Elbongürk Design’s Post

One quick branding element that loads of breweries seem to forget about… Ever wonder what makes some breweries instantly recognisable, even if their name isn’t plastered all over their message? It’s not just their logo or colour scheme—it’s their tone of voice! Surprisingly, this is a secret ingredient that loads of breweries overlook in their branding. Think about it. If you came across a piece of text with no brewery name attached, could you tell who’s speaking? For most breweries, the answer is probably no. But imagine being so distinctive that people know it’s you just from your words—that’s powerful branding! **Here’s a Fun Tip:** If your brewery were a celebrity, who would it be? Pick someone with a voice that really stands out, like Ryan Reynolds or Sir Ian McKellen. Not exactly mimicking their voice, but think about the vibe they give off. What makes them unique? Is it their humour, their elegance, or maybe their boldness? **Why Does This Matter?** Creating a unique tone of voice can set your brewery apart in a crowded market. It’s not just about what you say, but how you say it that can resonate with your audience. And the best part? This doesn’t cost a penny. If your brewery were a celebrity, who would it be? Drop your thoughts in the comments below … #BreweryBranding #MarketingTips #CraftBeer #BreweryLife #BrandPersonality

In the craft beer world, where a new brewery seems to sprout up every day, a fresh logo alone won’t set you apart. Join the Brand Weaver in this rollercoaster presentation designed specifically for brewery owners ready to dive deeper than mere aesthetics. Discover the core differences between a simple redesign and a full on rebrand. This session will guide you through the key top five strategies to keep in mind when rebranding your brewery. More importantly, we’ll explore the tangible benefits and real results a successful rebrand can deliver. Learn how to not just refresh your image, but how to resonate with beer lovers in a way that sustains and grows your business. Don’t miss the chance to transform your brewery from just another name in the market to a standout brand. There are few certainties in life: birth, death, taxes, and The Brand Weaver (Tim) overthinking his bio until it almost implodes. Yet, here’s a bio! Born in a lab under the watchful eyes of mad scientists (think wild grey hair and maniacal laughs), The Brand Weaver was an accidental result of an experiment gone slightly awry. Instead of better buttering toast, they created a branding guru. Emerging from his test tube amidst a dazzling explosion, The Brand Weaver was destined to help businesses dominate their markets. With over 15 years of experience and a client list featuring big hitters like DC Comics, Warner Brothers, and Kamado Joe, he’s mastered the art of captivating audiences and crafting standout brands—think a Cannibal Corpse fan at a Harry Styles gig! Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference. Join us in-person for CBP Connects San Diego Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at http://cbpconnects.com/

Why rebrand your brewery when things are going well? ⁠ ⁠ —⁠ ⁠ NoDa Brewing (one of North Carolina's largest, most beloved breweries) was defying industry trends and growing over the last several years. ⁠ ⁠ But they had a sense that things could be better: That their positioning could be more succinct, that their packaging could tell a more cohesive story and work harder in retail, that they could reach out to new drinkers without losing sight of their long time fans. ⁠ ⁠ This is a solid brief, but with a lot at stake. If you mess this sort of brand refresh up, all that precious momentum you’ve got going grinds to a halt. ⁠ But if you get it right, you’re in a position to keep growing no matter what the world throws at us over the coming years.  ⁠⁠ —⁠ ⁠ NoDa was gracious enough to let us share all the behind-the-scenes thinking and work that went into making their refresh happen.⁠ ⁠ This was a fun project all around, that included travel, competitive set audits, Brand Strategy, a subtle identity evolution and a big swing on packaging. ⁠ ⁠ Crack open an ice cold Hop Drop and read the entire case study. (Link in comments)

CODO Design's 2024 Beer Branding Trends Q&A Podcast is out now, and it’s a fun one. Some hot takes in here, including cannabis vs. beer, Bud Light and nailing the craft lager positioning challenge. And some more useful, measured conversation around Brand Architecture, building lifestyle brands, NA products and M&A / PE work in beer. > Links to listen in comments. — Here’s a full run down of the questions: 1. Can a smaller brewery *actually* pull off a craft lager brand? 2. What’s the best packaging format for Hop Water? 3. What does the beer industry look like in 2030? (Hot takes only.) 4. Is fudging a beer’s style as a positioning tool disingenuous? 5. Do you have any thoughts on the Bud Light controversy? 6. Should we feature awards (GABF, World Beer Cup, etc.) on our packaging? 7. No mention of Cannabis in your report??? 8. What are the downsides of building a contract brewed, lifestyle brand? 9. Do you think we’ll see more private equity in the beer industry over the next few years as there are deals to be had? 10. White Claw NA: Stupid or brilliant?

