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Is your business 'winning'? Is it striving for 'good enough' or reaching for greatness? Are you happy with your growth ('23 Vs '22), and energized by your 3-year projections? If you answered 'no' to any of those questions, it may be a good time to reflect on the effectiveness of your operating system (or implementing one if that is current void). This insightful post from Mark Sapienza is a must-read for anyone looking to elevate the revenue/profit, ROI and sellable value of their business. #okrs #businessgrowth #strategicalignment #exitplanning #ypo #vistage #entrepreneursorganization #entrepreneurship

Has Your Business Outgrown its Operating System? Time to Level Up with OKRs!   As a business leader, you've invested time, effort, and resources to implement a formalized system and processes to get you where you are. The commitment, diligence, and hard work have enabled your business to operate well. The question now, is whether the operating system that got you here is "good enough," or is it time to "Level Up" and unlock your business's true potential?   Consider these questions for you and your leadership team:   1.    Do you have Objectives or a collection of To-Do Lists?   Effective objectives go beyond mere tasks; they are: - Outcome-focused, emphasizing broader goals over specific tasks. - Strategic and high-level, providing direction for actions. - Longer-term, with a focus on achievements over an extended period. - Linked to broader goals and the overall vision of your business. - Structured hierarchically, creating a cohesive framework.   2. Is Your Organization Aligned? Are your teams working cohesively towards unified company objectives, or does each function operate with its own to-do list and deadlines?   3. Is Your System Designed for Stability or Growth? Does your current system focus on "improving what you have," or is it strategically designed to increase revenue, profit, and company valuation?   4. Does It Focus on being "Great" or Just "Good Enough"?   At Crews and Co., we partner with business leaders who crave more than just "doing things right" — those who aspire to "do the right things" at every level of their company. If your objectives resemble a to-do list and your organization yearns for strategic alignment, it might be time to consider OKRs (Objectives and Key Results).   OKRs are seamlessly integrated into existing operating systems to propel companies to unprecedented levels of revenue, profit, and valuation. We collaborate with leadership to align objectives with the "Why," "How," and the key results necessary for achievement.   If you're ready to transition from operational excellence to strategic greatness, implementing OKRs could be your next step.  

“Being an Architect rather than an Operator"of your business emphasizes the importance of focusing on the design and strategic aspects of your business rather than getting caught up in the day-to-day operations. As an architect of your business, you prioritize: 1.Big Picture Thinking: You concentrate on the overall structure and long-term vision, ensuring the business is aligned with its goals. 2.Strategy and Vision Development: You develop the overall strategy and vision for the business, guiding it towards a sustainable and successful future. 3.Systems and Processes Design: You create efficient systems and processes that streamline operations and can function without constant oversight. 4.Scalability: You design the business to grow and adapt to changing markets, ensuring it's well-positioned for expansion. 5.Delegation: By empowering others to handle daily operations, you can focus on strategic planning and leadership. 6.Innovation: You continuously improve and reimagine the business model, staying ahead of market trends and competition. 7.Leadership: Rather than managing every detail, you guide the company's direction and inspire your team. 8. Value Creation: You focus on ways to increase the overall value of the business, making it more robust and appealing to stakeholders. This approach allows you to work "on" the business, looking at how to enhance its structure and strategy, rather than constantly working "in" the business. This perspective can lead to greater growth, adaptability, and sustainability, ultimately freeing up time and resources for high-level decision-making and innovation.

Mastering the Org Chart: The Key to Scaling a Landscape Business from $1M to $30M If you’re serious about building a business that can grow sustainably and operate independently, the org chart isn’t just an afterthought - it’s a foundation. Here’s why: Clarity in Roles and Accountability: A well-defined org chart lays out exactly who’s responsible for each area - operations, sales, design, project management, customer service, back office - preventing overlap, reducing bottlenecks, and ensuring accountability to goals and targets for all aspects of the business. Scalability with Defined Processes: As you grow, complexity increases. With an org chart, you can implement standardized processes for each role, making it easier to bring in new team members, maintain safety, quality, and improve efficiency a without needing to micromanage. A metrics based approach makes this possible, adding people without metrics is a waste of money. Leadership Development: The org chart highlights where leadership is needed. Strategically building leadership layers allows you to bring in skilled managers and eventually executives, freeing you to focus on strategy, growth, and planning. It’s about building a team that can thrive without you because they know exactly what they need to do - the metrics guide them to success with your mentorship knowing what they are trying to achieve and how things are going at all times. Increased Business Value: To be saleable, a business must run independently. A clear org chart, with defined roles and a strong leadership team, shows potential buyers the stability and scalability of your business, making it a more attractive acquisition and making it easy for you to leave and move onto your next thing the day the check hits your bank (like me🚀) Adaptability to Market Changes: A structured org chart gives you the agility to adjust to market shifts - whether it’s adding a sales team for high-value targets or a dedicated maintenance manager as recurring revenue grows. In short, an effective org chart is your roadmap for growth. It allows you to allocate resources wisely, develop talent, and build a self-sustaining company that holds value beyond its founder - this a critical step in scaling and creating a saleable business in the landscape industry. Are you ready to put the pieces in place to scale your business? 🌱

