Effie Awards South Africa’s Post

🌟 We're excited to announce: 𝗲𝗳𝗳𝗶𝗲 is on board! 🚀 No matter where you go or what you do, effie is your constant companion. At the office, in meetings, as a jewelry replacement, and even while observing the growth of our plants – effie is always there. Recently, we announced that effie is part of our new solution and will tackle your challenges. But how exactly will effie do this? What do you think? Discover with us how effie supports and inspires us in our daily lives. Stay tuned! #newsolution #effectiveworld #digitalmarketingagency #digitalmarketing

We’re the Agency of the Year at the 25th Effie® México! 🥇🎉 This award is proof that when creativity and strategy come together, great things happen. To our team, partners, and the brands who inspire us every day – thanks for believing in us! 🏝 ____ About: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals.

This year, Andrii Krolenko, Managing Partner of Forward Media, received an honorary invitation to serve as a jury member in the second round of Effie Awards. This marks an important milestone in his career 💼 How does he define true effectiveness, and why does Andriy favor commercial campaigns over social ones? 🤔 Want to learn more about his evaluation approach and personal preferences? Read the full version via the link ➡️ https://lnkd.in/ewYajC9d

As mentioned, on Wednesday I had the honour of being on the judging panel for the Effie Awards 2024. It was a fantastic time spent with some incredible people hugely experienced in and passionate for effectiveness and seeing good work. It was good to see some familiar faces, albeit briefly and the flat screen version of them, as well as reviewing a very high calibre of awards entries. As promised, here are my top 3 observations of how to write a good paper based on my experience judging: 1. A well written, structured paper that flows from section to section is worth it's weight in gold. 2. Don't unnecessarily do your paper a disservice. It's worth paying attention to the category you are entering and making sure that aligns to how you have written the paper. 3. Be 100% clear on the results and how they match up against the objectives of any activity, and make the results easy to understand. Good luck to all entrants! #EffiesJudging #MarketingEffectivenessObservations #EffiesAwards2024

🎉 And the award goes to… ME! 🎉 I didn’t make Adweek’s power list. I didn’t snag a Clio (again). And I wasn’t invited to the fancy table where the industry greats get to celebrate each other in the same room. But today, I’m doing something revolutionary: I’m giving myself an award. So without further ado, I present: 🏆 The “Mastermind of Strategy & Culture” Award 🏆 For consistently showing up, staying rooted in culture, building meaningful partnerships, and navigating this wild world of media, marketing, and influence like the boss I am. Oh, and for doing it all with a finesse of strategy, a lot of heart, and my signature flair. It’s easy to get caught up waiting for others to recognize your brilliance. But today, I challenge you to join me: 💡 What’s your award? 💡 Name it. Claim it. Celebrate YOU. Let’s start a trend where we acknowledge our wins, big or small, and inspire others to do the same. Use #SelfAwardSeason so we can cheer each other on. Because let’s be real—sometimes the only person who truly sees all the work, sweat, and magic is YOU. And that’s more than enough to deserve an ovation. Your turn. What award are you giving yourself today? 💫 Disclaimer: No shade to those who’ve won the more traditional industry awards—y’all are obviously crushing it!

Are you, or your company, shortlisted for any awards this year? Here are our top tips to make the most of your time in the limelight 🌟 #PRtips #marketing #awards #marketingtips

With the news that Ascential has acquired Effie Worldwide to become a stand-alone initiative within Cannes Lions International Festival of Creativity, there is further evidence that awards in the advertising sector are beginning to be held to higher scrutiny by those who invest heavily in entering. 🦁 🏆 “The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked. All enlightened businesses know that creative, effective marketing drives growth," explains Philip Thomas, CEO of Ascential. Proving return on investment is something marketers are constantly being questioned about, and that is reaching as far as the plethora of industry accolades that always seem to be handed out. Entries into the Effectiveness category for Cannes Lions this year hit an all-time high too. Dani Gibson spoke with industry executives to understand how and why the perception of industry awards are changing and what they mean to different people. Thanks to Simon Cook, Laurent Simon, Matthew Waksman, Susie Walker, Pablo González de la, Guy Melzack and Brent Nelsen for sharing their thoughts too. I shall paste the URL in the comments below for you to read via Creative Salon Worldwide for free. 👇 #CannesLions #Effieawards #advertising #marketing #business #awards

There are less than four weeks left to get your entries in for 2024's Effie Awards. If you have stand-out campaigns from the past year that smash their objectives, submit them soon to take advantage of on-time entry pricing. On-time entry deadline: 5pm AEST, Monday 16 May. Award & category info 👉 https://bit.ly/49VzTlb #EffieAU2024 #advertisingeffectiveness

The #EffieEurope winners were revealed yesterday, and our very own Vera Sidlova also took the stage to share the secrets behind their effective creativity based on Kantar analysis. Curious about the "5C's" that helped these winners forge strong connections with their audiences? Check out the report below ⬇️ https://lnkd.in/gC_-U9v4

It's time for our weekly question for event marketers! This week, were looking at purpose vs function in exhibit designs. Let me know what you think of the content! #events #eventmarketers #tradeshows #booths #exhibits #IMEX #NBAA #KBIS #CES #IBS #ICSC #InfoComm #OFC