Eastman Kodak Company’s Post

World's most powerful photo company, Kodak, was worth $31 Billion, $10B in annual revenue and Millions in pure profit everyday. 💸 But they made ONE fatal decision, one of the biggest business mistake in history. 🤦 In 1975, Kodak stood as a titan in the photography industry, commanding 90% of film sales and 85% of camera sales worldwide. That same year, engineer Steven Sasson developed the first portable digital camera within Kodak’s labs. However, the company’s leadership, fearing the potential disruption to their lucrative film business, chose to suppress this groundbreaking innovation. As digital technology advanced, competitors embraced the shift, leaving Kodak behind. By 2012, Kodak filed for bankruptcy, marking the decline of a 142-year-old industry leader. The lesson? Success can breed complacency. Kodak’s reluctance to innovate, despite possessing the technology, led to its downfall. In today’s rapidly evolving business landscape, continuous innovation is essential to remain relevant. #Innovation #Leadership #BusinessStrategy #DigitalTransformation #Adaptability #ChangeManagement #Disruption #Technology #LessonsLearned #FutureOfWork

❓️Are you brave and what does Penrhos Spirits have to do with Kodak? ➡️ At Bread & Jam several people commented that we were brave to move from glass to 100% ♻️ aluminium. ❓️But were we and this is where Kodak comes in? ➡️ In 1975 Steven Sasson invented the first digital camera for Kodak but it was the size of a toaster! ➡️ Kodak failed to back the disruptive innovation and the rest is history because they failed to be brave. ❓️ So should Penrhos Spirits be brave? We have: 1️⃣ Like Kodak we have a first. A spirits bottle made from 100% ♻️ aluminium. 2️⃣ Like Steven Sasson we think our product has benefits. Better pictures or a 91% reduction in carbon. (Source CarbonCloud) 3️⃣ Like Kodak we are up against existing technology and need consumers to change habits. Can you remember rolls of film? Not going back there. ✅️ But the big difference is that at Penrhos Spirits we have been brave and launched. ✅️ We want to be innovative and disruptive. ✅️ We believe that once consumers see the benefits that they will want to change. How are you taking your next picture? It could have been with Kodak if they were brave. #recycle #sustainable #carbon #innovation #retail #travelretail

In 1975, Steven Sasson who was an engineer at Kodak, invented the first digital camera, but Kodak's management, fearing it would cannibalize their lucrative film business, shelved the idea. They failed to embrace digital technology, even as it became clear that digital was the future. By the time Kodak finally shifted focus, it was too late—companies like Sony and Canon had already dominated the market. Kodak, once a photography powerhouse, filed for bankruptcy in 2012. The reminder: innovate or risk becoming obsolete. The only constant is change. #Innovation #Kodak

Did you know? Kodak invented the digital camera in 1975! So why did they fail? In 1976, Kodak controlled 90% of the US film market. By 2012, they were bankrupt. What happened? The myth says that Kodak missed the digital revolution. But the truth is that Kodak invented the first digital camera in 1975! Why did they fail? An unexpected change occurred ,They did not expect the world to move so quickly. It was a narrow mindset where they stopped at “we're in the film business” and that limited their vision. They were overconfident as they believed that driving was forever. The Lucrative Trap: Success in filmmaking has hindered digital innovation. Innovation without adaptation can lead to failure. How does your company balance current success with future innovation? Explore our digital transformation strategies. #LinkYouMarketing #Marketing #Kodak

[Excerpt] When people think of Kodak, they usually think about photographic film. Although, according to Terry Taber, "there are films you know about and others that you don’t." However, there is a lot more to Kodak’s core strengths, which can ultimately drive growth. Dive into our business today with David Zwang's latest piece via WhatTheyThink [paywall]: https://lnkd.in/eAdPHZRy #PrintThatPays

