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The Christmas lights are on 🎄, the weather is cold and crisp ❄️ and everyone is starting to reflect on the year passed. 📝 I like to take this time not just to look back on the year, but also to look to the future and think about what the new year will bring. So here are some of my predictions for 2025... ✨ 🇺🇸 Europe has been looking to the US market, with companies expanding internationally and smaller businesses prioritizing the US due to ongoing MDR/IVDR challenges. This has fueled a need for professionals with US expertise - a trend set to continue into the new year, with an emphasis on 510(k)/PMA/de novo pathways over CE marking. 🚀 Strategies for the new year include innovation and significant investment in new product development. Expanding product portfolios - whether through NPD or acquisitions - is taking front and centre. This shift will drive strong demand for QARACL experts with hands-on experience in the development phase of the product lifecycle. 🤖 Buzzword of the year, AI/ML, continues to dominate heading into 2025, with companies exploring off-the-shelf solutions, custom tools and AI-driven devices. But something that has been bubbling a bit more quietly has been sustainability, until now... 🌍 Industry leaders are increasingly talking about how sustainability is rising rapidly as a standalone priority, set to play a major role in 2025 strategies. Let me know your predictions for the new year in the comments below! 💭 #medtech #2025predictions #2025trends