Eddie Hsieh’s Post

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CEO of OverCast Digital

This past Labor Day weekend, one of our beauty brands became the #1 beauty store on TikTok Shop and ranked #3 overall, generating $500K+ in GMV! These results came through a month-long collaboration between the brand, TikTok, and our team at Overcast Digital. Key highlights 👇 🚀 #1 in Beauty on TikTok Shop (8/30) #2 in Beauty on TikTok Shop (8/31 and 9/1) Total GMV over 4 days: $508K Affiliate-generated GMV: $345K (68% of total GMV) Top affiliate GMV: $51K (yes... 10% of total GMV is from ONE creator) Top 10 affiliates GMV: $169K (33% of all GMV was generated by just the top 10) Affiliate videos in August: 2,200+ (TikTok Shop is a content powerhouse) Live Shopping GMV: $62K (both creator led lives and lives at our studio! h below) We’re a top partner for TikTok Shop and now we're further solidifying our position. While the platform has challenges, with the right strategy and partner, it presents a massive opportunity for brands. We've already onboarded over 250 Shopify brands to TikTok Shop. Reach out if you’re interested in learning how to launch successfully on the platform! #tiktokshop #socialcommerce #ecommerce

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BB Bala

Partnerships & Growth @ DEPT®

3mo

Amazing numbers!!! 🤩🤩 508K over 4 days in HUGEEEE!!! 🚀🚀🚀

Justin Poole

eCommerce partnerships professional, Shopify alum

3mo

Congrats, Eddie! This made looking at LinkedIn before leaving today so worth it. We're all very excited for you! I just hope Brad Dey see this!

Martyn Boddy

GTM Leader/VP Revenue/Partnerships / ex Shopify / Magento / WPP / AMEX | e-commerce | Building Industry leading partner programs - Business Development, Partnerships, Marketing

3mo

Amazing Eddie!

Blake Ruschman

Co-Founder at Ecodrive

3mo

🚀🚀🚀

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Very cool! We should catch up! Launching our AI and TikTok Shop integration soon 🙏🏽

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Zachary C.

eCommerce Consultant | GTM Leader | Advisor

3mo

Eddie Hsieh you are crushing it bro!!

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Rachel Clark

Sr. Partner Manager @ Algolia - Ex-Shopify

3mo

Eddie!!! So proud of you and happy for you! You’ve always been a ROCKSTAR ⭐️this is awesome 👏

Thomas Carter

🛍️ Director of Paid Media at MomentIQ | Scaling TikTok Shop Ads, Affiliates, and LIVE Selling for Top Brands

3mo

Congrats Eddie! This is huge!!

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Jamie Levy

Director, Global Customer Engagement

3mo

Those stats are WILD! nice work!!

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