Aaaaaand we're live! ⁠ ⁠ CODO Design's 2024 Beer Branding Trends review is out today! This report gives you a deep dive look (more than 23,000 words) at what's shaping the beer industry right now. We cover dozens of topics we're seeing in our fieldwork across the country, including: - Rebrands & refreshes: Why are breweries rebranding right now?⁠ - An exciting rise in brewery content marketing⁠ - How to build a Lifestyle Brand⁠ - The shifting role of beer styles (as a positioning tool)⁠ - How to produce better merch⁠ - How to improve your hospitality program⁠ - How to scale the "Sub Brand Ladder"⁠ - Hop Water (+ other NA beverage opportunities)⁠ - Hard Cider (an overlooked opportunity?)⁠ + ⁠A fun collection of package design trends⁠ ⁠ And as a special bonus, Beer Branding Trends Newsletter subscribers (currently more than 7,500 beer industry pros) will receive x4 exclusive issues, including:⁠ ⁠ 1. Defining your Brand Equity: Fast & Slow⁠ ⁠ 2. The Regional Brewery Playbook⁠ ⁠ 3. A Quick & Dirty Guide to Co-Branding⁠ ⁠ 4. The Year of Lager?⁠ Read the article here (link in comments).

In a rapidly shifting market, breweries face the challenge of adapting to survive. This talk explores how thoughtful, strategic branding and package design can be a lifeline, helping breweries make the right moves to reach their target audience. We’ll discuss the value of brand audits to leverage existing equity, identify smart improvement areas, and make informed decisions on hiring the right designer. Discover how investing in design—even when budgets are tight—can strengthen brand presence, foster connections, and ultimately help breweries thrive in the new economy. Key Takeaways: -Harness Brand Equity Through Audits: Learn how a brand audit can uncover hidden value, helping you make strategic, equity-driven decisions for cost-effective growth. -Identify Smart Improvement Areas: Discover ways to prioritize brand elements that deliver the most impact, ensuring every design choice maximizes value in a tight market. -Select the Right Design Partner: Gain insight into what to look for when hiring a designer, ensuring they understand your brand’s goals and can create targeted, audience-focused designs. -Design as an Investment, Not an Expense: Understand how thoughtful, strategic design can become a powerful tool for connection and longevity, positioning your brand to thrive through market transitions. Elbongurk Design is a boutique branding and package design agency focused on the food and beverage space. Elbongurk is dedicated to helping brands make a lasting impression through standout, compliant, and market-ready packaging. Elbongurk's founder, Jillian, brings a unique blend of real-world and academic expertise. Before launching Elbongürk, she spent nine years as a tenured professor at a NASAD-accredited university, where she taught brand and package design, product systems, and brand identity. With a background in designing for well-known retail brands like Pottery Barn, Target, and West Elm, she understands the demands of bringing a vision to life in the competitive retail environment. Jillian has also shared her insights at the Craft Brewers Association conference and on industry podcasts, covering topics from beer branding to impactful packaging design. Stay up to date with CBP: https://lnkd.in/eV9eBDUc

🍽️ Rebranding a restaurant? Here’s where it all begins This week, we shared our rebranding story, and now we're taking it a step further with Part 1 of our new video series: The Basics of Branding for Restaurants! 🎥 In this first episode, we cover the essential first steps to building your restaurant's brand identity: 1️⃣ Understand your mission 2️⃣ Define your vision 3️⃣ Know your core values These foundational steps are key to setting the stage for a brand that resonates with customers and stands out in a crowded market. Stay tuned for part 2, where we’ll explore the next phase of brand development! 😁 Don't forget to follow #yummygrowth for more restaurant marketing education! 👉 Ready to make your restaurant unforgettable? Let’s bring your vision to life. Contact us today and let’s get started! 🧡👨🏼🍳 #restaurantmarketingtips #marketingstrategies #restaurantmarketing #yummy #restaurantowners #restaurantmanagers #food #graphicdesign #restaurantmarketing #branding #rebrand #brandidentity #design #branding #foodindustry #reviews #marketingresults #transformation 

🍻Hey, beer brewers! Let’s talk about how we can turn your beer labels into brand ambassadors. Be Bold, Be Seen: Your beer needs to shout "I'm the one you want!" in a crowded market. Creative Canvas: Let's create a label that tells your tale. Marketing Powerhouse: Your label isn’t just decoration—it’s a marketing tool. A high-quality, custom label boosts brand recognition and makes your beer the talk of the town. Ready to give your beer the label it deserves? Let’s make it happen. https://bit.ly/3XLjEnQ

How can restaurants successfully execute a rebrand? Spoiler: It's about a lot more than a catchy new name. Here's a look at how avo and Zoup! Eatery went about updating their brand identity. Insights from Alessandro Biggi and Kelly Roddy💡

We’ve got you covered! ✨ Watch as we tailor communication styles for different vibes. From Tomo’s sophistication to Rreal Tacos’ easygoing charm, we craft unique stories that fit your brand. Ready to elevate your brand’s voice? Let’s make it happen! 🚀 #SocialMediaMarketing #SocialMedia #MarketingAgency #BrandIdentity #Brand #Restaurant #RestaurantMarketing