Erasmas Ngandu- CDMP’s Post

If we've learned anything from the Jaguar discourse, it's that we need to rethink the over-reliance on youth to drive relevancy for our brands. We conducted some pretty damning research on mid-life women which found them feeling underrepresented and patronised by brands. Even though the 40+ have overtaken the spending power of women under 40 for the first time. Midlife women have never wielded so much cultural power - see how your brand can better connect with them. Wise-ish words from yours truly here: https://lnkd.in/eEmYjpfU

This insightful post from Charlotte Willcocks is an even better compliment to my (sixth) cup of coffee than the sesame seed bagel I've already inhaled. To paraphrase Jules, the character Samuel L. Jackson portrayed in PULP FICTION, after decades of working in the world of marketing, every once in a while, I have what an alcoholic would refer to as: "A moment of clarity..." Here's a fairly recent one: People - in general - and brands - specifically - tend to think QUANTITATIVELY when they should think QUALITATIVELY... and vice versa. Ms. Willcocks's assertion - backed by research - is a great example of that unfortunate tendency. In the case of Jaguar, they are attempting to speak about YOUTH to the YOUTH... but YOUTH is a quantity. And marketers love to break their target market into sub-categories based on QUANTITIES - Age, Size, Geography, Income Levels, etc. But in reality, marketers should be thinking - and speaking - in terms of QUALITIES... Here's a good example: speak to your EXTRAORDINARY consumers about the EXTRAORDINARY solutions you have to their EXTRAORDINARY hopes, dreams, and aspirations. See the difference? Not only is EXTRAORDINARY a QUALITY - as opposed to a QUANTITY - it is a QUALITY that almost no one would deny possessing. Oh, and while your day might be LONG... I hope it is also LOVELY. #everybusinessislikeshowbusiness

Growing up, I always felt a deep sense of admiration for the strong, resilient women in my life. However, as I navigated through the world of digital marketing, I noticed a glaring disparity – women of color were often underrepresented and overlooked in the industry. This realization sparked a fire within me and planted the seed for my journey ahead. Driven by a desire to make a difference, I set out on a mission to level the playing field and amplify the voices of women of color in the digital space. I recognized the power of social media as a tool for empowerment and knew that by helping these women harness their potential, I could create meaningful change. As I embarked on this path, I encountered challenges and doubts. The road ahead seemed daunting, and I questioned whether I had what it takes to make a real impact. But deep down, I knew that staying true to my vision was worth every hurdle. Then, I witnessed firsthand the transformative power of social media in amplifying diverse voices and fostering communities of support. It was a lightbulb moment that solidified my commitment to this cause and fueled my passion for empowering women of color through digital platforms. Of course, there were moments of frustration and moments when I doubted whether I was making a difference. But with each challenge, I grew stronger and more determined to continue fighting for representation and inclusivity in the digital space. Today, I proudly advocate for women of color in the digital world. Through my work, I have had the privilege of helping countless women amplify their voices, share their stories, and build thriving communities online. It's a journey that has filled my heart with purpose and reaffirmed the importance of representation and diversity in every corner of the digital landscape. On this International Women's Day, let's celebrate the strength, resilience, and power of women everywhere. Together, we can continue to uplift, inspire, and empower one another. 💪🌟 #InternationalWomensDay #WomenOfColor #Empowerment #RepresentationMatters

Looking to create new relationships and partnerships with other women in our community? Here are three simple ways to engage: Join our Facebook group Follow & like others posts Attend a meetup & connect online afterward These small steps can lead to meaningful connections and collaborations. What have been some ways you have engaged with other women business owners in our area? Drop them below!

It's the month of celebrating the most influential women in our lives. It can be both difficult and easy for brands to create a strong campaign for mothers day. On one hand, the holiday has so many well-established traditions—flowers, brunches, family celebrations, etc.—that pulling together an acceptable, innocuous campaign is relatively simple. On the the other, the flood of similar messaging makes it difficult to separate from the crowd Here are four campaigns from previous years that stood out and generated the most rave reviews and sales. #mothersday #bestcampaigns #bestadcampaigns #mothersdaycampaigns

Five ways your business can celebrate #WomensHistoryMonth on your social media pages. 👇 1️⃣ Highlight Female Team Members Showcase the women who contribute to your business' success. Share their roles, achievements, and stories to celebrate their contributions. 2️⃣ Share Inspirational Stories Share inspiring stories of influential women in history or contemporary figures making a difference in your industry. Think: entrepreneurs, activists, scientists, artists, and more. 3️⃣ Ask Your Audience to Tag Their Favorite Women from Your Industry Encourage your audience to participate by tagging their favorite women in your industry. 4️⃣ Offer Special Giveaways for Women-Oriented Products Host giveaways or offer discounts for products or services specifically tailored for women. 5️⃣ Highlight Women-Owned Businesses Celebrate #CommunityNotCompetition by featuring women-owned businesses in your community. Share their stories, products, and services to promote support and recognition for their contributions. Happy #InternationalWomensDay !

🎨 From Creative Geniuses to Tech Visionaries - For 2024’s International Women's Day, we're shining a spotlight on the fearless females who transformed the advertising landscape. 🎉 📚 Take Mary Wells Lawrence, Susan Wojcicki, Sheryl Sandberg, and Bozoma Saint John—icons who continue to inspire generations! Want to learn about their stories? Read them here: https://ow.ly/pXOB50QIJgE #WomenInAdvertising #IWD2024 #EmpowerWomen #DiversityInMarketing #OnlineAdvertising #DigitalMarketing #InternationalWomensDay

Fun Facts about Jessica Pettitt, in this bonus episode of Uncopyable Women in Sales, find out Jess' answers to these questions! What did you want to be when you grew up? What’s something you want to do that you haven't yet? What's something you like about yourself? What's something about yourself you'd like to change? What's your favorite vacation spot? https://lnkd.in/dzwgFzJc #uncopyable #uncopyablewomeninbusiness #funfacts

It's National Business Women's week! A few facts: 📌 Women-owned businesses generate nearly $1.8 trillion in sales. 📌 Of privately owned companies, women own 40% of them 📌 Women employ almost 9 million people Recognize the women in business who you admire and give them a shout out on social media. Are they entrepreneurs, innovators, creators? How have they impacted your career? Learn more https://shorturl.at/gGmQL via National Day Calendar #BusinessWomensWeek #WomeninBusiness

Today, we honor the resilience, strength, and grace of women in our lives — mothers, sisters, partners, friends, and leaders. Let's celebrate the sheer power, beauty, and spirit of womanhood in all its forms. Here's to breaking barriers, making history, and paving the way for future generations of women and girls. #GenAI#Happy Women's Day!#First try with video!