Entrepreneur Forge 360’s Post

“Your product is still 5 years away from being market ready???? Are you kidding?” Hearing this question is a gut punch for founders and leaders in the entrepreneurial space. Yes, ideally, you are only pitching or meeting with folks who understand that healthcare is long game. But even for those who understand, defining the “long game” is not quite understood. And I get it. How do you sell a product before it’s ready to be sold? How do you sell a vision before you’ve fully envisioned it? + You don’t have approval to sell + You aren’t clear on the structure of reimbursement + You don’t know when the pilot will begin + You haven’t yet secured your anchor investor The one thing you DO know is that you are thinking about the problem in entirely different ways than before. You are a building a solution that will work - but only with patience and creativity. And THAT is the only thing you can sell. So yet, you are AT LEAST 5 years away from selling your product. But when that happens, you know all the top players will want to be in your corner. The challenge is… how do you communicate the value and opportunity of something you can’t quite explain?? You write a story - you design a dream - and you make people feel like their only option is to join. To get started today, join the waitlist for Engineer your Foundation, The Digital Workbook. (Link in the comments below) ———————————— Build with 15+ years of communication expertise, The Digital Workbook is a step-by-step manual with more than 25 templates, guiding leaders, founders and writers through the process of building their own messaging foundation. Ready to raise funds, grow revenue and finally communicate your value with ease? Join the waitlist today! 



“Your product is still 5 years away from being market ready???? Are you kidding?” Hearing this question is a gut punch for founders and leaders in the entrepreneurial space. Yes, ideally, you are only pitching or meeting with folks who understand that healthcare is long game. But even for those who understand, defining the “long game” is not quite understood. And I get it. How do you sell a product before it’s ready to be sold? How do you sell a vision before you’ve fully envisioned it? + You don’t have approval to sell + You aren’t clear on the structure of reimbursement + You don’t know when the pilot will begin + You haven’t yet secured your anchor investor The one thing you DO know is that you are thinking about the problem in entirely different ways than before. You are a building a solution that will work - but only with patience and creativity. And THAT is the only thing you can sell. So yet, you are AT LEAST 5 years away from selling your product. But when that happens, you know all the top players will want to be in your corner. The challenge is… how do you communicate the value and opportunity of something you can’t quite explain?? You write a story - you design a dream - and you make people feel like their only option is to join. To get started today, join the waitlist for Engineer your Foundation, The Digital Workbook. (Link in the comments below) ———————————— Build with 15+ years of communication expertise, The Digital Workbook is a step-by-step manual with more than 25 templates, guiding leaders, founders and writers through the process of building their own messaging foundation. Ready to raise funds, grow revenue and finally communicate your value with ease? Join the waitlist today! 



As a founder, you always feel like you're not doing enough. The job is enormous and you are comparing your position today against the ultimate vision you have set yourself in 5 or ten years time - perhaps a vision that is not immediate to most around you. But, sometimes it's worth remembering what you have achieved. In WorkTripp's first year, while building our product and community, we: Generated hundreds of thousands of pounds for quality delivery partners out there - often small, family run businesses who are doing amazing work. 📈 Built up dual revenue streams with 🏙️ 70% Marketplace Commission and 🔄 30% Subscription Services. And, with more offsites happening, and with more insights from us, customers keep coming back, exploring this incredible ecosystem of venues, executive coaches and facilitators to do their best, deep work together. There's SO much further to go. One foot in front of the other... #StartupGrowth #InvestmentOpportunity #B2BSaaS ---------- WorkTripp is the offsite platform for growing teams. We are raising funds with EIS available. Join our lead investor and strategic angels in shaping the future of work. Reach out to learn more!

In today’s fast-paced wellness and self-help industry, finding new income opportunities and reaching more clients can be challenging—especially if you’re not already a six- or seven-figure business. But there’s a strategy that can help you break through these barriers: Joint Ventures. Collaborate with like-minded professionals, reach new audiences, and offer unique solutions—without reinventing the wheel. Drop a comment with "JV" if you want my Joint Venture Blueprint to get started! . . . . . . . . . . . #JointVentures #GrowYourBusiness #ExpandServices #IncomeOpportunities #CollaborationWins #BusinessGrowth #EntrepreneurialMindset #WellnessBusiness #PersonalDevelopment #JVBlueprint #BusinessStrategy #SuccessCollab

Join us for our webinar on why personal branding matters for Venture Capital GPs!

