🎬 Behind the scenes into our international campaign for World Gym's 2025 international marketing, spanning over 300+ locations globally. We showcased World Gym's cutting-edge facilities and commitment to health and fitness, setting new standards in performance, community, and lifestyle. Incredible thank you to the @worldgyminternational team and the @worldgymquebec. Our team is thrilled to be your partner in the 2025 branding for all of 2025.
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🚀 The Importance of a Strong Brand Identity for Gym Owners 🚀 In the competitive fitness market, a strong brand identity is essential for gym owners. It sets your business apart, attracting the right clientele and fostering loyalty. A well-defined brand communicates your values, mission, and unique selling points, creating a memorable and consistent image. This clarity not only boosts member retention but also builds trust and credibility, leading to word-of-mouth referrals. Your brand identity is the foundation of all your marketing strategies, making it easier to promote services, engage with the community, and drive business growth. Invest in your brand and watch your gym thrive! 💪✨ Here are 5 Tips for Creating a Strong Brand Identity. Let’s grow your brand together! https://lnkd.in/eNFU_sjt #FitnessBusiness #BrandIdentity #sales #GymOwner #Marketing #BusinessGrowth
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How to Create a Strong Brand Identity that attracts loyal and new clients daily.
🚀 The Importance of a Strong Brand Identity for Gym Owners 🚀 In the competitive fitness market, a strong brand identity is essential for gym owners. It sets your business apart, attracting the right clientele and fostering loyalty. A well-defined brand communicates your values, mission, and unique selling points, creating a memorable and consistent image. This clarity not only boosts member retention but also builds trust and credibility, leading to word-of-mouth referrals. Your brand identity is the foundation of all your marketing strategies, making it easier to promote services, engage with the community, and drive business growth. Invest in your brand and watch your gym thrive! 💪✨ Here are 5 Tips for Creating a Strong Brand Identity. Let’s grow your brand together! https://lnkd.in/eNFU_sjt #FitnessBusiness #BrandIdentity #sales #GymOwner #Marketing #BusinessGrowth
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✨ Empowering Athletes Through Purposeful Branding ✨ Just read this awesome CNBC article about the Bandit Running project that’s decking out Olympic hopefuls with gear, even when they’re unsponsored. It’s a solid reminder of how branding can be so much more than just logos on useless stuff. In the promo products world, I’ve seen how a well-designed piece of gear can be more than just swag—it becomes part of someone’s story. That’s why I love what I do at DAS. Whether it's helping brands tell their story or supporting events that make a real impact, it’s about creating something that people actually want to wear and rep. If you’re ever looking to bring your brand to life or want to chat about how to make your next project stand out, hit me up. Always down to brainstorm ideas! ➡ https://lnkd.in/eyVz_P5z #Branding #PromoProducts #BanditRunning #OlympicDreams #CNBC
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Sports new brand building strategy has worked really well and created some surprising knock- on effects.
Rugby has become unlikely blueprint for future united nation
dailymaverick.co.za
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🚀 Unlocking Your Gym's Potential: Building a Strong Brand with Brandinc In the dynamic fitness industry, establishing a compelling brand identity is key to standing out and attracting loyal customers. But what exactly is a brand? At its core, a brand is more than just a logo or a tagline. It's the essence of your business – the values, the experiences, and the promises you deliver to your audience. And with Brandinc, you have the tools to craft a powerful brand that resonates with gym owners worldwide.
