visibility. Are you ready to level up your brand with Esports? Let's talk! 🚀 #EsportsMarketing #Gaming #Branding #NextLevel #linkdin

🎮 Esports: A Digital Revolution Reshaping Entertainment The esports industry is experiencing explosive growth. Let's explore the numbers behind this digital phenomenon: 💰 Global Market Projections • 2024: $1.64 billion • 2030: $4.8 billion 🌎 Regional Dominance • North America leads with 37.2% market share 💼 Sponsorship Surge • 2023: $895 million • 2025 \(projected\): $1.05 billion 🏆 Game Rankings • Highest prize pool: Dota 2 \($346.43 million\) • Most streamed on Twitch: Fortnite \(5.6 million streams, Apr '23-'24\) 👥 Audience Expansion • 2024 projection: 577.3 million viewers - 285.7 million enthusiasts - 291.6 million occasional viewers 🇺🇸 US Market Insights • 45 million+ esports viewers in 2023 • 15.5% of internet users engage with esports • Largest market value: $1.07 billion 📊 Demographic Breakdown • Male fans: 39% | Female fans: 14% • Highest engagement: 18-34 age group \(43% avid or casual fans\) 🚀 Counter-Strike: A Consistent Powerhouse • 4th in prize pools: $14.99 million in 2023 • Peak viewership: 1 million+ in 2020 • Average viewers: 273,000 in 2020, 224,000 in 2021 These statistics paint a clear picture: esports is rapidly becoming a significant force in entertainment. How do you see this digital sports phenomenon shaping the future of competition and media consumption? \(editing and reformated with the help of AI\) #Esports #GamingIndustry #DigitalEntertainmentt #TechTrends #SocialsonicReview #cstac @Socialsonic

The Phenomenal Rise of eSports. The #eSportsindustry is on a rapid growth trajectory, with soaring #viewership and #revenue making headlines. Brands are increasingly investing in #eSportsmarketing, drawn by the opportunity to engage with a vast and dedicated audience. Despite COVID-related disruptions, the industry is bouncing back stronger, poised for continued expansion in 2023 and beyond. Newzoo's Global Games Market Report sheds light on the remarkable growth of eSports, highlighting its pivotal role in the gaming landscape. With a focus on professional competitive gaming, Newzoo's insights offer valuable perspectives for marketers looking to tap into this dynamic sector. 💡 As eSports enthusiasts and occasional viewers alike fuel the industry's growth, understanding their preferences and behaviour becomes essential for effective marketing strategies. By leveraging the power of eSports, brands can connect with audiences in innovative ways and drive meaningful engagement. 👉 DM me if want to discover how to leverage this burgeoning industry for business growth. Feel free to comment if you have more insights into the evolving world of eSports. #eSports #GamingIndustry #MarketingInsights #BusinessGrowth

The Future of Marketing in Esports: A New Playing Field for Brands As the Esports industry continues to grow exponentially, brands are starting to recognize the potential of this dynamic space. But what makes Esports marketing so powerful? It's the unique blend of passion, community, and engagement that sets it apart. 🕹️ Why Esports? Unlike traditional sports, Esports fans are deeply engaged online, spending hours watching streams, discussing games, and supporting their favorite players. This creates the perfect environment for authentic brand connections. The right strategy can lead to genuine partnerships, as fans trust the brands that support their favorite teams and events. 🔍 The Key to Success? Understanding the Audience The Esports community is diverse, and every game has its own culture. Brands need to speak the language of the game to truly connect. This means knowing the latest trends, memes, and even understanding the competitive landscape. 💡 Final Thought: Esports marketing isn't just about visibility. It's about fostering connections, tapping into a passionate fanbase, and driving engagement in ways that traditional marketing can't. #gaming #esports #community #brands

"The esports industry isn't in competition with traditional sports; it's a unique outlet embraced by the future generation," says Fabio Tambosi, SVP of Global Marketing at EFG, the leading esports and gaming entertainment company. We all know that gaming and esports are crucial for reaching and engaging younger audiences, but here are three highly relevant insights Fabio recently shared in an interview on why marketers should look into esports: 🎯 Audience Captivity ❤️ Brand Relevance 💲 Repeat Engagement Check out the full article here: https://lnkd.in/d-Si6Wmx #beyondgameplay #gaming #marketing