Have You Conducted a “Pre-Mortem” of Your Company? • A Pre-Mortem is a comprehensive, existential evaluation of your business, including its components, design, dynamics, ecosystem, and functionalities. This assessment is conducted while the company is still active and thriving, not after it's too late. • This is an intellectual and high-level exercise that requires the involvement of your best thinkers. It demands extensive brainstorming sessions to fully explore the potential vulnerabilities and strengths of your organization. • If your internal team lacks certain intellectual resources, it's crucial to bring in external experts to complete your think tank. The caliber of this group will significantly impact the effectiveness of the pre-mortem analysis. • The pre-mortem process examines multiple aspects of your business, such as Purpose, Vision and Mission, Leadership, Organizational Structure (both real and ideal), Technology, Quality, Products, Customers, Compliance, and Finance, among others. • While evaluating these attributes, you can assign weights to each parameter and develop a comprehensive index, which I refer to as the “Survival/Mortality Index.” This index provides a benchmark for comparing the current state of the business with a desired standard.  • Crucially, this exercise also identifies and affirms the strengths your business commands. Recognizing these strengths allows you to leverage them strategically and build on your competitive advantages. • After completing the pre-mortem, the next step is to address the identified weaknesses and pathologies in your systems. This involves planning immediate, interim, and long-term strategies to rectify these issues. Remember: "A stitch in time saves nine"—taking proactive measures now could save your company in the future!

"Your Next Five Moves: Master the Art of Business Strategy" by Patrick Bet-David is a strategic guide designed to help readers sharpen their decision-making and planning skills in both business and life. Drawing from his own experiences as an entrepreneur, Bet-David emphasizes the importance of foresight, clarity, and strategic thinking. Here are ten key lessons and insights from the book: 1. Think Like a Chess Player: Bet-David uses the analogy of chess to illustrate the importance of strategic thinking. Just as a chess player anticipates their opponent's moves, successful leaders must think several steps ahead, considering potential outcomes and the actions of competitors. 2. Clarity of Vision: One of the foundational lessons in the book is the necessity of having a clear vision for your life and business. Bet-David emphasizes that a defined vision guides decision-making and helps prioritize actions. Clarity enables individuals to align their moves with their long-term goals. 3. Identify Your Next Five Moves: The central premise of the book is the idea of planning your next five moves. By breaking down complex situations into manageable steps, individuals can create actionable plans that lead to achieving their objectives. This method encourages strategic foresight. 4. Understand Your Strengths and Weaknesses: Bet-David stresses the importance of self-awareness. Understanding your strengths allows you to leverage them effectively, while recognizing weaknesses enables you to develop strategies for improvement or seek resources that compensate for them. 5. Know Your Competition: An essential component of strategic planning is understanding the competitive landscape. Bet-David advises readers to analyze competitors’ strengths, weaknesses, and strategies. This knowledge allows for positioning oneself advantageously in the market. 6. Build a Strong Team: The author emphasizes the significance of surrounding oneself with the right people. A strong team can provide diverse perspectives, skills, and support for executing strategic plans. Effective leadership involves recognizing and nurturing talent within the team. 7. Master the Art of Communication: Bet-David highlights that effective communication is crucial for executing strategies and leading teams. Clear, persuasive communication fosters collaboration and ensures that everyone is aligned with the vision and objectives. 8. Embrace Adaptability: In a constantly changing business environment, adaptability is key. Bet-David encourages readers to remain flexible and open to adjusting their strategies as new information or challenges arise. This agility can be the difference between success and failure.

Did You Know? 3 Surprising Facts About Task Delegation That Can Transform Your Business Delegation is one of the most powerful tools at a business leader’s disposal, yet it’s often underappreciated. Done right, task delegation not only improves efficiency but also drives business growth, enhances team morale, and contributes to a healthier work-life balance. Here are three surprising facts about delegation that can help transform your business. 1. Delegation Increases Business Success by Over 30% Studies have shown that managers who delegate tasks to their teams see up to a 33% increase in company growth rates compared to those who don’t delegate enough. By sharing responsibilities, leaders can focus on strategy, innovation, and business development—areas that have a greater impact on long-term success. 2. Great Leaders in History Mastered Delegation Delegation is a hallmark of many successful business figures throughout history. Take Steve Jobs, for example. Jobs wasn’t involved in every aspect of product design or marketing, but he trusted key team members to execute his vision. Similarly, Henry Ford famously delegated manufacturing processes, allowing his company to scale quickly while maintaining efficiency. These leaders understood that delegation allows them to harness the strengths of their teams, enabling more rapid innovation and company growth. 3. Proper Delegation Leads to Better Team Engagement and Innovation When done right, delegation isn’t just about offloading tasks—it empowers employees to take ownership of projects. This sense of responsibility leads to greater job satisfaction, higher engagement, and improved innovation. Teams that are trusted to handle significant responsibilities often perform at a higher level, creating a more dynamic and creative work environment. Reimagine Your Delegation Strategy If you want to drive your business forward, it’s time to rethink how you delegate. Small changes in how you assign tasks can lead to big results. Start by identifying areas where delegation could unlock more time for you to focus on growth and strategy. Delegation is more than a time-management tool—it’s a strategy for business transformation. By recognizing its value, you can create a more productive, engaged, and innovative team, setting your business up for long-term success.