📣 #VC pro tip — in today’s market, marketing is no longer a vanity expense. it’s a crucial and imperative strategy to stand out from the competition and effectively engage your core constituents. as such, don’t miss this opportunity to learn from two of the best:

This week’s #mondayinspiration comes from Susa Horvath, Communications Manager and Pitch Deck Saga writer at Vision Health Pioneers Incubator! As our cohort nears its conclusion, engaging with investors becomes increasingly vital. What's the best tool to present or share? The mystical pitch deck—a journey of constant revisions and contrasting advice. In workshops, events, and beyond, everyone's got an opinion. And let's be real, they're often polar opposites! I've learned through exhaustive effort that trying to satisfy everyone is an impossible task. But now I share a secret weapon: AddedVal.io team's pitch deck review service is a sanity saviour! Thanks Arnas Bräutigam! But after every investor or advisor meeting, the deck seems to shape-shift. Here's what I've learned until now from my Never-Ending Pitch Deck Saga! 1. Your deck is NEVER done. 2. Create deck puzzle pieces for different situations. 3. Know your audience; tailor decks for health insurers, investors, impact investors etc. 4. Feedback is like a buffet - as I learned from Arvid Nienhaus; pick what serves your taste. You can't please everyone—trust me, I've tried! We share an insights table below from Sebastian Janus to see who thinks what about pitch decks. Share your pitch wisdom below! #startup #pitchdeck #pitch #investors #fundraising #pitchevent #healthtech

You’ve just raised over 100 million euros in your series B round. What’s next? I’m working with a CEO who’s faced with this very question. For them, the answer is clear: refining their company story. Because a company story is never finished, it’s a living project—evolving as the company matures and takes its big idea to the world. But here’s the challenge: The expectations of your audience shift with every milestone. The story that helped you fundraise for Series A—rooted in your vision and early proof of concept—won’t resonate the same way now. The focus shifts. Investors are no longer just excited by your idea; they want to see progress. Are you delivering on your promise? Have you surrounded yourself with a stellar team who can make your science a commercial success? And it’s not just about investors anymore. As you scale, you’ll need to engage new audiences—whether industry partners for critical alliances or positioning your company for a future merger or acquisition. And what about the world out there? What has changed that makes your proposition even more valuable now? This is why your narrative—and the tools you use to share it—must evolve. Are your branding assets conveying your professionalism and credibility? Is the story you pitch in the boardroom consistent with the one you share on your website or LinkedIn? ➡ The company story is the company strategy, and as CEO, it’s your responsibility to ensure it grows with you. ❓ How about you: Are you making sure your company story reflects where you are now? #CEO #fundraising #story #VCs #health

What they think but never say... I spend a lot of time here opining on the sales & marketing hacks when helping funds & firms raise capital. But, looking back through my post library, I realise I forgot to discuss with you perhaps the most important of all. Let me share a very short story to illustrate. A few years ago I was referred to an early stage tech company in the health field. Just scratching beneath the surface of this firm was enough to get the hairs on the back of my neck standing. Loved the product & all the early video calls ticked all the boxes. We sealed the deal & started work on an investor day in the US for them. And then it went wrong, train wreck wrong. The guys met me at the airport, our first face to face meeting. We got to work back at their loft style offices downtown, met the team and my concerns deepened still further. Intellectually world class, friends & family round successfully closed, great prior seasoning in the same field but what should have been a done deal for Series A was proving tricky for them. To a man & woman, the pitch bench, the senior leadership squad all showed the tell tale signs of sleeping at the office, eating junk, possible relying on a substance or two to keep going & the coolest office fit out in healthcare omitted, evidently, showers for the team! At that moment, I knew I couldn't place them without root & branch change. they were pitching healthcare and looked about as healthy as President Biden in a TV debate. Even if they were pitching manufacturing, investors would conclude within the all important first 60seconds that these guys were struggling to steward themselves, never mind, other people's money. Meetings over, time wasted, recriminations started. No doubt you see all the content on here regarding big cahuna names waking at 0400 and bounding into their plank routines before hitting the shower at 0500 and starting calls at 0600. Respect, but as a middle aged man breathing in coffee like it's air & carrying too much timber around with me everyday, I'm certainly not here to preach about health is wealth. But, folks, we do have to face up to the fact that if you are raising capital as an early stage fund or firm, your investor is buying mostly into you & your team. Not your fund, not your strategy, not your innovation or product. YOU. Most us are not Olympic athletes, but let's be our best possible selves in front of investors, every time, on time. Rinse & repeat. Agree? Aucta William Davies David Craig

Have you considered the impact of your brand strategy on securing your next raise? It's a key element in showcasing to investors how your company communicates with and captivates your customers. Don't overlook the potential of your brand in setting your business apart and making a lasting impression. ( Monzo orange card anyone?) Join us on the 25th of May for a coffee and croissant to hear top tips from the Boldspace | B Corp team, the awesome Jonathan Keeling ex Chief of Growth at CrowdCube and me! We'll be discussing:  ◾ How to ensure brand strategy lives up to business strategy   ◾How to leverage investor psychology within a funding strategy  ◾How to create and maintain buzz and momentum optically  ◾How to use data and analytics to craft the best case   To RSVP, get in touch with the events team at events@boldspace.com #SeriesA #Funding #ScaleUps