Kodak's trajectory from bankruptcy to a resurgence in the corporate printing industry is an intriguing case study in adaptive business strategy, innovation, and the interplay of intellectual property rights within a shifting technological landscape. From an antitrust/ competition law perspective, Kodak’s experience reflects the challenge many firms face when technological disruption fundamentally changes their core market. Kodak's dominance in analog photography could have potentially drawn antitrust scrutiny due to its monopolistic-like influence in that niche. However, the transition to digital and mobile photography restructured market dynamics, reducing Kodak’s market power considerably. This shift showcases how innovation cycles can dramatically alter competitive landscapes, diminishing the influence of once-dominant players and creating new opportunities for others. Kodak’s pivot to corporate printing—a space with fewer entrenched competitors—highlights how firms can redirect their resources toward industries with untapped potential or fewer competitors. However, as Kodak rebuilds its foothold, it will be important for competition authorities to ensure that any new market power Kodak acquires in the printing industry is managed appropriately, particularly as they gain traction among large institutional clients. As a patent agent, Kodak’s story underscores the importance of patent strategies during technological transitions. Kodak initially held a strong patent portfolio in film and analog photography, which it later adapted to digital imaging and corporate printing. Licensing digital imaging patents during its transition period likely provided a vital revenue stream, helping Kodak stay afloat as it restructured. Kodak’s intellectual property strategy appears to have evolved from a primarily defensive posture to a more proactive and licensing-driven model, emphasizing the strategic role that a robust patent portfolio plays when a company pivots its business model. For companies facing disruptive technological shifts, adopting a forward-looking patent strategy—such as by investing in related fields that complement the new industry focus—can enable them to generate value even as they abandon or lose relevance in their legacy markets. Ultimately, Kodak’s resilience and reinvention offer insights into how companies can leverage their core assets—brand recognition, patent portfolios, and existing expertise—while navigating new industries. For antitrust regulators and IP strategists alike, Kodak serves as a reminder of how adaptability and strategic asset management can foster market resilience amidst technological upheaval.

Old methods stop success sometimes. Kodak’s story shows this well. Kodak made the first digital camera in 1975 but ignored it. They loved their film business and feared losing money. While Kodak stuck to film, other companies used digital technology and grew fast. Competitors like Canon and Sony embraced the new trend and took over the market. Kodak didn’t change and went bankrupt in 2012. Their refusal to adapt cost them their leading position. To succeed, businesses must try new ideas and adapt. 📌Be open to change 📌Adapt to new challenges 📌Be ready to learn 📌Be ready to upgrade Adapting to new ideas is essential to stay successful in a changing market. #developer #contentcreation #success #business

What an incredible day it was at #PTTMFestival2024 in LA! 🌴🎉 Having the opportunity to learn from leaders at True Religion, Wella Company, Rare Beauty, IMAX, Now Optics, FASHIONPHILE, and Reformation was truly inspiring. 🚀 The insights shared on omnichannel marketing strategies, customer engagement, and brand innovation were top-notch. This event was a reminder of how powerful the right tools and tactics can be in transforming the marketer's approach. It was amazing to see how these leading brands leverage technology and creativity to deliver personalized, impactful experiences at scale. If you have questions or think Emarsys could be a great fit for your business too, let me know. Here at Dunn Solutions, a KaarTech Company and KaarTech we work closely with our clients to implement cutting-edge solutions that drive growth, improve customer loyalty, and boost efficiency. Whether you're exploring new tools or enhancing your existing marketing stack, we’re here to help you succeed. Don't miss out on the on-demand sessions from the event: https://bit.ly/400Bh4s #MarketingInnovation #OmnichannelStrategy #PowerToTheMarketer #Emarsys #VogueBusiness #CustomerEngagement #DigitalTransformation

The Context: An Iconic Brand Meets Digital Disruption Eastman Kodak, commonly known as Kodak, was once the undisputed leader in the photography industry, boasting a market capitalization of $31 billion at its peak in 1997. However, by 2012, Kodak had filed for bankruptcy, a staggering descent that is often cited as a cautionary tale in the annals of business history. So, what went wrong? How did a company that held 90% of the U.S. film market and 85% of the camera market in 1976 end up in bankruptcy? The Dilemmas 1. Complacency and Over-Reliance on Legacy Business Models Kodak was heavily invested in the film-based photography market. #CaseStudies https://lnkd.in/eMSXR-aG

Being a member of The Guild, which is ironic, as I work a 'The Guild' with my CSI hat, in this case I reference the Guild of Motoring Journalists, where I am a junior the votes for COTY have begun to shortlist the finalists. I won't vote for a car I haven't driven for obvious reasons but the relevance of COTY and it's implications for the winners I believe are still as of as much importance as they have ever been. Attach what you like to it but the facts are that the cars are assessed as broadly as possible by as wide a range of journalists as possible to ensure as much of a bias elimination as possible. It'll never be perfect but that's OK - I generally think that in most cases the correct car gets the correct nod. Do I ever want to be a juror? It carries prestige and ensures a great deal of pleasurable engagement with the car manufacturers and of course the exposure to many many different cars is amazing. But I think I'm just currently too small of a voice and influence. That, and I speak my mind in what I hope is an open fashion - I won't dish out heat that I can't take back myself or simply for the sake of it. At least I hope that's what people think when they read my stuff - that I am trying to be objective (which is hard for me because I love Porsche so much). (and M cars) (and EVs). (and stupid things like the big Jeeps). (and stupider things like Landys). Oh good grief. It's hopeless. So much stuff to love, so little time. The pointlessness of this post should be seen in context that COTY is not pointless. I hope my small contribution goes towards seeing the right car winning.