Traditional economics assumes that people are highly rational and often predictable decision-makers. Behavioral economics challenges these assumptions. With this choice-based analysis we are currently addressing the dimensions of: - Overconfidence - Herd behavior - Loss aversion - Capital Attachment - Intention / Behavior Gap - Counter-Intuitive needs - General Financial levers We are steadily gaining confidence in our results. So far, they represent a scenario that is very intriguing, yet even more abundant in opportunities for the industry. Complete the questionnaire to help us! Here's the link: https://lnkd.in/dga98eMy Lumina Consulting Agency . Consulting, Gen-Z style in H-FARM College .
Have you ever wondered if you’d prioritize management fees over returns when choosing an investment? And if faced with a choice, would you prefer a more liquid option or a more sustainable one? At Lumina Consulting Agency, in collaboration with H-FARM Business School, we're using conjoint analysis to reveal what Gen-Z values in financial products, helping us understand the trade-offs young investors prioritize. For this study, we created a survey in Italian aimed specifically at Italian gen-Z investors. The survey includes 10 questions, each presenting three different investment scenarios with different combinations of factors like risk/return, ESG criteria, and management fees. By asking respondents to select their favoured scenario in each case, we can identify the features that influence their choices. Support our conjoint analysis by sending it to friends and relatives. https://lnkd.in/duuvtRjp It will only take you a few minutes to respond and your help will be precious to us, as we will create a complete picture of how our generation uses its finances.
