Five lessons from a trip to Mount Kilimanjaro. What CMOs can do to leverage the full power of creative. And how Australians feel about AI. All in this week’s Must Reads...
EY,- Climbing Mount Kilimanjaro teaches you that big goals are achieved step by step, just like building a brand with creativity. - CMOs, like climbers, must adapt, assess risks, and push boundaries to reach new heights in today’s competitive market. - Creative power isn't about being flashy; it's about crafting meaningful connections that resonate deeply with your audience. - The most successful campaigns are those that evolve with the times, responding to consumer needs and trends. - AI can help streamline creativity, providing insights and data that allow brands to personalize and tailor experiences. - Australians are open to AI because they see how it can improve efficiency without losing the human touch. - AI isn't a replacement for human creativity; it’s a tool that enhances our ability to innovate and connect. - Like a mountain climb, achieving great results in business requires patience, preparation, and perseverance. - Success comes from the balance of creativity, strategy, and technology working together. - With the right tools, we can reach new heights—personally and professionally—transforming challenges into opportunities.
The "Decarbonizing the future" article certainly provides some grounds for optimism, which is much needed given an incoming US administration that is downright hostile to clean energy. Seeing countries as diverse as Chile, Morocco and Scotland doing their bit is indicative of a growing global movement to transition from fossil fuels to clean energy. And given how this is occurring at multiple levels means that it is something we can all participate in. No self-interested entrepreneurs or political dinosaur can withstand that.
Helen Ogboh
3w
Awesome resource(s). I found each article very useful and I gained a lot of insight from all of them and I was particularly intrigued with the Mount Kilimanjaro adventure; the planning, the delivery and the whooping €40,000 raised! For me, that was incredible; there is indeed so much more from simply taking out time over a breakfast meeting or a coffee break or a brief dinner meeting. The entrepreneurial mindset recognizes no boundaries - ideas flood in when like-minds find themselves engaging in productive value-add conversations.
Valentina S.
3w
I am grateful to collaborate and share this time of significant challenges with you E&Y. I want to take a moment to express my deep gratitude for the opportunity to work with you at E&Y. Despite the significant challenges we face, our joint work has become a source of inspiration and learning. It is in times of trial that we can truly appreciate the strength and competence that our team possesses. Together, we drive innovation and find solutions that make a difference. Your support and commitment has been invaluable to me and I really look forward to continuing this journey together. Thank you for being an amazing part of this adventure.
Korna Vikas
3w
Very informative
Arjun Porwal
3w
I agree, demonstrating the power of authentic leadership.
x21 Remote Opportunities: WFP is Hiring Are you ready to make a difference while working from the comfort of your home? The World Food Programme (WFP)… READ MORE/ APPLY HERE: https://climativa.com/x21-remote-opportunities-wfp-is-hiring/
GrowthJockey
2w
EY, lessons from Mount Kilimanjaro are a powerful reminder of the value of perseverance, teamwork, and preparation. These principles are relevant not just in physical challenges but also in the business world, where resilience and careful planning lead to success. A great read for anyone looking to draw inspiration from both personal and professional journeys.
Internal workflow process wizard | Business Process Analyst | IT Problem Solver | Passionate for Communications and Customer Service
3wIf It is Friday then I know that EY Linked News is on. I wish everyone would pat attention to climate change. This is affecting everyone today and in the future. We need everyone onboard yo resolve these issues otherwise we will al be in trouble in the future.