Four Tips for Founder CEOs Looking to Scale Their Business Scaling a business is a challenging yet exciting journey for any founder CEO. Here are four essential tips to guide you through this transformative phase: 1. **Build a Strong Leadership Team** As your business grows, you can’t do everything yourself. It’s crucial to build a robust leadership team that can share the load and bring diverse expertise to the table. Delegate responsibilities and empower your leaders to make decisions. This distributed leadership approach ensures that your business can handle increased complexity and scale efficiently. 2. **Focus on Company Culture** Your company culture is the glue that holds everything together. As you scale, maintaining a positive and cohesive culture becomes even more critical. Invest time in defining and nurturing your company values, and ensure they are deeply embedded in every aspect of your business. A strong culture attracts top talent, boosts employee engagement, and drives long-term success. 3. **Streamline Processes and Systems** To scale effectively, you need to have robust processes and systems in place. Evaluate your current operations and identify areas where you can implement scalable systems. This might involve upgrading your technology stack, automating repetitive tasks, or refining your workflows. Streamlined processes reduce inefficiencies, improve productivity, and enable your business to grow without unnecessary friction. 4. **Measure and Adapt** Scaling requires continuous evaluation and adaptation. Set clear, measurable goals and track your progress against key performance indicators (KPIs). Regularly review your metrics to identify what’s working and what’s not. Be prepared to pivot or tweak your strategies based on data-driven insights. This agile approach allows you to stay ahead of challenges and seize new opportunities as they arise. By building a strong leadership team, focusing on company culture, streamlining processes, and continuously measuring and adapting, you can successfully scale your business and achieve sustainable growth.

Target Vacuum: The Silent Barrier to Organizational Success In the realm of business, there exists a phenomenon known as the Target Vacuum—a subtle yet pervasive force that impedes progress and stifles success. This vacuum is characterized by a perplexing gap between the efforts exerted by organizations and the outcomes they achieve. Despite diligent planning, resource allocation, and strategic execution, many companies find themselves falling short of their goals, unable to bridge this elusive divide. The essence of the Target Vacuum lies in its intangibility. It's not a tangible obstacle that can be easily identified or quantified. Instead, it lurks in the shadows of organizational structures, undermining efforts and sowing seeds of doubt and frustration. So, what exactly causes this vacuum to manifest? There are myriad factors at play, ranging from ineffective communication and misalignment of goals to lack of clarity in strategy and insufficient resources. It's a complex web of interrelated issues that often go unnoticed until they start to manifest in the form of missed targets, dwindling morale, and decreased productivity. Addressing the Target Vacuum requires a multifaceted approach. It starts with awareness—recognizing that the vacuum exists and acknowledging its impact on organizational performance. From there, it's about taking proactive steps to identify the root causes and implement targeted solutions. This may involve revamping communication channels to ensure clarity and alignment across teams, reevaluating strategic priorities to focus on high-impact initiatives, or investing in technology and infrastructure to streamline processes and enhance efficiency. But perhaps the most crucial element in combating the Target Vacuum is fostering a culture of innovation, adaptability, and continuous improvement. Organizations must embrace change as a constant and empower their teams to experiment, iterate, and learn from both successes and failures. In doing so, they can turn the Target Vacuum from a barrier into an opportunity—a catalyst for growth, innovation, and sustained success. It's a journey that requires courage, resilience, and unwavering commitment, but the rewards are boundless!

THE SECRETS TO A WINNING FUNCTIONAL STRATEGY Have you ever wondered why some businesses thrive while others struggle? The answer lies in their functional strategy A well-crafted plan can make all the difference between achieving your goals and falling short. 1.Start with Alignment Your functional strategy should be the backbone of your organization, supporting your overall business objectives. Ensure it aligns with your mission, vision, and values. This harmony will guide your decision-making and keep everyone on the same page. 2. Set Clear Objectives Don't be vague! Define specific, measurable, achievable, relevant, and time-bound (SMART) goals. Identify key performance indicators (KPIs) to track progress. Prioritize objectives based on business impact. 3. Know Your Strengths and Weaknesses Conduct an internal analysis (SWOT) to understand your organization's strengths, weaknesses, opportunities, and threats. Stay informed about market trends, competitors, and customer needs. 4. Excel in Your Function Optimize processes, develop core competencies, and foster innovation. Allocate resources wisely, assigning the right people, budget, and technology to drive success. 5. Leadership Matters Establish clear leadership, define roles, and hold individuals accountable. 6. Continuously Improve Regularly review and assess strategy effectiveness. Identify areas for improvement and implement changes. Don't let a lackluster strategy hold you back. Send a DM today to craft a winning and functional strategy for your business.