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🚀 Omega’s latest video campaign for the Paris 2024 Olympics is nothing short of spectacular! 🚀 The campaign turns the iconic sights of Paris into a thrilling sporting playground, showcasing athletes performing extraordinary feats at landmarks like the Arc de Triomphe and the Sacré-Cœur Basilica. From high jumpers to sprinters, the visual storytelling is both captivating and innovative. I’m genuinely perplexed why more people aren’t talking about this brilliant campaign. From a marketing standpoint, Omega has masterfully intertwined the essence of the Olympics with the grandeur of my beloved Paris. The use of scale and optical illusions creates a surreal yet inspirational atmosphere, making the video not just an ad, but a piece of art. As a marketing enthusiast, I see this campaign as a perfect blend of emotional engagement and brand positioning. Omega’s focus on precision and excellence mirrors the athletes’ dedication, creating a strong emotional bond with the audience. The exclusive soundtrack by French rapper SDM further amplifies the campaign’s impact, celebrating the theme of overcoming challenges and striving for gold. Omega’s role as the Official Timekeeper for the Olympics is highlighted with their cutting-edge technology, ensuring every moment is recorded with unrivaled accuracy. Their dedication to excellence has been evident since 1932, and this campaign beautifully reflects their longstanding commitment to the Olympic spirit. For anyone in the marketing and branding space, this campaign is a must-see. Omega has truly set a new standard for Olympic partnerships in 2024. #Omega #Olympics2024 #Marketing #Branding #Advertising #Paris2024
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Gymbox London just nailed it with their latest billboard campaign, and I’ve got to say – it’s pure marketing genius 🧠✨ The billboard simply reads “START” on one end and “FINISH” on the other. That’s it. No fluff, no fancy visuals – just two words, but it says EVERYTHING! Why is this brilliant? Because it captures the essence of fitness in its simplest form: getting from start to finish. It’s clever. It’s minimal. And most importantly… It speaks directly to the everyday grind of anyone working out. Whether you’re running a marathon or pushing through that last set at the gym, the message resonates… JUST KEEP GOING 🏁 Gymbox has taken something so basic and turned it into a powerful reminder of why we show up every day. It’s all about the journey from the starting line to the finish line. Marketing done right 👏 Well done to Rory McEntee & the Gymbox team for a fantastic execution. #GymboxLondon #MarketingMasterclass #StartToFinish #FitnessJourney #CreativeAdvertising #MinimalistMarketing
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Olympic marketing is proving to be a high-stakes landscape where brand success is being determined on a global stage. As we watch, it’s apparent that strategic agility is crucial. Brands must navigate political and cultural complexities, sponsorship rules, and prepare for the unexpected. While the Olympics offer unparalleled exposure, success requires more than visibility. The true challenge is transforming these events into lasting impact. As the world watches, how will brands turn the Olympic spotlight into long-term value? Adweek covers this story in-depth: https://bit.ly/3ywDoRV #Branding #BrandStrategy #Paris2024
Brands, Expect the Unexpected When Participating in Olympics
adweek.com
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I've noticed a surge in posts lately, where companies are offering freebies if an athlete wins a medal at the Paris Olympics. It’s disheartening to see brands resorting to such gimmicky marketing tactics, seemingly desperate to latch onto someone else’s hard-earned success. This might be one of the lowest points in their business journey, where their own brand value appears so diminished that they need to ride on the coattails of larger, more recognized entities. If these brands truly cared about making a difference, they would invest in nurturing the athletes' journey, supporting them from the ground up, rather than just basking in the glory of their achievements. Sponsorship should be about contributing to the making of a champion, not merely reaping the benefits of their victory. #ThinkStrategically #BusinessInsight #MarketingEthics
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🏁 Passion drives connections! 🏍️ The bond between fans and their favorite sport and riders runs deep, creating a unique emotional connection. Brands and businesses can tap into this powerful affinity to reach new consumers and drive engagement. By aligning with the excitement and loyalty of fans, businesses can forge meaningful connections that resonate beyond the track. It's more than just sponsorship; it's about being part of the community and embracing the shared passion for the sport. From gear and accessories to lifestyle products and beyond, there's endless potential for brands to connect with a diverse audience. Let's explore new avenues and harness the energy of sports fandom to drive meaningful brand connections! #SportsMarketing #BrandEngagement #FanConnection 🚀
Fans prefer brands that sponsor the sport they support. - 2 reasons why this happens - Do you know that sports sponsorships play on 2 key aspects of our psyche? ・Affective components ❤️ ・ Cognitive components 🧠 𝟭. 𝗔𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 We feel a special loyalty to a brand just because they sponsor our favourite spor/team/athlete. That's the affective magic at work, creating a positive emotional bond between you and the product through your love for the team. → Brands that engage with us emotionally win over others. 𝟮. 𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 The characteristics, values, and qualities we admire in our favourite sports/team/athlete begin to merge with the brand. Over time, the resilience, passion, teamwork, and all the values we associate with the team become synonymous with the product itself. In essence: 𝗦𝗽𝗼𝗿𝘁𝘀 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝘀𝘁𝗶𝗰𝗸𝗶𝗻𝗴 𝗹𝗼𝗴𝗼𝘀 𝗼𝗻 𝗮 𝗰𝗮𝗿. ↳ It's a sophisticated strategy that intertwines our emotions and perceptions with a brand, leveraging our deep-rooted sports affiliations to foster loyalty. ----------------- By stimulating positive emotional ties, sponsorship bonds with the consumer's cognitive structure, leading them to engage in desirable behaviour. 𝗠𝗲𝗮𝗻𝗶𝗻𝗴 → 𝗣𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲 This is why sport sponsorships are effective to gain brand loyalty. P.S Do you know that over half of MotoGP fans consider sponsors’ products and services more favourably? #motorsport #professional
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Great Work ! THANK YOU GUYS 👏 🔥