Good job Yudong!
The best way to truly understand a new market before making business decisions is to immerse yourself—set foot on the ground, engage with the locals, taste the food, and absorb the culture. However, for many small businesses and start-ups, this level of immersion isn't always possible due to limited resources. That’s where the power of the internet comes in, offering incredible tools to bridge the gap.
The following tools I mostly use during site selection and conduct market research.
1. Google Maps – More than just navigation, it’s a powerful tool for exploring urban landscapes, understanding traffic patterns, and assessing the proximity of potential store locations to key landmarks, shopping areas, and competitors. Use Street View to take a virtual walk around the neighborhood.
2. YouTube – A treasure trove of local insights. Watch vlogs, street tours, and daily life videos to get an authentic feel for the culture, lifestyle, and consumer behavior in different areas. It’s like doing a site visit from the comfort of your desk.
3. Google Trends – Stay ahead of the game by tracking what’s trending in your industry. Compare search interest in your brand versus competitors, spot seasonal patterns, and gauge public interest across regions to make data-driven decisions.
4. Hoodmaps – While playful and based on stereotypes, this tool offers valuable crowd-sourced insights into neighborhoods. It highlights areas based on local perceptions—whether they're seen as trendy, up-and-coming, or more industrial—helping you find the right fit for your business.
#marketresearch #Miniso #Google #busienssinsight #siteselection
In 2019, responding to MINISO HQ's call, Guo Yudong become a pioneer in Cambodia market with one motorcycle! He measured every inch of land with his footsteps, stimulated every business opportunity with his wheel marks, and spread happiness to every consumer in Cambodia ultimately!#MINISO #Lifeisforfun
Managing Partner
2wExcellent work