Entain’s Post

#MLTInsights: The summer of major events has come and gone, leaving behind a trail of unforgettable moments and prominent brand sponsorships. But which sports are capturing the hearts of German fans and fostering the most positive brand perceptions?   Our Market Landscape Tracker delved into this question, surveying fans about their views on sponsors in their favorite sports.   Key findings 👇: ➡️ Tennis fans consistently express a more positive outlook on sponsors. 🎾 ➡️The NFL is challenging traditional sports in terms of brand perception. 🏈 ➡️ While F1 sponsorships typically don’t come cheap, they hold the potential of a high reward for your brand. 🏎

In my latest blog, I discussed the power of nostalgia in fan engagement. Here are three examples that I explored: 🟢 Major League Soccer Archive Third Kits: Classic designs from the league’s early days bring back fond memories and celebrate big milestones, boosting fan loyalty. 🎮 Electronic Arts (EA) College Football 25: The return of this beloved game rekindles childhood memories, combining old favorites with new features to appeal to both veteran fans and newcomers. 🏆 AFC Ajax's Trophy Melt Campaign: Ajax melted their 2020-21 Eredivisie championship trophy to create stars for season ticket holders, blending history with modern fan appreciation and creating a sense of exclusivity. By tapping into nostalgia, organizations can create strong emotional connections and foster deep loyalty. Check out my blog for more insights!

Check out my latest article for BVM Sports!

🏟️ In football, every fan counts! ⚽ At Data Talks, we're proud to help clubs of all sizes, from top leagues to grassroots, achieve their goals. Our platform empowers clubs to boost fan engagement, drive revenue growth, and create unforgettable experiences for supporters through data-driven insights. Discover how Fortuna Köln, a historic club in Germany's Regionalliga West, boosted ticket sales by an incredible 83% through inventive last-minute campaigns with Data Talks. Their journey of fan engagement, data-driven strategies, and revenue growth shows that with the right tools, every club can thrive. Fortuna Köln's success story is a testament to the transformative power of data. By leveraging our platform, they not only increased ticket sales but also deepened their connection with their fan base. Whether you're in the top leagues or the grassroots, Data Talks is here to help you navigate the ever-evolving landscape of modern football. Join us in celebrating their success and learn how we're helping clubs across the football pyramid grow. Read more about this inspiring collaboration and discover the full story here 👇 👇 https://lnkd.in/g86kGesD

🏈 Could flag football contribute to the global growth of the NFL? 🏈 📢 News broke earlier this week that the NFL and the International Federation of American Football are considering launching an elite Flag Football league. 🏟 With Flag Football confirmed as an event for LA28, the two organisations see an elite league as a great way to promote the sport ahead of the Summer Olympics. 🏅 Over the last few years, flag football has become more prominent, with the NFL promoting the non-contact version of the sport within the Pro Bowl Games event. 🗺 Unsurprisingly, some of the key markets in discussion for hosting a flag league or events also mirror the NFL's key strategic growth markets, such as Germany, the UK, China, and Australia. 📈 We have seen the success of initiatives like Jag Tag have a significant impact at the grassroots level, which resulted in creating more fans of the sport. 🎯 Do you see a pro flag league working, and are there any other sports the NFL and IFAF can learn from? #sportsbiz #nfl #LA28 

Our game preview will let you know who and what to watch in this Panthers matchup.

Our game preview will let you know who and what to watch in this Panthers matchup.

Our game preview will let you know who and what to watch in this Panthers matchup.

Our game preview will let you know who and what to watch in this Panthers matchup.