Eric Nelson’s Post

🎉 Just Released: Enhanced Newsletter Design Settings! 🎉 We've heard your feedback and are thrilled to announce our latest update that puts even more creative control into your hands. 🙌 Our Advanced Composer now offers: - 🎨 Expanded creative control - 🧩 Customizable block settings - 📰 Enhanced RSS capabilities Want to see these new features in action? Check out our video, where we recreate a Time-style newsletter using our expanded controls! 📹👀https://lnkd.in/eMjjJ6FB Upgrade your newsletters and take advantage of these powerful new tools today! 💪 #Newsletter #Email #NewsletterDesign #Letterhead

If you could increase your direct mail response by 4 times, would you? Interactive Paper is augmented reality for direct mail. Interactive Paper has engagement times over 4 minutes, and a 95% recall of the direct mail piece 30 days later. Isn't time you got your direct mail to perform beyond expectations?

If you could increase your direct mail response by 4 times, would you? Interactive Paper is augmented reality for direct mail. Interactive Paper has engagement times over 4 minutes, and a 95% recall of the direct mail piece 30 days later. Isn't time you got your direct mail to perform beyond expectations?

If you could increase your direct mail response by 4 times, would you? Interactive Paper is augmented reality for direct mail. Interactive Paper has engagement times over 4 minutes, and a 95% recall of the direct mail piece 30 days later. Isn't time you got your direct mail to perform beyond expectations?

Ready to get started with text message marketing but don’t know where to start? 👀 Check out this checklist that breaks down the process into 7️⃣ easy steps to hit the ground running. 🏃♀️ 💨 Grab your free copy here (no email required): https://lnkd.in/gZbYyznQ #eventmarketing #smsmarketing #marketingstrategy

Why do we still love getting mail? Because it engages us in ways digital communications simply can’t. Physical mail is sensory – you can touch it, feel it, even smell the ink and paper. It’s interactive – it involves “doing” things, opening folds, peeling off stickers, turning pages. And unlike emails or SMS notifications, direct mail is lasting. It’s there when you open your mailbox and will stick around when you bring it inside. The 2025 USPS Tactile, Sensory, and Interactive (TSI) Promotion encourages mailers to take these benefits to the next level. Running from February 1 through July 31, 2025, this postal promotion encourages creativity in direct mail with a 4% discount for incorporating tactile, sensory, or interactive elements into First-Class or Marketing Mail. Registration opens next week! To explore qualifying formats and ideas, check out the USPS TSI Guidebook: https://bit.ly/4fBdxIR Go direct mail – where lasting impressions begin! #DirectMail #USPSPromotions #DirectMarketingTips #TactileMarketing #SensoryMail #InteractiveMail #RWTProduction

From 10% to 19%—just by focusing on one thing👇 We’ve helped clients boost their conversion rates by almost double, all through simple copy edits It’s all about using clear, direct messaging 🔑 Keep it simple, show your value upfront, and remove the word salads Are you curious if your landing page passes the clarity test? Drop a comment and I’ll help you review it

Stop sending junk mail. 🛑 DYK: 71% of consumers said they expect companies to deliver personalized interactions? If you have customer data, we can help you create 1:1 marketing pieces that are as unique as your customers! For the visual learners, check out our personalized print campaign example ↓ 🎉 And to download your own copy, we've got you covered there too → https://bit.ly/3JHpqPp

For strategists and creatives: highly recommend a newsletter called Creative Destruction on Substack. It synthesises recent challenging thinking out there, that helps reframe common marketing, creative and business problems. https://lnkd.in/dw_YEB3G

Learn how to design emails for all users, whether they use a screen reader or just have one hand free. Accessibility expert Megan Boshuyzen of Sinch Mailgun dives into practical ways to make emails more inclusive in the latest episode of Marketing Magnified, with tips like 18px fonts for older audiences and left-aligned paragraphs to reduce cognitive fatigue. 🎧 Listen now: https://hubs.ly/Q02TPbDb0 #EmailDevelopment #EmailAccessibility #MarketingStrategy #AltText