Today is one month since we launched POV Strategy & Research. I wanted to celebrate this milestone by reflecting on what it means to us to be 'of the audience' and how our industry experience gives us unique value. 🤔 What do we mean when we say 'of the audience'? When we say 'of the audience' we mean that we mean we are a part of the community, we engage, we watch, and we share the experiences, passions, and perspectives of the gaming & esports community. I've been following esports since Tsquared was on Dr. Pepper bottles in 2008, and Hafu competed in WoW Arena for Fnatic. I'm still incredibly passionate and (shameless plug) even share the latest gaming & esports insights through our newsletter, Private Lobby. (go subscribe haha) My partner, Justin Palacios, embodies this as well as anyone could. Growing up watching icons like Clayster and Scump, and even competing in College Call of Duty for the University of Texas Dallas, Justin has been deeply embedded in the community since he was a kid, and still has his finger on its pulse today. ---- 🎮 Leveraging our gaming & esports experience Our background isn't just passion; our experience and expertise engaging with gaming communities is invaluable to us and our clients. Myself, having worked as Director of Strategy for ZONED, as Director of Strategy for OpTic Gaming and social media lead for Envy and the Dallas Empire. Justin, with his tenure as a social media manager for OpTic, OpTic Texas, Envy, and the Dallas Empire, brings a voice and deep understanding of the community. Together, we leverage our experience and audience expertise to craft authentic messaging and deliver value and insights to our clients. We help brands truly understand gamers and how they will respond to their messaging & marketing efforts. ---- More to come... ⏳ #advertising #gaming #esports

The rise of Esports is here to stay. If you want to know how you can get involved, take 5 mins to read this insightful article with our Chief Commercial Officer, Rodrigo Samwell. 🎮 📈 😀 #beyondgameplay

Excellent points made by Rodrigo. All too often brands are making the mistake of underestimating authenticity. It *is* possible to market to an audience as switched on as the gaming and esports community but you must be able to understand them. This demographic would have to be the most sensitive to marketing out of any demo. They're the social media savvy, internet-raised generation, and because they're always online they are marketed to 24/7 - on their phones, in their social media apps, even in the games they play - it's everywhere, and with gaming still being the buzz word in marketing of course gamers are used to being targeted. However, they're smart, and will call out blatant gimmicks and sales tactics. The key to this audience is forming a genuine connection. The trick is figuring out how to do it.

The best way to connect with the next generation? Esports. Rodrigo Samwell, CCO, speaks to Creativebrief on how brands can tap into the esports audience and the rules the brand can play to ensure they give back to the community instead of showing up uninvited. 1. Read the room: Develop content and brand ideas that align with what your audience actually wants instead of what will make for a great PR headline for you. If your brand is entering this space, you need to be doing something authentic, and you need to have a long-term strategy to execute that authenticity. 2. Invest in the long-term: In order to develop a beneficial esports and gaming strategy, brands shouldn’t look to use different tournaments as test and learn cases. They should instead take a long term view, turning it into a core element of an overarching marketing strategy. 3. Have a clear storytelling strategy (and learn from DHL): once you’ve established where your brand might fit into the esports ecosystem, develop the story you want to tell. This is where data comes into play. Not simply as a few standalone stats but instead as the start of your narrative. 4. Build a community of lifetime fans Because the reality is that, once an esports fan, always an esports fan. So if you can capture attention, and more essentially, loyalty, when your audience is the next one coming through, well, then you have them for life. Understand the community you’re stepping into; tell a story that rings true to both your brand and the audience you’re trying to reach; invest long term not short term, and you’ll have a next generation fan base that will love you for life. Read more here: https://lnkd.in/eBsRY79H #esports #gaming #nextgen #DHL #brandpartnerships #brandstrategy #technology

Esports is more than just gaming. It’s a global phenomenon with a rapidly growing audience. For brands aiming to connect with Gen Z and Millennials, it’s a goldmine of untapped potential. Why? Because esports fans are highly engaged. They don’t just watch games, they live the experience. From cheering for their favorite teams to discussing matches on social media, this audience is deeply invested. Esports provides a unique opportunity for brands to reach younger audiences where they spend most of their time. Yes, online. Platforms like Twitch, YouTube, and TikTok are their go-to spaces, and esports events are often their main attraction. Unlike traditional ads, which can feel intrusive, esports marketing thrives on integration. Brands can sponsor teams, tournaments, show up on streams, or create in-game content. Done right, these efforts feel organic and build trust with the community. The numbers speak for themselves. The global esports audience is projected to surpass 650 million by 2025. That’s a massive market, full of digital-savvy consumers who are often hard to reach through traditional channels. Esports is the future of entertainment. For brands willing to step into this space with authenticity and creativity, the rewards are immense. It’s not just about gaming. It’s about culture, connection, and staying relevant in a digital-first world. Are you ready to join the game? #esports #esportsmarketing #AAE